Christy Loftus Email & Phone Number

Playa Vista, CA

Greater Los Angeles Area

- Scope, train and mentor a team for digital ad trafficking and marketing technology platform operations across all digital clients- Develop key initiatives for the platforms and technology team including team training and growth plans, platforms-related learning initiatives for internal and client education and automation technology exploration- Increase.

Greater Los Angeles Area

- Manage, train and mentor ad operations team for Intel- Improve trafficking workflow to cut down on activation time by developing best practices and working with other departments to improve process- Write and present global digital operations playbook containing Intel’s preferred ad tech partners, taxonomy, overall digital activation process, timelines.

Greater Los Angeles Area

- Scope, hire, train and manage Horizon’s Los Angeles office creative management team of eight- Create customized activation best practices for eleven different clients across varying verticals to address business objectives and ensure maximum activation efficiency- Identify and improve bottlenecks in campaign activation to ensure clean reporting and.

Greater Los Angeles Area

- Discovered and vetted over a dozen third party data providers for client business- Wrote customized POVs on digital ad viewability and verification solutions for eight different clients- Hired and trained four campaign managers to support a variety of clients including SoCal Honda, Dignity Health, ABC Entertainment and Constellation Beer and Wine- Worked.

Greater Los Angeles Area

- Traffic digital campaigns across various verticals, including auto, QSR, CPG and entertainment- Test different ad serving opportunities and make recommendations across clients- Create and implement third party brand safety, verification and brand study tags- Troubleshoot various issues surrounding third party tags- Consult, implement and report on Google.

Glendale, CA

- Consult with advertisers about the design for their direct mail postcard campaign- Organize campaigns to ensure drop dates are met- Make creative recommendations to advertisers to improve their ROI- Coordinate direct mail campaigns between writing, design and printing teams- Plan and deliver direct mail campaigns with great customer service and.

Seattle, WA

- Monitored and managed mobile ad campaigns across multiple vendors- Executed email campaigns to encourage dormant users to reengage with apps- Communicated with potential clients to promote adoption of location analytics- Worked with computer and inference engineers to improve product and data models- Addressed and delegated customer questions and problems

Greater Seattle Area

- Made strategic recommendations based on market research to improve client business- Participated in the quarterly business review on owned media for Microsoft.com- Coded and deployed advanced conversion tracking for a widget ad for Answer Desk campaign- Communicated with client to report campaign performance- Monitored financial burn rates and Atlas.

Seattle, WA

- Deployed, optimized and reported on banner ads for Microsoft.com- Built and executed media plans in the ad serving program Atlas- Coordinated with planners to ensure easy transition of campaigns between quarters- Created tracking solutions to track user flow for campaigns- Pulled reports and format data to easily follow trends and generate recommendations

Seattle, WA

- Collaborated with partner companies to develop a mock SAP for Microsoft's Dynamics CRM- Wrote and presented the mock SAP to Microsoft stakeholders and company professionals- Learned various marketing platforms including comScore, Nielsen and Atlas- Assisted planners in campaign programming needs, reporting and communicating with clients

Greater Seattle Area

- Planned logistics for Starcraft II competition including the venue, agenda and technology- Wrote, edited and presented business plan for potential investors- Collaborated with developers to create a dynamic website focused on community participation- Marketed gaming event to target customers online and offline

Greater Seattle Area

- Wrote blog posts pertaining to health and addiction- Contributed to growing the company's position in search results, including implementing SEO strategies- Researched drug addiction and drug trafficking across different states