Manage the marketing vision, strategy, and budget for Sunflower Bank, First National 1870, Guardian Mortgage, and Logia Portfolio Management, supporting all lines of business and geographic locations. Identify market trends, opportunities, and plans for growth. Responsible for advertising, direct marketing, sales support, social media, websites, PR, and internal communications.• Lead and manage a team of 6 (4 remotely). • Successfully united the marketing team and managed customer… Show more Manage the marketing vision, strategy, and budget for Sunflower Bank, First National 1870, Guardian Mortgage, and Logia Portfolio Management, supporting all lines of business and geographic locations. Identify market trends, opportunities, and plans for growth. Responsible for advertising, direct marketing, sales support, social media, websites, PR, and internal communications.• Lead and manage a team of 6 (4 remotely). • Successfully united the marketing team and managed customer communications through a merger taking the organization from $1.7 to $4 billion in assets.• Used a process of discovery and branding to define the brand voice and drive culture change across the new entity (formerly 6 autonomous organizations). • Redesigned the (3) websites, optimized for SEO and ADA-compliance, including developing personas and implementing nurture campaigns to drive digital growth.• Developed a social media process and plan, supporting corporate objectives as well as B2B and B2C business development efforts, including lead generation. Show less

Develop and implement marketing and PR strategy supporting bank-wide initiatives designed to meet the aggressive growth objectives and goals of the Company. Implement marketing tactics supporting line-of-business goals measuring return on investment.

• Create and Implement Marketing Plans and Strategy• Writing • Social Media • Website Creation or Website Redesign Coordination• Public Relations, Media Relations, Publicity• Direct Marketing• Logo creationSuccesses include:• Pitched local and national media resulting in multiple articles for a local advertising client, including placement in a targeted national industry publication.• Coordinated the website, brochure, direct mail and other business… Show more • Create and Implement Marketing Plans and Strategy• Writing • Social Media • Website Creation or Website Redesign Coordination• Public Relations, Media Relations, Publicity• Direct Marketing• Logo creationSuccesses include:• Pitched local and national media resulting in multiple articles for a local advertising client, including placement in a targeted national industry publication.• Coordinated the website, brochure, direct mail and other business collateral for the launch of a new business in Plano, Texas, including copy development for all materials.• Provided an ongoing social media library of content for a national financial firm with over 5,000 internal advisors.Enhanced websites through copy editing, reformatting and generating fresh ideas. Show less

• Identified potential areas for growth, managed new product development and revamped current products and services offered through marketing, including improved development processes. • Implemented a P/L for Advisor Services, analyzing and managing pricing for the various service offerings.• Contributed to the Firm's overall profitability by developing a marketing package designed to attract successful advisors from other firms.• Coordinated and improved all communications… Show more • Identified potential areas for growth, managed new product development and revamped current products and services offered through marketing, including improved development processes. • Implemented a P/L for Advisor Services, analyzing and managing pricing for the various service offerings.• Contributed to the Firm's overall profitability by developing a marketing package designed to attract successful advisors from other firms.• Coordinated and improved all communications disseminated from the home office to the almost 5,000 advisors nationwide.
• Revamped external newsletters to improve production, content, delivery systems and promotion, increasing penetration by 36%.• Introduced, promoted and published a magazine targeting high-net-worth clients which reached a circulation of 12,900 with the release of the first full issue.• Managed the design and implementation of professional marketing materials that could be uniquely and affordably designed for any advisor across the nation.
• Acted as the business owner in a project to replace the Firm's intranet with a content management system deployed via portlets, including detailing requirements, working with IT and managing a manual content migration. Show less

• Developed and implemented company-wide marketing and advertising campaigns meeting the strategic objectives of the Commercial, Small Business and Capital Markets lines of business, efficiently managing budgets totaling $1,998,000.• Key member of the senior marketing and senior commercial committees, setting direction for the Bank.• Integrated all marketing, advertising and communication materials under a new brand campaign delivering the customer promise, including implementing and… Show more • Developed and implemented company-wide marketing and advertising campaigns meeting the strategic objectives of the Commercial, Small Business and Capital Markets lines of business, efficiently managing budgets totaling $1,998,000.• Key member of the senior marketing and senior commercial committees, setting direction for the Bank.• Integrated all marketing, advertising and communication materials under a new brand campaign delivering the customer promise, including implementing and reinforcing employee action.• Monitored and reinforced sales goals, better aligning marketing efforts with business units and markets to achieve set objectives.• Introduced a small business suite of products bringing together multiple lines of business and coordinating sales and communication efforts. This portfolio grew to represent the fourth largest line of business.• Executed an integrated commercial direct marketing campaign instilling a methodical sales approach within the line of business. • Reinvented the commercial sales process through tools consisting of videos, brochures, direct mail and public relations. Show less

• Led the corporate public relations efforts, successfully increasing PR placements 75% the first year.• Implemented a PR placement rating system, effectively ranking the Bank’s PR efforts. • Identified and developed editorial opportunities, stories and interviews in-line with the Bank’s positioning and key messages.• Educated and coached key spokespersons for media interview opportunities.• Wrote and edited press materials, news releases, marketing documents and collateral… Show more • Led the corporate public relations efforts, successfully increasing PR placements 75% the first year.• Implemented a PR placement rating system, effectively ranking the Bank’s PR efforts. • Identified and developed editorial opportunities, stories and interviews in-line with the Bank’s positioning and key messages.• Educated and coached key spokespersons for media interview opportunities.• Wrote and edited press materials, news releases, marketing documents and collateral material for print and online delivery, including the annual report.• Coordinated contingency plan development as a core member of the Y2K Media Command Center. Show less

• Represented the organization and built relationships with strategic partners, corporations, individuals, and client-patients in Northwest Missouri.• More than doubled money raised in territory.• Implemented a standardized program approach that became the national model for recruitment and retention of volunteers.• Motivated targeted organizations to raise funds through corporate programs.• Developed and sold customized fundraising promotions enhancing the company's brand… Show more • Represented the organization and built relationships with strategic partners, corporations, individuals, and client-patients in Northwest Missouri.• More than doubled money raised in territory.• Implemented a standardized program approach that became the national model for recruitment and retention of volunteers.• Motivated targeted organizations to raise funds through corporate programs.• Developed and sold customized fundraising promotions enhancing the company's brand as well as the Association's stature in the community. Show less