Christy Broccardo-Grove Email & Phone Number

Offer education, professional development and training in written and visual communications. Specialize in integrating web, social, email, print, organic and paid digital media in cross-platform campaigns and through visual communications. Topics include writing for web and voice search, content marketing, email marketing, social media, branding, web design, graphic design, paid digital advertising, presentation design. Training in online learning, remote learning, virtual learning and engagement: standards, best practices and top tips.Consult clients in higher education, communications, association management, healthcare and non-profit industries, including University of Illinois at Springfield, Minnesota Metro State University, Association for Women in Communications, Women in Email, Illinois Bankers Association, Illinois Parks Association, Illinois School Nutrition Association, Society for Technology in Anesthesia.

Doral, Florida, Us

Digital Marketing, Messaging, Communications and Design for 250M B2B and B2C Global Floral Import Company based in Ecuador and Miami.EDITORIAL CALENDAR creation; manage all communications for messaging, promotions, events, holidays/awareness days, image asset management.WEBMASTER, www.ColourRepublic.com; write for content marketing, keyword and voice search optimization. Implemented Google Analytics, Google Business and site search for SEO and informed content decision-making. Launched Blog for fresh and trending content. Work in HTML, CSS and CMS; manage IT and developers. Grew organic traffic 400% first year. EMAIL MARKETING strategy, writing, design, drip campaigns, list management and lead generation, growing email list while maintaining positive sender reputation. SOCIAL MEDIA management of Facebook, Instagram, LinkedIn; PAID SOCIAL strategy, writing, ad design, audience targeting, budgets, with CTRs far above industry average, CPCs far below industry average. Grew followers by 757% in first year.AI and CHATGPT for content marketing and blogging research, SEO, persona targeting, A/B testing.BRAND STANDARDS developed for Colour Republic and Country Living Magazine Floral Collection/Hearst Publications.DIGITAL PERFORMANCE MARKETING STRATEGY, write product listings for SEO, manage paid ad campaigns, keywords, placements, budgets. Critical thinking to improve user experiences on Instacart, Sams.com, Amazon.com, Target.com.ECOMMERCE write, design Amazon storefront, A+ content, posts; Amazon, Sams.com, Target.com content optimized for SEO, on- and off-site keyword search; analyze trends and implement new content strategies.AVID RESEARCHER, READER and LEARNER. My team relies on me to stay ahead of trends and effectively apply them to our business. COMMUNICATION & TEAMWORK remotely with highly-developed verbal, listening, written, tech skills. LEADERSHIP teaching, presenting, mentoring; prioritizing; project management and problem-solving.

Springfield, Il, Us

Recruited back for management position with one of largest state trade associations. Led messaging, branding, content marketing, visual communications and design across web, email, social media. Storyteller for association and member accomplishments in community and statewide. Planned and promoted events using new technologies; marketing of education, products, services on digital channels.Planned, wrote, designed targeted EMAIL CAMPAIGNS, managed personas, marketing automation, drip campaigns, A/B testing, audience segmentation to improve email reputation & open and click through rates. Referrals from email increased 536% due to enhanced marketing strategies. WEBMASTER; managed rewrite and redesign, conversion to Wordpress template for responsiveness, updated navigation for improved UX. Content rewrite based on site search and Google analytics. Optimized for SEO, content marketing, addressing trends in keyword and voice search, resulting in 5,500% increase in keyword search traffic and 1,150% increase in direct and referral traffic. Page visits doubled, bounce rate decreased 70%. Researched, implemented improved site search to inform content decision-making and drive new or enhanced content.Combined website with external blog & print publication, brought online store under umbrella for a 350% increase in blog traffic and 2,300% increase in store traffic. SOCIAL MEDIA strategy, digital campaigns, for top referrers Facebook, LinkedIn. Social referrals increased 250%, followers doubled and engagement continued to rise. Wrote, designed, managed pay-per-click social campaigns, A/B testing, budget, analytics. Oversaw YouTube, Instagram channels.ANALYTICS reporting for trends, keywords, retargeting, repurposing, content generation. Use Google Analytics for reporting and action items.GRAPHIC DESIGN for print, digital, direct mail, infographics, trade shows, event promotion. Designed Abraham Lincoln interpretive panels: www.IllinoisRealtors.org/Bicentennial

