Christy Loftus Email & Phone Number

Playa Vista, Ca

Greater Los Angeles Area

- Scope, train and mentor a team for digital ad trafficking and marketing technology platform operations across all digital clients- Develop key initiatives for the platforms and technology team including team training and growth plans, platforms-related learning initiatives for internal and client education and automation technology exploration- Increase communication and effectiveness across departments by instituting shared resources, developing trainings, and solidifying roles and responsibilities- Oversee the development of automation tools to create efficiencies and find growth opportunities for the department- Distill complex marketing technology platforms and processes into simplified concepts for client and internal presentations- Conduct regular audits of client tech usage and implementation to discover pain points and address inefficiencies, including exploration and recommendation of a new tech solution- Learn the intricacies of California Consumer Privacy Act (CCPA) and consult with clients to manage their compliance and comfort with changing privacy regulations- Empower my team to create, document and improve upon best practices and standardized operations within our technology stack and help implement them across the company

Greater Los Angeles Area

- Manage, train and mentor ad operations team for Intel- Improve trafficking workflow to cut down on activation time by developing best practices and working with other departments to improve process- Write and present global digital operations playbook containing Intel’s preferred ad tech partners, taxonomy, overall digital activation process, timelines, and best practices to APJ, ASMO, EMEA, LATAM and PRC regional agencies working on Intel- Create a streamlined site tagging and measurement process in partnership with our Intel clients and developers- Maintain high implementation accuracy rate within team by developing, teaching, and enforcing quality assurance practices- Present key findings and areas of opportunity and growth for the ad operations department at the Americas QBR (included Canada, US and LATAM regions)

Greater Los Angeles Area

- Scope, hire, train and manage Horizon’s Los Angeles office creative management team of eight- Create customized activation best practices for eleven different clients across varying verticals to address business objectives and ensure maximum activation efficiency- Identify and improve bottlenecks in campaign activation to ensure clean reporting and stable end-to-end processes- Create ad operations onboarding strategy and roadmap for over five new clients inclusive of staffing and budgeting- Drive savings through ad serving efficiencies for entertainment client resulting in 60% drop in ad serving spend- Onboard and implement DMPs for four separate clients to ensure highest level of tracking and measurable results- Collaborate with clients and internal teams in the development of dynamic display and video creative to address relevant audiences- Write, present and continuously evolve ABC’s Creative Best Practices Playbook to create consistent workflow and strategies across campaign activations- Create activation plan for Movies Anywhere mobile app download campaign to ensure viable reporting outputs despite technological tracking limitations- Negotiate competitive rates with ad serving partners across clients- Translate ad serving specifications to creative agencies and clients to ensure understanding- Update clients and colleagues on new technology and ad serving capabilities- Create, develop and teach media skills classes to 250+ people within LA office- Work with internal teams to help create robust reporting software and capabilities- Success in creative management department on ABC business contributed to additional $50 million of new digital business clients including Disney Channels (Disney, Disney Jr., Disney XD), Movies Anywhere and Freeform

Greater Los Angeles Area

- Discovered and vetted over a dozen third party data providers for client business- Wrote customized POVs on digital ad viewability and verification solutions for eight different clients- Hired and trained four campaign managers to support a variety of clients including SoCal Honda, Dignity Health, ABC Entertainment and Constellation Beer and Wine- Worked with Horizon’s Business Insights team in NY office to implement new reporting software on LA client business to provide higher level media insights across the agency- Compiled agency rates and provided budget forecasting for ad serving expenditures- Presented and activated an on-boarding strategy for new sister agency Canvas Worldwide and their $700 million new Hyundai and Kia business- Worked with publishers to troubleshoot and address discrepancies in activation and reporting

Greater Los Angeles Area

- Traffic digital campaigns across various verticals, including auto, QSR, CPG and entertainment- Test different ad serving opportunities and make recommendations across clients- Create and implement third party brand safety, verification and brand study tags- Troubleshoot various issues surrounding third party tags- Consult, implement and report on Google Analytics campaigns- Work with vendors to implement digital ad campaigns

Glendale, Ca

- Consult with advertisers about the design for their direct mail postcard campaign- Organize campaigns to ensure drop dates are met- Make creative recommendations to advertisers to improve their ROI- Coordinate direct mail campaigns between writing, design and printing teams- Plan and deliver direct mail campaigns with great customer service and professionalism

Seattle, Wa

- Monitored and managed mobile ad campaigns across multiple vendors- Executed email campaigns to encourage dormant users to reengage with apps- Communicated with potential clients to promote adoption of location analytics- Worked with computer and inference engineers to improve product and data models- Addressed and delegated customer questions and problems

Greater Seattle Area

- Made strategic recommendations based on market research to improve client business- Participated in the quarterly business review on owned media for Microsoft.com- Coded and deployed advanced conversion tracking for a widget ad for Answer Desk campaign- Communicated with client to report campaign performance- Monitored financial burn rates and Atlas invoices for client campaigns- Planned and programmed digital campaigns using Atlas

Seattle, Wa

- Deployed, optimized and reported on banner ads for Microsoft.com- Built and executed media plans in the ad serving program Atlas- Coordinated with planners to ensure easy transition of campaigns between quarters- Created tracking solutions to track user flow for campaigns- Pulled reports and format data to easily follow trends and generate recommendations

Seattle, Wa

- Collaborated with partner companies to develop a mock SAP for Microsoft's Dynamics CRM- Wrote and presented the mock SAP to Microsoft stakeholders and company professionals- Learned various marketing platforms including comScore, Nielsen and Atlas- Assisted planners in campaign programming needs, reporting and communicating with clients

Greater Seattle Area

- Planned logistics for Starcraft II competition including the venue, agenda and technology- Wrote, edited and presented business plan for potential investors- Collaborated with developers to create a dynamic website focused on community participation- Marketed gaming event to target customers online and offline

Greater Seattle Area

- Wrote blog posts pertaining to health and addiction- Contributed to growing the company's position in search results, including implementing SEO strategies- Researched drug addiction and drug trafficking across different states