Christy Hritz Email & Phone Number

Chicago, Illinois, Us

Chicago, Illinois, Us

Chicago, Illinois, Us

Delivering the power to be understood, I use my extensive marketing experience to apply strategic marketing leadership for RSM Florida. Collaborating with Florida's leadership I helped build out a 6 year state business strategy while maximizing alignment to our national marketing strategy. This overall state convergence growth plan was established to bring focus and alignment between our three business pillars - 1) geographic location of our nine Florida offices 2) multiple lines of business (tax, audit and consulting) 3) industry and subsector focus - to execute on effective go to market strategies. #Healthcare #PublicSector #SEC #PrivateEquity #RealEstate #FinancialServices #ConsumerProducts #Industrials #Accounting #Audit #Tax #Consulting #Technology #RiskAdvisory

Capabilities:Marketing Plan Development: Conduct competitive analysis and developing marketing plans aligned to support sales & corporate growth goals to both expand markets & deepen relationships. Lead Generation and Sales Excellence: Identify sales teams needs & develop processes, training, collateral, & tactics leading to sales growth. Develop & implement lead generation strategies including segmentation, nurturing techniques, emails, data analytics & mining, integration across channels, & measuring KPIs. Brand Management and Customer Experience: Develop brand standards, brand promise, differentiators, & positioning. Survey & collaborate with client facing departments, sales, & operations on the customer experience, identify and advocate for improvements, change management. Analyze surveys and competitive analysis results to bridge brand experiences across the lifecycle of customers & employees, make recommendations and implement appropriate changes. Marketing Communications: Develop, implement, & oversee internal & external communication strategies including sales promotions & events, public relations, blogs, and social media content strategy development. Integrate communications across multi-channel campaigns, create digital assets, develop collateral, write articles & blogs, provide media relations guidance. Event Management: Strategically plan, manage, attend, successfully execute, and provide financial oversight of meetings, webinars, conferences, trade shows, and dine & learn experiences. Deliver trainings & presentations.Client work:➢ Developed an e-mail marketing strategy, provided copywriting services, and designed e-mail templates for a live streaming company. ➢ Crafted integrated strategies for advertising, charitable events, networking, e-mail campaigns, and social media postings for an interior designer.➢ Consulted on a social media strategy, direct mail campaigns, and developed a series of grassroots marketing tactics for a realtor.

Fort Lauderdale, Fl, Us

Lead the direction of marketing the firm’s marketing strategy for three locations Florida, North Carolina, and Ecuador. Additionally responsible for marketing aspects of two sister companies: a boutique luxury automotive dealership, and a property landscape & development company. ➢ Accountable for development and oversight of $155,000 annual law firm marketing budget. ➢ Established inbound marketing plan utilizing PPC (Google AdWords) & multiple legal directory advertising listing campaigns generating over $1million in new potential leads in three months. ➢ Developed the internal processes & procedures for lead intake and established lead reports & analytics to monitor ROI. ➢ Trained and provided ongoing coaching to lead intake team on intake call processing processes and procedures. ➢ Implemented Hubspot marketing automation software for tracking and accountability of lead sourcing. ➢ Managed public relations initiatives, release distribution & reporting leading to obtaining national exposure for a big case win. ➢ Developed community & networking event sponsorships strategy to maximize brand awareness with referral sources.➢ Coordinated with managing partners to roll out business development and individual attorney branding plans. Sister companies ➢ Collaborated with dealership representative to regularly update vehicles on the website and monitor reports of activity on various sites such as CarGurus, Auction123, and Ebay. ➢ Assisted CFO in implementing indirect lending capabilities to initiate an additional revenue source. ➢ Developed a sales, marketing, and advertising plan along with branding package for the landscape company which included participation in local chamber and community events, local PPC advertising (Google AdWords and Thumbtack), a sales and referral “how to” plan targeting local referral sources (landscape wholesalers, real estate agents, etc.) and selected promotional items. [Position was eliminated during a RIF]