Springfield, Il, Us

EXTERNAL AND INTERNAL BRANDING and brand standards for central Illinois’ largest health care and wellness provider, telling our patients’ stories and sharing health and wellness to help improve lives of over 1 million patients Oversaw DIGITAL COMMUNICATIONS, including social medial, email marketing and web design; presentation design; visuals and message across digital channels, multimedia, banner advertising, event promotion, LED and signage to ensure consistency in voice and message.Created and led MESSAGE TEAM, coordinate monthly content / editorial / social media calendar. Planned SOCIAL MEDIA and monthly campaigns. Manage top two social referrers: award-winning (http://www.prdaily.com/Awards/SpecialEdition/31.aspx) Facebook page and advertising campaigns, and LinkedIn channel, oversaw social media team to message via Twitter, YouTube and Pinterest.Managed GOOGLE ADWORDS campaigns and Google Display Network campaigns. Plan, design and track digital display advertising on channels such as Facebook, Pandora and media networks. Managed data collection and ANALYTICS for all online channels and social media campaigns, email campaigns, site and Google keyword search and overall website performance. Created new content and content marketing campaigns based on analysis.WEBMASTER, DESIGNED GRAPHICS and USER EXPERIENCE, coordinated content for nationally-recognized, award-winning website. Planned overhaul and major website redesigns, oversaw writing for SEO efforts. Incorporated health library for increased exposure and keywording. Inception of health & wellness blog and Pinterest board, including healthy recipe campaign, wellness resources.Created bi-monthly, award-winning patient ENEWSLETTER. Write, design, code and analyze results for enews, segmentation and niche email marketing.Designed interface, content for award-winning HEALTHCARE APP.Designed PRINT PUBLICATIONS, patient education, marketing materials and internal marketing messages.

Springfield, Il, Us

WEBMASTER: Wrote and designed campus, administrative and departmental (over 100) websites. Coordinated, wrote and designed monthly campus ENEWSLETTER. Offered PRESENTATIONS and one-on-one training for faculty, staff and students on virtual learning, website, email and related communications topics. Wrote, designed and developed enhanced ONLINE NEWSROOM. Designed and managed SOCIAL MEDIA and multimedia communications channels. Developed and maintained BRAND STYLE GUIDE to ensure consistency throughout campus site in use of branded assets, fonts and colors. Managed all use of imagery and photography throughout website and marketing materials for style consistency.

Springfield, Il, Us

PUBLICATION DESIGN: Edited and designed 4-color magazine and managed printing budget, designed and coordinated numerous publications. WEBMASTER: Wrote and managed website content, design/redesigns and feature enhancements. Managed daily email customer relations and enhanced website content based on customer feedback and search history. Maintained a monthly web enhancement plan to facilitate content enhancements. EMAIL MARKETING: Wrote and managed email marketing and enewsletters, design and coding, direct mail design, event promotion, logo designs. Served as a liaison to communications, community relations, international, technology and related association committees.

Taught Introduction to Art History and Art Appreciation to undergraduate students. Created curriculum, assignments, projects, presentations and lectures. Directed students in creating art history trading projects and presentations as part of coursework. Facilitated art gallery field trips to enhance classroom learning.

Springfield, Il, Us

INSTRUCTOR for undergraduate and graduate level courses in Graphic Design and Media Design covering Design Foundations, Visual Communications, Digital Media, Publication Design, Web Design, Macintosh Computer Applications, Adobe Creative Suite. • Develop original course curricula and syllabus for Graphic Design and Digital Media Design courses, teach lectures, projects, incorporating design tools with design principles; creativity and idea-generation; typo-graphy; color theory; design research and design history• Facilitate instructor-led and peer review critiques• Mentor and share practical experience in design, marketing and communications; skills needed for success in the field and within workforce• Macintosh Media Lab and Adobe Creative Suite including Illustrator, Photoshop, InDesign, Dreamweaver• Familiarity with Adobe XD, PremierePro, AfterEffects, iMovie• Early adopter of virtual learning• Instructor for Internet for Online Learners, a prep course for the UIS INO Department and Center for Online Learning• Highly evaluated by students and peers for design knowledge, and engagement / outreach with studentsGraduate Assistant during Master's degree program for Modern Graphic and Media Design Course Development, with an emphasis on Effective Teaching Methods and Visual Communications.Taught Internet for Online Learners, Remote Prep Course for UIS Online Programs, utilizing Blackboard system.

Master Of Arts - Ma, Visual Communications

Bachelor Of Science - Bs, Art / Visual Communications

Associate Of Science - As, Visual Arts