Christy Mcdanal Email & Phone Number

United States

Responsible for selling the entire Drury Hotels brand in a business-to-business environment and increasing revenue growth of accounts within an assigned vertical segment (Construction & Transportation). Account portfolio includes a combination of the highest revenue producing and complex accounts (Railroads such as Amtrak, Norfolk Southern, Burlington National Sante Fe, Canadian National, etc.…as well as CLC accounts). Also responsible for developing new business within the assigned vertical segment by saturation of current accounts and industry competitors.• Oversee ALL railroad contracts across the United States within the Drury brand with various transportation entities.• The largest revenue producer in 2022 among the Construction & Transportation vertical team actualizing $4,664,449.• Achieved 104% of individual revenue goal in 2021 with an actualized revenue amount of $2,676,163.• Promoted to National Sales & Corporate Partnerships in 2020 due to outstanding performance during pandemic winning the 2020 Grit Award as well as the 2020 Sales Hustle Award.

Responsible for revenue growth of accounts within an assigned market area (Mobile, Montgomery, Birmingham/Grandview, Birmingham/Lakeshore AL; Jackson & Meridian MS). Account portfolio included corporate and noncorporate business-to-business opportunities. Active in community networking groups such as industry specific organizations, local GBTA, Chamber of Commerce, CVB, etc. Also worked closely with revenue management on pricing strategies for assigned market hotels.• In 2020, exceeded pre-pandemic/2019 new business goal numbers by almost $200k by the end of October. (Goal was $400k, achieved $600k in new business alone for just under $1 million in total revenue).• STR Performance Year End for 2020 / Pandemic Year End Performance of Assigned Marketo Mobile Occ Index 125%, Revpar 116%; Montgomery Occ Index 109%, Revpar 110%; Birmingham/Grandview Occ Index 142%, Revpar 158%; Birmingham/Lakeshore Occ Index 118%, Revpar 123%; Jackson Occ Index 173%, Revpar 167%; Meridian Occ Index 125%, Revpar 115%.• Used tools such as Agency 360, local business journals, economic councils, and other market resources to analyze business trends and make recommendations accordingly.

Mobile, Alabama Area

I was hired to design outside sales, marketing, and operational strategies that will drive revenue and transition the downtown property to an extended stay model. ➊ Operational LeadershipI oversee a $2.1M annual/capital budget and supervise 5 department managers and 21 staff.► We are projected to reach $2.5M by the end of 2018.➋ Performance GrowthI ensured operational excellence and restored profitability for the underperforming asset.► Catapulted year-over-year revenue growth $127K+, adjusting extended stay mix to 60% from 51% in 2017 and 65% YTD.► Raised employee morale, partnering with assistant general manager to celebrate team performance. ~“My recent visit was wonderful - thank you. Friendly, comfortable, clean and just a positive feel in the air. It's a stress relief staying there. My wife was blown away when she came with me a few weeks ago. Never heard her compliment so much.” ~ M. Cowart, Owner➌ Sales Strategies and GoalsMy focus is building hotel occupancy and revenue while increasing operational efficiency.► Grew sellout efficiency from 68% to 80% in 1 year, facilitating training with managers to boost occupancy and revenue per available room (RevPAR).► Ranked #1 in occupancy in February, April, and May 2018 (projecting 85% occupancy for June 2018) and #2 in RevPAR for May 2018 according to STAR reports.► Landed in #1 spot of 11 extended stay hotels in market with 90.01% occupancy YTD.Surpassed goal for extended stay base 65% in under 8 months.~“When Bob and I set these goals – we didn't know you would be taking them so seriously!” ~ M. Cowart, Owner ➍ Brand PresenceI increased hotel exposure throughout the market by active engagement in the community.~“I put everything I had into developing the Candlewood Suites eight years ago. Even though we've had a lot of really great team members pass through the hotel, this is the first time it's doing what it was designed to do. Thank you.” ~ M. Cowart, Owner