Midvale, Ut, Us

Brand Manager, Weatherby Healthcare Held accountability for supporting and driving the Weatherby Healthcare brand through shaping, driving, and supporting a multi-channel approach to marketing. Engaged in critical leadership of staff in the development and support of marketing plans to ensure continuity in branding and messaging that delivered business results and a best-in-class experience. Accountable for all functional aspects of marketing encompassing integrated marketing plans, brand management, communications, advertising, promotions, business development, alliances, vendor relations, digital marketing and fiscal results. Managed departmental staff of 3.➢ Cultivated and nurtured the overall vision and strategy for the brand, driving top-line and bottom-line business results. ➢ Defined, managed and executed innovative marketing campaigns that directly resulted in rapid and profitable revenue growth. ➢ Ensured integration of marketing programs and communications were aligned with company mission and values. ➢ Managed the marketing function with emphasis on championing the company brand and expanding the customer base. ➢ Implemented best practices of brand management including developing a vision for key brands, engaging senior management to play an active role, using the brand holistically, and creating a process and model to measure and monitor brand value.➢ Identified targeted specialty market opportunities and created successful multi-touch campaigns and marketing materials which were effectively used in those markets to drive revenue.➢ Conceived and implemented integrated marketing communication plans that maintained brand consistency, maximized effectiveness, met measurable objectives and executed customer relationship management strategy. ➢ Consistently accomplished goals and objectives within set and approved budgets.[Position was eliminated in departmental restructure]

Sunrise, Fl, Us

Directed marketing activities in support of the AlphaStaff brand including strategy development and execution of digital and traditional marketing initiatives. Developed and implemented lead generation activities, strategic partnerships, and diverse marketing programs. Managed marketing team including graphic designer and marketing specialist, as well as vendor partners. Key member of the senior leadership team, contributing to the overall organizational structure and success.➢ Implemented the company’s first brand communication standards and graphic guidelines manual. ➢ Initiated the total redesign for all marketing collateral to enhance the company’s brand equity.➢ Wrote and distributed press releases, internal announcements, marketing collateral, and other communications.➢ Developed all new sales support materials including proposals and presentations to highlight company value proposition. ➢ Collaborated with internal stakeholders and teams as well as external partner/clients to ensure that priorities, key projects, and objectives were aligned with company objectives and goals. ➢ Researched and implemented Eloqua, a premier marketing automation tool, for more efficient lead generation development, deployment, tracking, and measurement. ➢ Enhanced initiatives for the corporate AlphaSpirit (employee engagement) team and implemented an internal rewards and recognition program based on the brand and core organizational values/promise.➢ Developed and oversaw content as a lead generation and SEO strategy, resulting in an increase in organic positions and leads. ➢ Oversaw a granphic designer and marketing coordinator.

Sunrise, Fl, Us

Interim HealthCare is the nations' oldest home care and healthcare staffing franchise with over 350 independently owned and operated franchise locations across the United States. Strategic management of all internal and external communications of marketing related developments and corporate communications to general public and franchise network. Maintain and enforce branding guidelines. Assist in training for new franchisees. Consult existing franchisees on local advertising media buys, marketing, PR and social media activities, including ad design. Manage relationships with a variety of vendors• Conceptualize and oversee creative for four national meetings including, theme development &graphics, interactive games/contests, promotional items, and collateral: printed agenda, PowerPointtemplates, posters, announcements, and email marketing.• Marketing lead for the restructuring of intranet franchise portal, including implementation ofSharepoint document management system. • Provided assistance with development of new corporate website including effective SEO practices.• Manage all national social media, writing blogs and press releases as well as oversee & advise on local franchisee social media efforts & SEO best practices.• Plan, organize, execute and manage tradeshow events attended by sales consultants.• Create and deliver PowerPoint templates and presentations for webinars and presentations.• Develop the Marketing Chapter of the Business Operations Manual to include details on localadvertising and marketing, planning and buying of all types of media.• Lead the marketing portion of new franchisee training presenting branding, target marketing,networking, differentiating, positioning, advertising, public relations, and SEO.• Coordinate and collaborate with individuals at all organization levels including C-suite Executives,Franchise Owners, Corporate Consultants, Franchisee’s key personnel, and outside vendors.

