Christy Burcham Email & Phone Number

• Responsible for business development of home embroidery machine business• Works directly with other executives in planning and implementing business strategies• Partners with district sales managers to develop client relationships• Leads department of 20 full time sewing education professionals and 20 contract educators• Develops educational content strategy to serve prospective and current customers, including social media, webinars, online and in-person instructor-led training and self-paced training• Oversees the training of a large independent dealer network and their employees• Manages an online learning management system featuring both sales and product education• Develops budgets and manages financial resources• Oversees curriculum development for both retailers and customers• Manages team of content creators delivering both dealer-facing and consumer-facing content, such as social media, webinars, and blog articles • Leads a large-scale event marketing platform which serves as a primary business driver for the organization

• Supervised a team of 12 sewing educators and content creators• Managed departmental projects and assigned resources• Developed curriculum and secured instructors for annual conference of independent retailers• Oversaw large-scale sales event program, reaching thousands of attendees• Outlined and implemented educational content strategy for social media, blogs, and webinars• Managed online learning management system for independent retailers and their employees

• Led marketing and branding efforts in a fast-paced customer-centric business• Led product development for digital products as well as consumable goods• Built in-store retail presence and developed programs focused on independent retailers• Managed online promotions and email campaigns for both B2B and B2C business• Created new revenue streams through the development of a subscription business model• Developed and implemented a successful event marketing strategy

Yukon, Oklahoma

• Provided contract services, including article writing, curriculum development, consulting, and training• Developed and launched online learning websites for corporate and educational clients • Created a large-scale online learning platform for Lifecare Oklahoma, a home health agency• Used a variety of training techniques, including role play, lectures, demos, videos, and interactive activities• Created an extensive nanotechnology training curriculum for the State Department of CareerTech, funded by a grant from the National Science Foundation • Developed highly customized curriculum solutions for business clients• Developed training materials and facilitated training for local businesses on social media marketing, business communications, facilitation skills, Microsoft and Adobe applications, and VBA.

• Marketed educational programs through direct contact and prospect management • Performed needs analysis with training clients and developed training plans to meet identified needs• Developed and launched and online learning platform for corporate training customers • Worked with subject matter experts to develop online and face to face curriculum on subjects including safety, food handling, CNA continuing education, HR compliance training, and software applications • Facilitated training on a variety of topics, including communication and technology• Evaluated training effectiveness via a variety of methods, including assessments, surveys, and observation• Modified training programs based on evaluations and changing client needs• Hired and supervised trainers and curriculum developers to meet the needs of business clients • Managed state-issued funds for training programs and assisted companies in applying for funds • Designed course schedules based on enrollment data, needs assessment and industry trends

• Directed internal customer service team of 4 and outside sales team of 5 • Analyzed sales trends and made changes in sales and marketing strategy accordingly • Developed and implemented marketing and sales plans and created customer incentive programs • Developed new products for the embroidery/hobby industry; secured vendors for new products

• Designed and implemented a successful new online training system • Planned and developed training materials for retail stores • Traveled extensively to market products and train consumers at trade shows and events • Developed and presented online and in-person trainings for retail management, personnel, and consumers • Planned and implemented multi-day training events; managed scheduling, registration, venue, and vendors • Created educational and marketing materials to promote company products

Masters, Business Administration

Activities and Societies: Phi Kappa Phi Honor Society

Bachelor Of Arts, Education

University Diploma