Christy Germanis Email & Phone Number

Bloomington, Illinois, United States

Chestnut Health Systems™ is a private, not-for-profit 501(c)(3) charitable organization that offers a comprehensive scope of behavioral health and human services in Illinois and Missouri. Professional and experienced staff provide high-quality care and services. From drug and alcohol addiction treatment facilities (residential and outpatient) to primary care medical homes, to a research institute, Chestnut continuously works to achieve its mission to make a difference and improve quality of life through excellence in service. Chestnut is comprised of the following four core service areas: Substance use treatment and prevention; Mental health treatment and housing for persons with mental illness; Applied behavioral research, training, and publications; and Primary care treatment and preventative services.• Assist with the development and execution of innovative marketing and promotional strategies and campaigns to drive brand recognition, patient/client volume, revenue growth, and fulfillment of the strategic plan• Coordinate with internal customers to understand and fulfill marketing and promotional needs• Continual analysis and placement of advertising: print, broadcast, digital, and other outlets• Direct agency's social media• Coordinate internal communications including the intranet and writing and disseminating monthly employee e-newsletter• Assist Director of Marketing and Communications with any HR recruitment activities • Work closely with Director of Employee Experience and Diversity, Equity, & Inclusion (DEI) Officer Coordinate to develop communications strategy and content• Graphic design using Adobe Create Suite and Canva for print and digital communications• Onsite webmaster and liaison with website contractor• Primary event planner• Secondary media spokesperson and shared media relations responsibilities• Ensure the maintenance of branding guidelines and agency compliance/consistency with brand image/guidelines

Bloomington/Normal, Illinois Area

YWCA McLean County has been serving the Bloomington-Normal area for more than 100 years. YWCA is on a mission to eliminate racism, empower women, and promote peace, justice, freedom, and dignity for all. The mission is evident in for those six weeks old through the end of life with social service and social justice programs.At YWCA McLean County, I am responsible for all marketing and public relations efforts. Including but not limited to: digital and print advertising design and placement, writing, website maintenance and updates, establishing and maintaining media relationships, creation and implementation of marketing budget and event plans, social media planning and implementation, provide input and ensure implementation of strategic plan, and more.• In my first year of work at YWCA, increased followers on Facebook by 50 percent and twitter followers by 100 percent. In 2017 Facebook followers increased by 35 percent and twitter by 21 percent.• Have a recurring monthly radio segment on WJBC 1230 AM as well as more than 150 media contacts per year (radio, newspaper, and television).• Have secured more than $25,000 in in-kind media sponsorships for fundraising events.• Facilitate YWCA attending more than 20 events in the community each year.• Started and maintain marketing and public relations intern program at YWCA McLean County, mentoring several students each year.• 2018 implemented new website platform including robust SEO integration.

OSF St. Joseph Medical Center is a Magnet® facility and has been a recognizable name in Bloomington-Normal area for more than a hundred years. The medical center provides innovative, cutting-edge technological health care to the region. Responsibilities include:• Internal and external event planning - external events: AHA Heart Walk, Race for the Cure, Business After Hours, Ambassador Breakfast, Women’s Health Night, and more; internal events: physicians receptions, town hall meetings, and more.• Graphic design - internal and external pieces. Advertisements, flyers, brochures, screensavers, digital signs and more.• Committee member: Corporate communications initiatives, Process Training and Technology Council, and others as assigned.• Internal Communication lead on major hospital initiatives, such as electronic medical records andconstruction.• Received 2010 Pinnacle Award of Merit, Internal Communications – Illinois Society for HealthcareMarketing and Public Relations (Team recognition OSF Healthcare System) for electronic medicalrecords implementation campaign.• Project Manager for various projects, such as a new service lines.• Media relations contact. Have served as spokesperson in print, radio, and television.• Six Sigma Green Belt. Successfully planned and implemented a job-tracking project in the marketingdepartment.• Researched and bought advertising in print (newspapers, magazines, billboards) and radio.• Hospital photographer – photos used in print advertising, internal communications, website, and general use. Also experienced in directing photo shoots with external photographers.• Managed and assigned internal marketing requests and projects.• Helped director track, monitor, and stay within budget.• Developed and maintain relationships with external vendors.• Interview, hire, and supervise interns.• Troubleshoot various problems: computers, printers, and projects.

You Name It Sports magazine is a division of StarNet Digital Publishing. I was given the concept of a high school sports magazine and given the task to develop and create the magazine from the ground up. The magazine was published ten times a year during the school year. During my tenure, the magazine was created and turned into a recognizable brand. Subscriptions doubled almost every year of the magazine. This was a dual position, I also held the position of pre-press manager for StarNet Digital Publishing during this time.I oversaw the day-to-day operation of the magazine. Worked closely with and kept positive relationships with high school athletic directors, coaches, parents, student-athletes, and other key personnel. Managed all employees involved with the magazine: photographers, writers, designers, and interns.Steered the content of the magazine. I was responsible for writing, layout, photography, all aspects of magazine production, and post-production.Was responsible for direction of design, content, and weekly updates on external website.Was liaison between magazine and its carrying bookseller, Barnes & Noble Booksellers.

StarNet Digital Publishing is a small, family-owned digital printing business; they have been in business since 1994. I was responsible for the day-to-day operations of the pre-press department. This was a dual position; I also held the position of managing editor of You Name It Sports during this time.Handled pre-flight and troubleshooting of client files, setting up documents to print on digital presses and for outside vendors.Handled graphic design of client pieces.Worked one-on-one with many clients to help them through the digital printing process.Kept software and hardware up to date, including the recommendation and buying of new software and hardware.Oversaw and effectively managed the time of the department, employees, and interns.

The Pantagraph is a daily newspaper with a circulation of over 100,000. I shared responsibility with one co-worker for complete design of weekly real estate tab "The Home Market."Designed advertisements and layout for tab.Worked with real estate agents on a weekly basis to create unique, eye-catching ads for their clients. Learned and used Multi-Ad Creator (design program) to create ads.Had to meet weekly deadline. Was responsible for editing and stripping film negatives.

B.A, Communications; Public Relations

A.A, General Studies; Journalism

General Stu

Activities and Societies: Staff Writer and Features Editor, The College Times