Independent consultant offering diverse range of marketing, communications and public relations services to clients, including but not limited to:• Marketing strategy development• Marketing automation• System/solution evaluation• Implementation support• Web content development• Communications strategy development• Communication flow design• Drip campaign creation• Prospect tracking/scoring• Press releases• Promotional brochures• Business proposals• Scripts• Presentations• Feature and editorial articlesAudience Specialties: Domestic and international audiences from age 14+Systems Specialties: Slate, Jenzabar EX, Salesforce, Pardot, TargetX, Ellucian Colleague, Umbraco and WordPressIndustry Specialties: Higher Education, Non-profit/Charitable, Equine/Equestrian Sports

As Director of Admissions Operations, I served as a member of the Admissions Office Senior Enrollment Management team and reported directly to the Vice President of Enrollment. I provided oversight for the operations functions that support the achievement of the college's aggressive recruitment objectives for the traditional undergraduate as well as adult and graduate populations. As the manager of the division's CRM, Slate, I continued the implementation and build-out of advanced-level functionality of the system. Further, I worked collaboratively with the AVP of Enrollment Management and Communications and Director of Communications to support the development, execution and analysis of multi-channel, data-driven targeted recruitment communication campaigns.Key responsibilities included, but are not limited to:- Process development and analysis- Content creation, editing and scheduling of electronic communications and related flows- Comprehensive data auditing- System integration/testing and data import/export configuration- Generation and analysis of enrollment reporting- Training and development of team members

Responsible for the development and implementation of comprehensive marketing and communications plans and co-management of approximately $1M annual MarCom budget to support enrollment objectives for traditional campus-based undergraduate university programs. Managed operations & marketing staff of five full-time and two part-time employees. Developed strategic messaging for traditional and non-traditional aged domestic and international students, parents and other influencers, utilizing key demographic and behavioral data to effectively segment and target audiences to maximize marketing efforts. Responsible for oversight of concept development, messaging, design and production for all media platforms including print, electronic, digital, and social. Team lead on several technical projects including: CRM project implementation, SIS integration and campus-wide rollout including end-user training; marketing automation system using Pardot on the Salesforce platform including prospect tracking, scoring, setup of one-off and drip emails, landing pages and response forms; and student engagement mobile app to improve targeting/yield. Managed enrollment operations functions including data integration, process development/improvement and data integrity/auditing. Oversaw the development and production of all print and digital collateral whether developed in house or in conjunction with outside vendors. Print pieces have included tabloid magazines, viewbooks, search pieces, postcards, brochures and z-cards; digital projects have included a customizable digital viewbook, targeted geofencing and microsites. Social media experience includes primary channels and closed communities. Creative projects have received Gold and Best in Category district Addy awards as well as Gold Medal and Best in Show national awards. Strategies have resulted in significant cost savings and increased effectiveness while supporting record class enrollments virtually every year since 2007.

Established and managed the non-profit sporting organization which fields an equestrian team to represent the United States in biennial international competition. Worked with initial board to secure § 501(c)(3) tax-exempt status. Recruited and managed relationships with Boards of Directors and Trustees as well as senior leadership and committee chairs.Personally identified, researched and pursued sources of corporate and individual contributions, both cash and inkind, with emphasis on maintenance and increase of support. Secured multi-year sponsor agreements. Managed all aspects of the U.S. Team Selection Trials including application process, automatic bid administration, and selection trial competition event. Event administration included contracting facilities, officials, transportation and lodging, national governing body rule compliance, scoring, awards, and all event on-site administration including serving as Mistress of Ceremonies for awards banquet. These same responsibilities extended to the international competition in years when it was hosted in the United States, with lesser event related responsibilities when fielding a team set to travel outside the the U.S.Responsible for coordinating all media and public relations efforts to increase visibility for the organization, the saddle seat equitation sporting discipline, the horse breeds that are represented in competition, and the affiliated breed and professional organizations that support the event.Cofounded and served as president of the international sporting body for the discipline of saddle seat, promoting global visibility and supporting the breeding and sales of horses as well as the exchange of training ideology, professional and skilled workers, goods and services on an international level. Successfully appealed for the inclusion of saddle seat as an exhibition in the 2010 World Equestrian Games.

Served as a public relations generalist and events manager for the non-profit foundation supporting public K-12 education in Hillsborough County, Florida. Responsible for contributing to the development of comprehensive communications and public relations plans as well as all print and electronic materials in support of all foundation initiatives. Wrote and edited press releases, articles, executive briefings, scripts and personal profiles, assisted with media pitches and served as a spokesperson for the Foundation, and maintained the press clip file. Assisted with the creation of annual report, board and committee reports and other print publications. Developed and launched a monthly e-newsletter for donors and interested community subscribers.Planned and administrated 20+ fundraising and recognition events per year, ranging from 50 – 1,500+ guests, including Hillsborough County’s Teacher of the Year gala. Assisted with development of event budgets and monitored for adherence. Coordinated all pre-event logistics including contracting venues, catering, décor, talent/entertainment, transportation, awards and volunteer management. Developed or coordinated event-related collateral including invitations, sponsorship brochures, programs, audiovisual presentations and event signage. Facilitated sponsor benefit fulfillment by coordinating seating, speakers, signage, print recognition and other benefits as appropriate. Managed event committees and served as liaison with school district personnel, school board personnel and community leaders.Assisted the development team by managing select predominantly event-based donor relationships. Co-authored successful grant application for We’d Like to Teach the World through the Coca-Cola Global Education Foundation. Also acted as contributor/final editor for successful proposals for Bank of America, Capital One, Publix Super Markets Charities and Verizon Foundation.

Managed the southeastern United States territory for sports/lifestyle equine magazine with international distribution.Traveled to approximately 25 events per year, including regional events as well as larger national and international events as required. Produced editorial and feature material and supporting photography to cover all facets of the show horse industry including competition related coverage, profiles of industry members, and special interest topics.Responsible for selling advertising to individuals and corporate entities on a package or one-off basis. Managed accounts to ensure maximum value and achievement of marketing goals. Consulted with clients and/or agencies to develop advertising strategies including issue selection, premium placements and multiple ad packages. Worked with clients and/or agencies to develop advertising concept and design. Proofed completed ads with and/or on behalf of clients per arrangement.Collected and compiled show competition results and transmitted them to home office, ensuring accuracy for print as well as tabulation for the magazine's year end awards program.KEY ACCOMPLISHMENTS• Exceeded annual sales objectives by 10-35% • Managed top revenue producing accounts every year