Southeast Territory

After 1 year, I was promoted from a sales manager role to design relationship marketing and revenue management strategies across the Longhouse Portfolio driving profits and maximizing budgets as an area sales manager across the Gulf Coast territory. Then soon promoted to direct the entire area sales team across the southeast region, while still personally overseeing the Gulf Coast assets. ➊ Performance GrowthI capitalized on new opportunities to achieve revenue and Revpar goals across various brands.► Expanded portfolio from 2 properties to 11 within a year, and then to 48 properties in 2 years, leveraging cost-effective marketing strategies that would promote brand recognition in key market segments. ► Raised room rates and occupancy, analyzed property management and reservation systems, and also worked with Salesforce to track revenue performance and opportunities.➋ Sales and Operations LeadershipI evaluated hotel performance and updated monthly sales action plans to target underperforming segments, while training operational management teams, and supervising 4 area sales managers residing over 40+ properties.► Enhanced team performance by engaging general managers and sales staff in making sales calls, targeting accounts, and executing annual marketing plans.➌ Staff TrainingI hosted sales training with area sales managers, coordinated sales blitzes in struggling markets, and hosted grand opening events to extend market penetration in targeted areas. I also led weekly conference calls with managers, directors, and VPs.

Tuscaloosa, Alabama

In this role, I partnered with the assistant general manager to attract new clients by delivering uniquely branded marketing campaigns and creating rewarding customer experiences for a franchised hotel in a highly competitive market. ➊ Revenue GrowthMy goal was to reduce costs and generate revenue in growing and changing market.► Grew annual revenue by $1.1M over 5 years by coordinated advertising, public relations, and promotional campaigns.► Yielded $575K+ in annual growth and won 4 franchise/market awards in 2013 through implementation of successful operational and sales strategies.➋ Staff LeadershipI supervised 25 employees while conducting performance reviews to ensure optimal staff collaboration, professionalism, and guest satisfaction.► Strengthened relationships with corporate key decision makers, agency top influencers, and various segment group/meeting contacts to identify outside sales opportunities.► Improved staff productivity, offering monthly safety education and signature/front line service training.➌ Relationship MarketingI consistently remained focused on “big-picture” outcomes to proactively respond to evolving market conditions.► Earned multiple awards for 2013 and 2014 fiscal years, including Be Our Guest, Trip Advisor Certificate of Excellence, President’s Gold, and General Manager of the Year Finalist.► Boosted enrollments to Carlson’s loyalty program, developing industry-specific marketing programs that utilize print and social media to capture a larger market share and better customer retention.► Maintained active involvement in city chamber and tourism boards, while volunteering to serve on special event committees solidifying a positive and active reputation in community.

Tuscaloosa, Alabama

I was recruited to influence operational turnaround, including improving profit and loss management, modifying vendor relations, and creating special touches to resolve guest concerns. ➊ Staff LeadershipI hired and coached 15 employees.➋ Cost ReductionBy effectively managing guest room rates, I slashed operational costs without compromising quality or service. ➌ Relationship MarketingI revamped marketing initiatives and prioritized projects to achieve targeted monthly goals.

Tuscaloosa, Alabama

In this position, I oversaw operations and sales efforts, including revenue generation, key account management, business development, and sales plans execution to maximize profit growth. ➊ Sales and Operational LeadershipI controlled the operating budget. I also planned special events and aided in organizing grand opening sales blitzes for up-and-coming sister properties.► Exceeded projected territory goals, initiating construction on second phase of hotel property and multiplying asset from 80 to 123 guest rooms.➋ Territory Analysis I leveraged forecasting and reporting tools to develop and execute marketing plans that increased territory exposure.► Optimized sales calls and prospective leads, analyzing statistics for competition, top accounts, and market trends. ► Established process efficiency, recording sales activities to track contract status and initiate follow-up procedures.

Bachelor Of Science In Commerce And Business Administration, Marketing

Activities and Societies: Pi Sigma Epsilon

Education record