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I am a seasoned marketing and operations executive acting as an Integrator to make businesses and nonprofits more effective and sustainable. >>>As a change agent and strategic implementer, I partner with leaders and creative thinkers. I help make their businesses more efficient, effective, and profitable. I'm also the glue that brings together leadership teams, organizations, processes, and special projects. I believe that change must be centered in listening to people.I am passionate about serving others, making an impact, and leading change locally and beyond.Some of my expertise includes: Business StrategyEOS ImplementationMarketing Strategy & InsightsStrategic PlanningGoal Setting ProgramsLeadership CoachingBusiness AnalysisScaling OrganizationsBusiness Process & WorkflowDriving ChangeOpen & Direct CommunicationExecutive & Stakeholder DashboardingTalent PhilosophyTalent Turnover ImprovementAnnual & Quarterly PlanningP&L / Budget Ownership Meeting FacilitationTerms & Contract NegotiationLegal & IP Considerations for AIAI GovernanceMargin Optimization C-Level Business Acumen Project Management OversightNetSuite / Asana / Monday.com / AirtableContent & Creator MarketingChief of Staff DutiesAnimal Wellness
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FounderChristy Cole LlcScottsdale, Az, Us -
Clinic Lead & Board MemberNagi Foundation Jan 2016 - PresentThe Nagi Foundation’s mission is to strengthen Native American communities through free animal health services, educational programs, and behavioral health resources. The Nagi Foundation has served over 10,000 people and animals, providing over $15 million in services. I lead community clinics, drive strategic planning, and enable large-scale development. -
FounderChristy Cole Llc Jan 2013 - PresentBusiness and Nonprofit consulting from small businesses and Arizona Nonprofits to Fortune 500. Strategic Planning, Operational Performance, Business Framework (including EOS), Turnover Improvement, Process & Workflow Development, Legal Terms & Contract Negotiation, and Marketing Strategy. -
Executive Director & Board PresidentDesert Harbor Doberman Rescue Of Az Oct 2011 - PresentPhoenix, Arizona, UsAs Executive Director and a CPDT-KA, I provide leadership across 200 volunteers, operations, intakes/adoptions, marketing, fundraising, veterinary services, animal care, community outreach, and more. I also cultivate relationships within the community and across partners such as PACC911, Best Friends Animal Society, PetSmart Charities, and Maricopa and Pima County. By developing DHDR into a purpose driven, professional organization, I more than doubled our capacity, volume of rescues, event reach, and volunteer force. Our digital engagement has grown 7x. Revamping our fundraising strategy to focus on core efforts rather than “spraying and praying,” grew revenue by 150x. I have also worked to develop a series of programs that address pet homelessness before it ever starts - a strategic approach to rescue. -
Chief Operating OfficerAugust United (Now Mckinney) Apr 2021 - Aug 2024Tempe, Arizona, UsAugust United has now been acquired by McKinney (a company within Samsung's Cheil network)! It was a privilege to lead, operate, and grow to profitability one of AdWeek’s fastest growing agencies. At McKinney, I acted as an integrator, focusing on operational performance, leadership, legal, AI governance, and resourcing.I spent my time thinking about driving profitability, improving efficiency, removing barriers, scaling the business, and creating happy teams in today's fast-changing talent environment.To build August United up for Acquisition, I focused on: Performance & Business Model Optimization: In an EOS Integrator role, drove implementation of a new business operating system to enable and accelerate growth. Created process and training across a geographically diverse remote workforce to enable project profitability, employee productivity, resourcing decisions, pricing strategy. Simplified Financial Reporting & Analysis: With responsibility for P&L results, partnered with CFO to automate financial systems. Created simplified executive scorecards and architected strategy around key business reports. Developed bonus, commission, and referral programs.People-Oriented Approach to Scaling: Responded to rapidly evolving market trends and employee needs to create a future-focused talent philosophy bringing together hiring, training, benefits, outsourcing, automation, and service pricing. Enable top line growth while focusing on people first. -
Vice President, Operational PerformanceAudacious Studios Jun 2017 - Apr 2021Tempe, Arizona, UsAt Audacious Studios, I provided leadership across our unique agencies, integrating C-level executives by providing business strategy, operational strategy, and financial strategy consulting akin to a Chief of Staff role. Planning for a new world: Developed a more strategic approach to Annual Planning in response to mid-pandemic economic conditions and leadership efficiency issues. Repeatable Margin Framework: Created a framework for managers within each business to proactively manage employee resourcing and project margin on a weekly basis, improving margins and placing accountability in the hands of the key stakeholders. Simplified Inter-company Operations: Listened to businesses and operations department to establish improved financial reporting, forecasting, process flows, guardrails, and a Mutual Service Pledge. Resulted in stronger employee satisfaction, reduced waste, stronger cash flow.NetSuite Financial Automation: Led the implementation staff, training, and adoption of a company-wide ERP to automate financials. In addition to automating accounting functions, NetSuite brought together Project & Resource Management, campaign budget management, and time entry to auto-populate financials and conduct predictive modeling. Cross-Functional Translator: Bridged the gaps between cross-functional teams, translating business needs to eliminate an “us vs them” mentality. -
Managing DirectorTailwind - An Audacious Studios Company Apr 2014 - Jun 2017Tempe, Az, UsTailwind focused on lead generation, paid media, and analytics & testing. As the founding Managing Director of Tailwind, I was ultimately responsible for business operations and the success of the business. At Tailwind, I: Planned and forecasted around an 8-figure business which grew through superior client satisfaction, employee/partner satisfaction, and financial outcomes. Enabled existing account and new revenue growth. Created pricing strategy and margin frameworks.Planed and optimized profit and loss statements.Ensured product innovation and revenue diversification. Oversaw training program development and strategy. Drove goal setting, coaching, and career development across team and managers. Oversaw SEO, paid search, display, social media, and mobile marketing campaigns as well as creative, content, and web development projects that resulted in Addy Award-winning work. -
Account DirectorSitewire Jul 2013 - Apr 2014Tempe, Arizona, UsAs Account Director it was critical I understood my clients' business and determined what was needed to make their digital strategy and media mix successful. Internally, I also drove client penetration and growth strategies/planning both annually and ongoing. This role allowed for the continued honing of my negotiation, presentation, and team leadership skills. In this role, I also had the opportunity to build a specialty around large brand overhauls and/or mergers, specific to web presence and marketing. -
Account ManagerSitewire Jan 2009 - Jun 2013Tempe, Arizona, UsAfter three years on the creative side of the marketing world, I transitioned to become the agency link for a variety of client relationships. As an Account Manager, I provided campaign direction, oversaw project management, and developed digital strategy. In negotiating with clients and agency staff, I learned to coach and support - aka lead - rather than just manage. I gained a strong background in financial management, projections, and margin management. It was in this role I married my creative passions to my obsession with driving results for my agency and my clients. I grew my clients by 67% YOY (09 to 10) and 27% YOY (10 to 11).At this time, I also became ingrained in the digital media buying, planning and strategy process. -
Content ManagerSitewire Oct 2008 - Jan 2009Tempe, Arizona, UsAs the Sitewire team grew, I gained strong management experience overseeing copywriters and creative execution. I continued to provide editing and content direction, while strategizing around new services. In this role, I also developed deep social media experience. -
CopywriterSitewire May 2007 - