Efficiently manage Hairbrella's social media channels, driving strategic initiatives to boost brand visibility and engagement while spearheading partnership campaigns with industry leaders like Steve Madden, ensuring alignment with brand values. Successfully increased the brand's social media following by 80% within a year, marking a remarkable growth in audience reach and engagement.Effectively manage Hairbrella's influencer program, coordinating with aligned influencers to drive brand awareness and sales through strategic campaigns.Strategically optimized Hairbrella's Facebook Shop, leading to a 87% sales increase within six months, utilizing data-driven tactics and targeted marketing to boost product visibility, drive traffic, and maximize revenue.

Oversee the marketing team to ensure consistency in brand guidelines, messaging, and growth strategies across all platforms while managing The Village Market ATL social media platforms and achieving a 144.4% increase in Instagram following within a year and over $1.2 million circulated for Black August Campaign. Implement marketing and promotion tactics for The Village Market ATL's quarterly markets that showcases 100+ black-owned businesses that led to 12K in attendance for 2019. Led digital marketing initiatives at The Village Market Retail store, implementing seasonal drop campaigns and influencer collaborations to drive brand sales, leveraging data-driven insights to optimize performance and achieve significant revenue growth.

The ACLU of Georgia is dedicated to preserving the civil liberties enshrined in the U.S. Constitution and Bill of Rights. Through communications, lobbying and litigation, the ACLU of Georgia works to preserve and enhance the rights of all citizens of Georgia without political partisanship. Foremost among these rights are freedom of speech and religion, the right to equal treatment under law, and the right to privacy.Create new design concepts, graphics and layouts for internal and external communications to advance the ACLU of Georgia’s mission and work.Design and produce digital and print materials, including but not limited to: graphics for email, social media, and web campaigns; signage; banners; GIFs, etc.Operate and maintain the ACLU of Georgia’s social media presence across all platforms (Facebook, Twitter, Instagram, YouTube, etc.), increasing the organization’s reach and engaging supporters in advocacy.Create content for and manage the ACLU of Georgia's website and other web projects.Monitor the news cycle and support the organization’s communications efforts by effectively communicating news that affects internal and external stakeholders online.

CJ Affiliate is an online advertising company owned by Conversant Media operating in the affiliate marketing industry, worldwide. CJ specializes in pay-for-performance programs that drive results and helps connect with millions of online consumers every day by facilitating productive partnerships between advertisers and publishers. Collaborate with advertisers to ensure the effectiveness of their affiliate spend using data reports that capture program performance. Create digital marketing materials, to inform publishers of program updates, brand guidelines, performance objectives, and new promotions, such as: Stein Mart’s Exclusive Online Designer Finds newsletters that generated over $1k over the course of one month.Recruit new publishers and develop incentive campaigns to motivate new publishers to start promoting offers on their site and generating sales for advertisers within the style, travel, electronics, food and home vertical. Actively sought out mobile, electronic, coupon, loyalty/rewards and content publishers to the Verizon Wireless affiliate program resulting in 1,000 publishers being joined to the program over the course of three months who generated 11,071 gross adds. Secure media during holiday events such as: Black Friday and Cyber Monday with top publishers, Ebates, Retailmenot, ShopatHome, and Kinoli. Work with advertisers to troubleshoot complex data transfer issues including: ensuring links are tracking properly, building new program terms and monitoring website migrations.

Communications 21 is an integrated marketing public relations firm based in Atlanta, GA that focuses on increasing visibility and driving sales for corporations, professional service firms, nonprofit agencies and trade associations. Drafted social content to promote technology webinars, marketing luncheons, commercial real estate properties, employee benefits management programs, and LED lighting industry trends. Managed online discussions and responded to users comments.Monitor social media platforms and provided clients with a monthly analytics dashboard of the overall activity and behavior of each client’s social platform that included the increase or decrease in engagement, followers, comments and likes and what contributed to the engagement such as: the most popular post.Participated in weekly team brainstorming meetings with clients to create creative and innovative social media campaigns.Wrote press releases and media pitches for clients in the data center technology, food and beverage and healthcare industries launching their new company partnerships, services and grand opening events.Pitched story ideas and monitored all media coverage for the CIAA basketball tournament, Earth Fare’s first Atlanta grocery store opening and QTS Realty Trust’s FedRAMP approval while providing clients with a monthly clip report that included the total viewership reached.Provide clients with an initial and final email marketing report of all e-newsletters and emails sent to media through Bronto and PR Newswire. Conducted media research to build local, regional and national media list.

The Southeast United Dairy Industry Association is a non-profit organization dedicated to promoting dairy foods and its importance to the Southeast region. SUDIA engages children through campaigns, events and programs such as: Fuel Up To Play 60, World School Milk Day, Coolers for Coaches, and Fuel Up Like a Pro Breakfast Contest. SUDIA discusses the importance of getting three servings of dairy products daily and the nutritional benefits from drinking milk. Create and research content for social media outlets and blogs to engage readers in upcoming events and dairy research.Edit and write newsletters, press releases, and media alerts.Create public service announcements monthly to promote upcoming events and nutritional dairy facts for dairy consumers.Outreach to local media outlets to promote events such as World School Milk Day.

Kontrol Magazine is a Fashion, Entertainment, and Lifestyle magazine based in Atlanta, GA. Kontrol Magazine focuses on promoting artists, photographers, models and Entertainers that are starting new business ventures and are looking for publicity. The publication is sold in 350 Barnes & Noble Bookstores, B. Dalton bookstores, as well as independent booksellers nationally and across Canada. Kontrol focuses on highlighting Entertainment news, Fashion trends and Lifestyle advice on their newly defined blog.Supported editorial staff in the administration of the planning and production of publications and online blog.Wrote editorial features for print and the blog for various celebrities and new artists.Researched relevant materials before publication. Contributed to the creative ideas of layout and graphic design of the publications.Generated original story ideas to combine editorials that included fashion and social injustice to pitch to the editorial staff.Increased website traffic by 15% by promoting events and company launches such as: Revel Launch Party, Kontrol Magazine’s Fantasy Ride Fashion show, SWV Reunited television show, VH1 Single Ladies debut and Kontrol Magazine’s Winter issue, Baker’s new shoe line launch party, etc. through social media sites.