Christy Frost Email & Phone Number

Saint Paul, Mn, Us

Saint Paul, Mn, Us

Greater Minneapolis-St. Paul Area

Oakdale, Mn

Managed the marketing plan for a successful, and growing, wealth management company. Responsibilities included the production of all communications in various formats such as electronic and printed newsletters, sales materials, website and social media. Additional strategic initiatives included managing client events, overseeing community outreach programs and improving the client experience.

West St. Paul, Mn

Developed and executed the marketing and recruitment plan for a PreK-8th grade school. Grew enrollment year over year including a kindergarten increase of + 35%. Involved in the strategic development of new programming and offerings to meet the changing needs of students and parents.

Independent marketing consultant specializing in emerging and dynamic businesses. Projects included development of marketing plans, brand strategy, marketing campaigns, print and online media, and strategic thinking for new business proposals.

Progresso Soup Lead cross-functional team in marketing strategy and execution for three line extensions. Developed and directed product improvement strategy affecting 40% of Progresso volume. Drove productivity efforts to reduce COGS by $40MM. Collaborated in development of long-term $1B strategy for Progresso brand.Refrigerated Meals: Betty Crocker, Old El Paso, Lloyd's Lead new product development for Betty Crocker line of refrigerated meals. Managed marketing strategy for Old El Paso taco and burrito meat products. Drove new packaging effort for Lloyd's ribs resulting in $550M annual savings and consumer preference. Managed flawless execution of consumer spending budget of $4MM.

Managed account for national financial services client. Developed strategic marketing plans and directed new product launches. Initiated and executed incentive program for client's sales force that increased sales by 20%.

Managed strategic direction of children's computer products. Led brand positioning and launch of three new SKUs. Collaborated with strategic partners Disney Interactive and Little Tikes on co-branded products.

B.B.A, Marketing

Mba, Marketing, Strategy