Hollywood, Florida, Us

Financial Institution, SUN Credit Union has more than 6,200 members and holds over $63million in assets. Open to select employment & community groups originating with the City of Hollywood, FL employees and expanding to local chamber business member employees, real-estate associates, and other additional local businesses employees and their families. As the marketing manager, reporting to the president of the credit union and a member of the senior management leadership team, I was responsible to create and execute the marketing and business development plans. Manage a $100,000 annual marketing budget and supervise the business development representative. • Produce a multitude of successful marketing campaigns and promotions. • Implement a re-branding strategy, which included updating the logo and the redesign of all collateral materials. • Conduct a re-grand open after major construction after hurricane devastation. • Enhance web presence with free website exposure though online directories and the creation of a Facebook page. • Research and implement new revenue generation products/services such as the implementation of e-statements and email marketing. • Write and manage all corporate communications including; newsletters, brochures, annual report, forms, letters, stationary and press releases. • Develop a Business Partners and Member Discounts program. • Execute successful grand re-opening campaign. • Supervise, train and lead the Business Development Specialist who is responsible for attending employee benefit fairs, and onsite sign ups to increase awareness and membership, reporting on monthly membership figures, and maintaining strategic business alliances.

Lifestyle High Quality Bi-Monthly Magazine availble by purchase (Borders, Barns & Noble & Aiports) or by subscription. Jacksonville Luxury Living magazine provides sophisticated and intelligent editorial content on topics including interior design, the arts, health, beauty, fashion, fine dining and upscale travel. With a client list including national luxury automotive, high-end retailers and luxury real estate, and 110,000 Print and Digital Readers, distributed to 25,000 Residents in a combination of paid/requested subscriber, controlled and digital media. As the advertising sale manager, reporting to the owner/publisher. • Responsible to develop a book of business of over $25,000 bi-monthly billing selling advertising• Interviewing, hiring and managing of sales staff• Communicating & coordinating with all departments, ensuring production flow and reporting all progress to Publisher. • Create and implement ideas on special advertising opportunities to increase revenue opportunities.

Jacksonville, Florida, Us

Display Advertising Sales for Northeast Florida's largest newspaper.Responsible for selling and managing over a half million dollars of advertising for dailynewspaper and affiliated products. Successfully develop relationships with all types of businessesand advertising agencies. Consistently achieving and exceeding sales goals resulting in 40% revenue growth over prior sales territory year.• Build relationships with existing clients in order to grow business within assigned territory.• Prospect and close new advertising relationships.• Work with a variety of departments to up-sell clients in the variety of products affiliated with thenewspaper which would benefit the client.• Nominated for sales person of the month twice.

Jacksonville, Fl, Us

Financial Institution with $119Million in Assets, 6 Branch Locations, 15,372 Members.Member of the Senior Management Team, reporting to the President and Board of Directors,responsible for contributing marketing expertise to daily and long term operational decisions, goalsetting and development of strategic growth objectives. Create and implement annual strategicmarketing plans detailing budget allocation and media strategy while maintaining accountability for ROI.• Create monthly Excel budget & tracking sheets for the department. Document variances fromlast month and last year. Create and submit campaign budgets and ROI forecasting.• Negotiate, place, track and monitor ROI for all types of advertising including; television, radio,print, online and direct mail. Create concept, copy, production and editing of television and radiocampaigns.• Effectively coordinate with Operations Manger, six Branch Mangers and Training Specialist toensure employees are properly informed and prepared for promotional campaigns. Overseeconsistency of brand with displays and corporate communications at each of the six locations.

Jacksonville, Fl, Us

Coupon Magazine Sales (start-up company joining at issue #2)Consult with clients on the development of a direct mail marketing campaign focused on ROI. Develop campaigns, oversee production and follow through with campaign reviews offering solutions to produce higher response rates.• Establish a new client base through prospecting and cold calling.• Meet with business owners to plan advertising campaigns to maximize coverage and results.• Build and maintain relationships with clients in order to up-sell and gain renewals.• Work with graphic designer to create effective advertisements and gain client’s approval.• Top producer initiating over $250k in new sales.

Pittsburgh, Pennsylvania, Us

Radio Advertising Sales for the #1 and #16 Ranked Stations in the Market Created over $200k in advertising revenue for a variety of clients on the number two and fourteenthranked radio stations in Jacksonville. Prepare client proposals based on reach, frequency and cost per person.• Generate new prospects through cold calls over the phone and in person.• Create effective media schedules including value added promotions.• Work with all departments including on-air talent, traffic, and promotions in order to get themost value for my clients.• Attended the Sandler Sales Institute.

Local Retail Specialty Store with over $8 million in annual sales.Managed all advertising, events, and sales promotions including surf competitions, surf camps and retail specialty events and sales. Graphic Design of ads, clothing and surf board logos.Worked with co-op vendors and with national vendors on surf & other promotional events.Assisted in the development of and orchestrated the grand opening and related promotions for new retail location.