Christy Bates Email & Phone Number

Atlanta, Georgia, Us

Head of Accounts. Clients Include: Five Guys, Georgia Power, Clearview FCU, UPS Capital, PPG, Kidde and CG Insurance

Atlanta, Georgia, Us

Clients include: New York Life, NFL, Heineken, Five Guys

New York, Ny, Us

A private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them.

New York, Ny, Us

Clients include : ExxonMobil Global Lubricants, ExxonMobil Sponsorships, ExxonMobil Global Fuels, Franchised Car Dealerships Develop B2C and B2B strategy and communications planning to support key initiatives across the ExxonMobil portfolio – effective website experience strategies, defining consumer and customer needs across their journey and content strategy developmentOversee integrated initiatives for the portfolio from discovery (research) through deployment – digital, websites, emerging technologies, social strategy, ATL, BTL, TVC development, email marketing, search and display marketingPartner with the integrated agency teams (IAT) to ensure all strategy and messaging aligns with the overall brand positioning and identity. This includes the development of IAT charters, operating models and working with zone leads to ensure global strategy and assets are distributed and leverage appropriately. Lead the discovery, strategy and pilot development of emerging technologies – voice, voice skill development, AI, AR &VROrganize, develop and facilitate design thinking workshops globally as a method to investigate business problems and implement solutionsCollaborate with all internal departments to ensure the business strategy, goals and KPIs are met and delivered on time – creative, technology, media, production management and analyticsManage a client services team of four across global portfolio and varying levels of managementLead all client presentations, develop presentation materials and three-year plansPlan and develop agency initiatives and training programs to improve performance and outputDefine, develop and close incremental opportunities for organic growth and new businessResponsible for financial management – budget reports and forecasting

Leeds, West Yorkshire, Gb

Clients included Corcoran Real Estate, Godiva, Links of London, Knoll, AmorePacificManaged multi-channel campaigns from brand identity through development – print creative, outdoor signage, marketing collateral, digital creative, websites, email marketing, social strategy, and search and display marketing.Responsible for budget actualization, project tracking and finding opportunities to grow the financial relationship. Managed an account services team of two across multiple accounts and services.Partnered with the New Business team to identify new opportunities and develop presentation materials. Worked with all departments to ensure the client’s strategy and goals are met and delivered on time – creative, technology, media and analytics.Led all client presentations and develop presentation materials. Wrote project proposals, statements of work, creative and media briefs and timelines. Planned and developed agency initiatives to improve performance and output – briefing process and best practices for account management.implemented training programs for the Account and New Business teams.

Atlanta, Ga, Us

Clients included Verizon Small Business, Verizon Global and Verizon WirelessFocused on strategy and planning for digital campaigns and executions – desktop and mobile banners, rich media and dynamic creative, digital testing, website development, social media campaigns and email marketing.Created, wrote and presented agency POV when responding to the client’s goals and objectives.Worked with all internal departments to deliver on client goals – media, creative, production and technology. Participated in annual planning, program evaluations, enhancement recommendations and reporting and analysis. Responsible for budget actualization and project tracking.Supervised a client management team of six consisting of project managers and account executives. Worked with VP to grow organic business, develop efficiencies and improve output. Assisted Managing Director with new business pitches.

New York, Ny, Us

Clients included The Lion King on Broadway and tour, The Lion King London, The Lion King Australia, Mary Poppins on Broadway and tour, The Newsies on Broadway, Disney Theatrical Licensing, Disney Publishing, Bring It On The Musical, The Sony Centre, Columbia Alumni Association.An entertainment marketing and interactive agency that services the top experimental brands. Supervised an account team of three on online creative (banners, rich media, takeovers), social media (strategy, monitoring, promotions), mobile, email, website and application development ensuring that client expectations are exceeded. Launched new websites for the Disney portfolioWorked with the Media Director and Media Planners to strategize, plan and analyze all online media. Liaison between internal divisions (media, creative, technology and production managers) and the client. Exercised critical thinking in order to achieve client objectives on all projects. Led all client presentations and develop presentation materials. Event planning – led event planning for our charity Situation Cares, company seminars, and in-theater promotions for clients.Partnered with HR and Account Management on employee hiring, staff assignments and reviews.Worked with new business teams to identify new business opportunities and relationships and to develop new business materials and presentations.Created and fostered agency culture, and lead agency-wide initiatives.Financial management – developed and actualized budget reports, and managed client projections every quarter for the agency.

New York, Ny, Us

Clients included Glamour Magazine, Newsweek, Budget Travel, ABC Entertainment, ABC Affiliate Marketing, Disney Parks and Resorts, Baseline Studio Systems, Direct Marketing Association and Our 365 Portraits.Independent digital advertising and media agency that focuses on strategy, creative and media for many top brands. Supervised multi-channel campaigns – digital banners and rich media, mobile, social media, email and website development for publishing, entertainment/television and consumer clients.Managed creative and production teams by prioritizing their work, providing creative direction and managing client expectations.Planned and implemented campaign strategies and executions with media agencies, third party vendors and publishing websites to produce a successful campaign. Skilled in reporting and analyzing campaign data. Reported to the Director of Client Services and delegate and oversee an account team consisting of an AC and an AAE.Researched industry development, outlining upcoming trends in the marketplace, that affect our demographic and proposing implications as to how they relate to our business.Developed project proposals, statements of work, creative briefs and campaign timelines.Facilitated brainstorming sessions, campaign kick-offs, creative reviews and status and client meetings.Negotiated specs, procedures and timing on behalf of the client to execute our creative to its fullest potential.Event planning - organized internal company events.

Us

Clients included Donald Trump, Jack Resnick and Sons, Reba Miller and Associates, Fox Residential Group, The Icon Group, Louis Cappelli, Fisher Development and Trivoli Partners.Supervised media and creative campaigns for a wide-ranging group of prestigious real estate developments in Atlanta, Boston, New York and New Jersey. Directed strategic development of websites and interactive media to optimize message delivery to prospective buyers.Event planning - organized off-site events for our clients and oversaw on-site sales center development.Conceptualized and developed brand and marketing materials. Managed design and production teams to ensure client expectations are met, thus promoting client retention. Proposed marketing and media plans that will bring the best return on investment.Negotiated print and online media rates on behalf of the client.

Us

Reported directly to the CEO. Role was to support and assist the CEO on all of his "VIP" clients within the Real Estate industry.

Bachelor'S Degree, Journalism And Mass Communication

Education record