Christy Daly Sager Email & Phone Number

Colorado Springs, Denver Area

Publisher for local magazine whose readers live in the most affluent neighborhoods in the city of Castle Rock. My magazine ( and more than a dozen across the state of Colorado as well as over 400 in the US) supports and highlights local businesses, medical/dental practices, and firms through use of social media but in print form. Importantly, Neighbors of Northeast Castle Rock provides relevant and topical articles to the readers each month. Strategically selected and placed, content marketing from expert sponsors assures this. Crucial to the success of this magazine is not only the number of these expert sponsors (roughly half of the magazine's sponsors are 36 month sponsors who contribute quarterly articles ) but the information and education they provide to the readers. More crucial - even vital - to the magazine success is the reader/resident participation in each issue. In addition to pet photos and recipes, families across the neighborhood have nominated other families for cover shots (with interview) and submitted information on local events such as football camps, family science night, and legal workshops.

Colorado Springs, Denver Area

On-Line and live math and business tutor. Specialties include Pre-algebra/Algebra, Geometry, and Probability/Statistics.Consultant for various BioPharma companies and projects, skilled in market opportunity assessments, product launch, and user interface design.

Englewood, Co

Selected by US leadership and by the Marketing and Operations Vice President to manage the corporation's newly acquired pharmacy automation software, devices, and affiliated products globally. Led a team of three direct reports and managed the marketing of current products as well as the development of new products including software upgrades and releases.Initiated, led, and conducted the first market research for the pharmacy dose management product which had launched six years prior. Quantitative research results and subsequent analysis enabled Marketing to prioritize product features regarding connectivity, interfaces, analytics, and reporting in order to move the product from Early Adopter phase to Early Majority phase.Championed Marketing's UI (User Interface) project for six products in different stages of development and upgrade status with six senior product managers. The project included usability and human factors research and comparisons.Designed a program for the pharmacy dose management product to increase footprint in the marketplace. Through research and experience, assigned a dedicated trainer, devised a supplementary sales force with improved incentive structure, and utilized a rating scheme matrix to target appropriate customers. Led the team building effort for Marketing by orchestrating the off-site meeting(s), selecting and monitoring the online surveys, and authoring the team charter.Established and led the local Veterans chapter for the corporation.

Round Lake Il

Selected to manage the flagship product line in Baxter U.S. Medication Delivery’s product portfolio worth $120M annual sales with a $500K marketing budget. Successfully launched a line extension (Vancomycin 750mg) that surpassed expectations by 300% its first month. Led a cross-functional team to establish both a presence in the marketplace and a new ordering process within the company prior to launch. Due to expert planning and pricing, year-end results surpassed goals in units, sales, and SGP (by 34%, 45%, and 57%, respectively). Managed relationships with numerous pharmaceutical partners including Pfizer, GlaxoSmithKline, and Bristol-Myers Squibb. Led a coordinated effort to align strategies and develop mutually beneficial communications for key products after competitive generic vials entered the market. Efforts resulted in 20% monthly sales growth.Created, implemented, and managed numerous marketing programs to increase adoption of anchor products and to revitalize the aging portfolio. Managing up to three programs simultaneously led to incremental product sales among a key market segment and selection by the Marketing VP as Lead Marketer on the Programs "Power" Team. Redeveloped a long-established marketing program (Temperature Control Program) in which customers receive equipment to support the use of frozen premix antibiotics products. Led a cross-functional team, worked with external supply partners, and single-handedly programmed the MS Excel model to re-design the program. Changes resulted in doubling the average length of customer commitment and decreasing capital costs by 50% year to year. Produced a two-module video documentary highlighting the technical production and distinct distribution of Baxter’s frozen premix medication. Led the project from concept through launch, and managed partners from Baxter Communications, Medical Affairs, Regulatory, Legal, Quality, and Logistics, as well as multiple external agencies.

Fort Sheridan, Il

Served as the Group Commander’s (Colonel/executive level) primary staff officer in human resource and personnel management for a U.S. Army Group of 134 Soldiers, and managed three senior Non-Commissioned Officers. Designed and implemented a strength management (recruiting and retention) program which resulted in a 30% staffing increase in 18 months. Served as the PR contact for the unit: Planned, coordinated, and executed seven official retirement ceremonies, sixteen promotion ceremonies, and four change of command ceremonies. Created and managed a system and that processed over 200 performance evaluations, 50 awards, and 100 personnel actions. Authored,implemented, and trained the unit on human resource polices and legal compliance policies. Awarded a Meritorious Service Medal, one of the highest awards given outside of combat assignments.

Round Lake, Il

Led and managed the marketing of the LVP (large volume parenteral) portfolio, consisting of over 100 product lines worth $277M annual sales and subsequently the growing reconstitution portfolio, worth $140M annual sales. Launched Baxter’s non-PVC, non-DEHP solution bag in the United States as an upgrade to the largest product line in the division. Managed the pilot program amongst three clinical centers prior to launch and led the post-launch activities, both of which were identified as best demonstrated practices and adopted by the marketing organization. Led training on a key ancillary device for the top reconstitution product at the National Training Meeting. Successfully trained 100 sales representatives on troubleshooting and maintenance of the device whose customers accounted for 80% of product sales.Conducted extensive pricing research, analysis, and subsequent implementation of increased prices through the process of national contract bids. Results were annual increase of $7M SGP and $12M SGP for the two portfolios.

Fort Mccoy, Wi

Lead Trainer, 3-335th Training Support Battalion, 85th Division USAR, Fort McCoy, WI May 2005-May 2006Led a team of nine Non-Commissioned Officers to train over 2500 deploying soldiers in convoy operations and defense.Served as the exercise lane's logistician and planner, managing the roles and rotation of assignments for 44 personnel.Orchestrated the master training schedule and matrix for over 5000 Soldiers deploying to Iraq, serving as the liaison to the installation’s training center.

Round Lake, Il

Led and managed two product lines (injectable vitamins and ready-to-mix TPNs) worth $32M annual sales.Designed and conducted market research and time-in-motion study as a member of the Global MCB (multi-chamber bag) Commercialization team. Served as the team’s subject matter expert on the US nutrition market.Successfully launched pediatric vitamin line extension and its new branding using multiple marketing avenues ranging from direct mail to distribution center incentives. Launch achieved unit objectives its first quarter. Served as a key member on the Global Sales Advisory Board and the Customer Advisory Board, recruiting and selecting board members, planning semi-annual meetings, and presenting/training at the meetings.

Round Lake Il

Led the re-positioning initiative for the global hemodialysis business. Assembled and led a core team, managed the agency and the market research vendor, and led implementation of branding and promotional materials throughout the organization.Co-led a technical team which included Global R&D, Medical, and Engineering to support product development for a disconnect sensor. Completed market requirements and global launch plan.Participated in Baxter’s global launch of a hemodialysis instrument (ARENA). Led customer trials in the U.S, forecasted global demand for instruments, led regions in marketing and budget planning for the post launch year, and managed the creative communications vendor.

Round Lake, Il

Led a 10-person global cross-functional team in support of the commercialization of an automated compounding device and accompanying software. Led marketing activities from customer requirements through sales training. Segmented the US nutrition compounding market by creating a model based on analysis of sales and market data. Identified specific targets for the new compounding platform. Model was implemented across the global marketing organization and selected regions and was selected to be a poster display at the corporation-wide marketing fair. Worked to develop the company’s first marketing website, Baxter Marketing Central.

Round Lake, Il

Aug 2001-Jun 2002Conducted market preparation activities for launch of an apheresis device (ALYX) into the US market. Contributed key elements to the marketing launch plan and presented the plan to various audiences.Successfully developed and implemented a donor recruitment strategy for ALYX and the apheresis device portfolio.Collaborated with Global Engineering and Finance to forecast expected service cost for apheresis devices. Introduced statistical software to the team and contributed to the creation of the model.

Indianapolis, In

Performed market assessments and presented recommendations for three specific pipeline products, based on analysis of secondary market research for Lilly’s glycemic control strategy. Developed long-term and short-term strategic recommendations for the insulin product portfolio based on situation analysis. Formally presented recommendations to the Global Insulin Team.

Linconshire, Il

Managed database set-up and UI (user interface) design, data processing, batch jobs, and debugging for the pension plan(s) data for the company's largest client (Siemens.) Reduced by 50% the calculation processing time for the annual pension benefit project. Instructed three systems classes at the company's training university and was selected to develop the new curriculum for a key course.

Fort Hood, Tx

Advised the Operations Officer in planning and coordinating training, operations, and missions of three truck companies consisting of over 500 Soldiers and 200 vehicles. In pinnacle exercise, successfully moved 80 vehicles over 1000 miles without incident over three modes of transportation.Conducted monthly training meetings, unit status reporting, and command inspections.

Led, managed, trained, and supervised a 46-Soldier platoon and managed the maintenance and readiness of 24 Heavy Equipment Transporters and associated equipment worth $8.6M.Authored the submission book which earned my company the honor of National Defense Transportation Unit of the Year.Founded and managed the unit’s education program resulting in over 60 Soldiers earning college credit and the program being implemented across the battalion.

Mba, Marketing, 3.95

Activities and Societies: K201 Instructor / Instructor in the undergraduate business program, Graduate Women in Business, Marketing Club.

Bs, Mathematics And Business

Activities and Societies: Marching Band, US Army ROTCMathematics Major, Business Minor Army ROTC University Band