Christy Laub Email & Phone Number

Dallas, Texas, US

Dallas, Texas, US

Springfield, Pennsylvania, US

• Responsible for maintaining digital platforms and coordinating/creating content, including:
• Managing all aspects of the website, including both content development and technical strategy
• Monitoring Google Analytics and search engine optimization (SEO)
• Overseeing reputation management through Binary Fountain, Yext, and Yelp platforms
• Maintaining listing accuracy on platforms like Google My Business
• Managing social media accounts, posting to and monitoring presences on Facebook, Instagram, Twitter, LinkedIn, and YouTube.

West Reading, PA, US

• Oversaw strategic content development, implementation, integration, and maintenance of seven digital healthcare sites and company intranet supporting internal/external user communications for leading regional.
• Managed complete content development and rebranding effort to expand, enhance, and align seven healthcare sites into a unified brand voice, maintaining an aggressive launch schedule.
• Drove brand awareness and user engagement functionality creating target-curated content and user-friendly navigation, resulting in a 10%+ uptick in new visitors and bounce rate decrease from 75% to 37%.
• Awarded Emerging Leader in Healthcare Marketing honor for excellence in advancing interactive healthcare and marketing communications.
• Analyzed and measured efficacy of digital platforms utilizing Google Analytics, assuring trifecta of organizational, stakeholder and user objectives were consistently met.
• Collaborated with senior management, marketing, and PR to identify, prioritize, and advocate new digital platforms and cross-functional support tools, positioning brand as industry leader.

Reading, US

• Developed and managed all original content for health system’s patient-centered website. Managed employee-centered experience for system's 6,800+ member workforce. Primary administrator of digital asset management.
• Oversaw, executed and streamlined platform transfer and bottom-up redesign of more than 1,000 pages to new external site, resulting in Outstanding Achievement Award in the Hospital Category.
• Acted as front-end content manager for intranet revamp.
• Promoted continuous process improvement by spearheading image-cataloging initiative, which substantially reduced research and resource time in searching for images and documents.
• Provided content guidance, edited, and proofread weekly/monthly newsletters released by PR.
• Supported Public Relations initiatives in promoting hospital by coordinating media events, managing press contacts, press releases, and campus visits.

Reading, US

• Produced communications for employee audience and worked with media to promote hospital initiatives in the press and to field inquiries.
• Wrote, edited, and laid out monthly and weekly employee physician office staff newsletter, online communications center internal website, and daily intranet message.
• Designed collateral including fliers, programs, ads, and similar communications, as needed.

Bethlehem, PA, US

Served as Assistant Editor of LehighWeek, a weekly newspaper for faculty, staff, students, and alumni, writing, editing, and proofreading articles, assisting with layout and digital versions. Coordinated and edited admissions pieces, including a seasonal tabloid for prospective students. Served as liaison between office and College of Arts and Sciences.

Reading, PA-Pennsylvania, US

Wrote and edited council's monthly newsletter and assisted with the development and implementation of programs and services including the Berks Jazz Fest, Summer Bandshell Series, and art shop.

Bethlehem, PA, US

Interviewed prospective freshmen to determine qualifications for admission while communicating university information to parents, students, and the public.

Bethlehem, PA, US

Contributed to creation and implementation of school tour for fourth graders of 18th century industrial site, and researched history of African-Americans in Bethlehem for educational unit to be used in local schools.

Bethlehem, PA, US

Led multiple daily tours of the campus for prospective students and their families while also managing daily operations of the Office of Admissions.

Bachelor Of Arts - Ba, History And English, Anthropology Minor

Diploma