Christy Belden Email & Phone Number

St Louis, Mo 63141, Mo, Us

Responsible for the Perficient Digital Marketing Paid Media team. My role covers four main areas: paid media planning and execution, client retention, prospecting & pitching clients, and budget reconciliation. I manage a team of 10 people with ~$20 million in media spend across paid search, paid social, display, programmatic, and emerging channels. We build strategic plans, media plans, flight plans and reporting/analytics review. Current paid media platforms: Google, Microsoft, Meta, X(Twitter), LinkedIn, TikTok, StackAdapt, Basis. Perficient is a global digital consultancy transforming how the world’s leading enterprises and biggest brands connect with customers and grow their businesses. With more than 20 years in the industry and nearly 5,000 colleagues worldwide, we bring experience and expertise, speed and agility, and a healthy dose of pragmatism to drive our clients’ businesses forward. At Perficient, we believe every colleague can make an impact – both on the business and on the community. Join our team and experience a culture that challenges, champions and celebrates its people!

Louisville, Kentucky, Us

My role is to lead digital media and marketing strategy and execution for Norton Healthcare.Specialities Include: SEO, PPC, Social Media, Social Media Advertising, Website, Mobile Web, Mobile Apps, Email Marketing, Desktop Display Advertising, Mobile Display Advertising, Content Marketing, Blog, Marketing Research, Analytics, Influencer Marketing, Online Customer Service, Online Monitoring and Customer Engagement, CRM.

Louisville, Ky, Us

Undergraduate Digital Marketing I and Digital Marketing II.

Louisville, Kentucky, Us

1. Digital marketing and advertising strategy for our clients to help our clients grow their business2. Responsible for growing the number of digital marketing and advertising clients3. Educate clients on audience and how digital marketing can reach their audience4. Use marketing research and insights to help choice the best marketing solutions for clients5. Manage a team in charge of deploying digital marketing and advertising campaigns6. Lead best-in-class digital optimization techniques and continue to bring the best thinking and execution for our clients7. Execute our digital campaigns using digital analytics8. Collaborate with our Digital News team in developing and executing on new digital products9. Use our full arsenal of digital products to include: display advertising on courierjournal.com, mobile apps, Yahoo! and our ad network; SEO; SEM/PPC; email newsletters and email acquisition campaigns; social media engagement and social media advertising; and website builds.

Louisville, Kentucky, Us

Cross-functional roles which helps bring integrated marketing strategies to market and raise awareness of digital technologies and digital marketing expertise. Christy focuses on the following areas:1. Strategic Planning for company initiatives2. Account Planning for advertising and marketing clients to include best-in-class digital marketing programs around SEO, PPC, Email Marketing, Display Advertising, Social Media, Social Media Advertising and Mobile Advertising.3. Project Management for advertorial products to include education and automotive verticals.4. Digital Marketing and Advertising Education and Training5. Develop sales and marketing process and documentation.6. Market Research in primary and secondary research methodology. Research platfoms include Scarborough, Nielsen, Hoover's, Borrell & Associates, Kantar Media, SEMRush, SpyFu, AdMallPro, SpyderFix.7. Digital Optimization of digital marketing and advertising campaigns. 8. Campaign analytics and tracking performance.9. Audience profiling, segmentation and analysis. 10. Assist with B2B and B2C marketing strategies and tactics for The Courier-Journal and Courier-Journal Media brands.Christy continues to bring thought leadership and experience daily to her work.

Louisville, Ky, Us

Lead program strategy, execution, client-facing and prospecting over our core service set to include SEO, PPC, Social, Display, Email, Affiliate, Mobile, DOOH and Traditional. Integrated all of these programs to meet clients marketing goals and objectives.

Louisville, Ky, Us

Handle strategic and tactical development and execution of our organic search, paid search and social search clients. Perform website analysis using website analytics programs, A/B and MVT testing, and site structure and functionality. Work with our account managers to provide the best search solution for our clients through regular contact, helping meet their online objectives and keeping them ahead of their competitors in the search space. Help our business development with new business acquisition.

Louisville, Ky, Us

In charge of all organic search clients for LeapFrog Interactive. Duties included on-site optimization, keyword research, online asset creation, link building, competitive research, web analytics and tactical development.

Louisville, Ky, Us

Perform SEO duties for multimillion dollar clients including website layout, url taxonomy, keyword research, competitive analysis, article and press release submission, social media and link building.Work with website traffic tools including Omniture, ClickTracks and comScore.Knows HTML & CSS.

Louisville, Kentucky, Us

Primary responsibility is to build relationships and help our clients ,through audience based solutions, grow their business.

Louisville, Kentucky, Us

Manage, analysis and product development of our online properties. Manage and maintain all of our marketing databases through BRIO, Access and SPSS.

Louisville, Kentucky, Us

Manage all marketing databases. Assist advertising department with prospecting, market analysis of advertisers and developing sales territories in aiding revenue generation. Provide other media analysis, demographic & psychographic consumer data, business trends, and market analysis for strategic analysis of market. Utilize internal financial software systems to obtain revenue and ad placement of advertisers which allows analysis of strengths and opportunities in upsellng. Assisted Research Manager in conducting and analyzing pollsAbility to turn marketing data into a clear and concise plan that is actionable through presentation, mapping. etc

Marion, Indiana, Us

Undergraduate courses: Health & Wellness, Recreation, & Earth ScienceGraduate courses: Marketing Management

Administrative support for long-term disability cases.

Louisville, Ky, Us

Worked for the University of Louisville Athletic Fund. Managed events for donors. Development of online websites. Participate in fund-raising for the Athletic Fund.

Maintenance, prevention and treatment of musculoskeletal injuries at the high school level.

Helped coordinate & maintain a database of volunteers for events. Event management.

Conducted basic science experiments for the cardiovascular department. Experiments included culitvating cells, slide preparation, and animal studies.

Conducted basic science experiments for the cardiovascular department. Experiments included culitvating cells, DNA/RNA analysis, and animal studies.

Ms, Sports Administration

Mba, Marketing

Bs, Athletic Training And Biology; Minor In Chemistry

General Studies