Supporting small start-up to large retail brands, ecommerce to brick and mortar retailers, I have successfully launched multiple product lines. I’ve come to appreciate how valuable it is when we keep things simple. I take the time to listen to the needs of my clients, be adaptable in order to elevate their brand and create something that is expertly crafted, as well as intelligently practical. I’m all about simplifying your life, having fun and maximizing creativity along the way. Clients: Monika Hibbs Inc., Very Polite Inc, Beba Bean, Public Rec Apparel, Apparelmark (various brands), Smak Co., Kit and Ace, Looptworks, lululemon athletica, ivivva by lululemon athletica, Private labelsProject Management Brand or Product Strategy and VisionMarket ResearchProcess calendarDesignProduct DevelopmentMaterial SourcingManufacturing CoordinationEcommerce supportProduct Experience:Home accessoriesBag Design - Men’s + Women’s (Fashion handbags, Technical bags, Travel, Cosmetic)Apparel Accessories - Men’s + Women’s (Headwear, Gloves, Socks, Athletic accessories)

• Created and executed the seasonal strategy for the women’s accessories line, defining the vision, graphic, material, and trend directions. • Collaborated with Global Merchant on the product assortment and with Sourcing and Development teams executing a successful product line meeting target margins and on-time delivery to retail stores. • Managed teams of designers supporting and coaching in the execution of an innovative, high sell-through product line. • Developed support systems and tools for designers, led and owned project management, resource planning and process improvement.• Collaborated with the Design VP and other Design Managers of apparel teams ensuring a cohesive product line.• Attended seasonal trade shows

Designed the women’s bag line solving functional athletic needs with beautiful fashion forward aesthetic.Product line: Structured shoulder bags, tote, duffel, backpack (lifestyle and technical), cosmetic, and small cross body bags.• Led the ‘Women’s Bag Architecture’ strategy that was successfully executed for 2016.• Met seasonal target margins and consistently beat weekly sales plans.• Designed and commercialized products within a 9-month design/ development calendar delivering innovative on-time product.• Executed a seasonal vision for the product line that included new technologies, trends, and fabrics/trims.• Created the technical specifications ensuring overall function and innovative detailing were executed in each design.• Travelled onsite to commercialize designs.

Designed and developed functional, innovative and high quality products for both the lululemon athletica and ivivva accessories lines. Products: bags, gloves, hats, knit wear (gloves, scarfs, hats) hydration bottles, yoga mats, yoga props.• Contributed to the seasonal strategic planning and the overall seasonal theme direction including color, fabric, styling and fit.• Sourced raw materials working with factories and mills directly to develop fabrics and trims.• Delivered high-quality products with awareness of target costs and delivery to retail stores.• Worked cross functionally with Development, Raw materials, Merchandisers, and Sourcing managers.• Travelled internationally onsite to commercialize designs. • Led design meetings in retail stores (Canada/USA)

Project Coordinator for a firm specializing in the branding and procurement for boutique hotels and resort projects
• Assisted interior designers with fabric, furniture, and accessory selection.
• Solicited bid proposals, analysis of quotations and preparation of purchase orders. • Administered contracts with suppliers, vendors, and other representatives.
• Managed and coordinated multiple projects with strict deadlines.• Assisted in the administrative duties and coordination of project installations.

• Consulted individuals and design firms in residential and commercial interior design. • Sourced new products for clients through manufacturers catalog and websites.• Direct contact with manufacturers importing goods from Europe and US.• Successful in leading and exceeding monthly sales goals.• Managed and expanded client base throughout Canada and US.• Prepared marketing and business development activities such as promotional materials, event coordination, and trade show attendance.