In my role as creative at Vision, I work with a team of creatives to craft ideas, design, and visual direction for many clients and organizations. I extend the design thinking to a variety of platforms from traditional media to online. I work on a broad range of projects including brand and identity design, advertising campaign creation, corporate communications and graphic design, social media campaigns and UX/UI design.- Responsible for translating client objectives to create an initial vision and conceptualize designs that are clear and compelling.- Adapt strategic design thinking to a variety of platforms, including print, websites, and social media.- Branding and identity design- Oversee and art direct photo shoots to ensure the creative vision and brand objectives are met.- Collaborates with team members to brainstorm thoughtful design solutions- Theme creation, branding and identity design- Creative strategy and execution for marketing and awareness campaigns through telling stories across multiple platforms- Clearly and efficiently communicated ideas/design rationales- Creative intuition and ability to enhance understanding through design- Accustomed to working on multiple projects simultaneously with maintaining the quality of each project and ensuring deadlines are met.- Partner with designers, developers, production artists and writers to execute creative.UX/UI EXPERIENCE:- Wireframes, user flows, and mockups creation and execution- Structuring and organizing website content and page architecture - Creating visually compelling user experience designs aligned with client goals- Interaction Design- Responsive web design and accessibilitySOCIAL MEDIA:- Design and development of a cross-channel social media campaign based on Facebook, Instagram, and Google Display Network Ads- Created compelling visuals that had high engagement across multiple social channels- Maintained visual quality and consistency across all social media channels

Freelance work

- Created purposeful design concepts and stylistic directions based on client briefs- Provided art direction for junior designers- Art directed client photo shoots for marketing materials- Performed lead role in the design and production of print materials- Maintain graphic consistency across all deliverables through to final production including print management (printer press checks)- Developed and designed several logos, advertisements, tourism magazines, editorial layouts, billboards, brochures, display banners, promotional materials, event signage, etc.- Maintaining and preparing final art- Collaborated with the creative director, designers and writers to execute creative- Managed multiple, concurrent projects in different stages with maintaining the quality of each project and ensuring deadlines are metClients include: Travel Alberta Regional, Edmonton Tourism, Chefs Hat Inc., University Hospital Foundation, Travel Alberta International, Big Valley Jamboree and Edmonton Economic Development Corporation (EEDC)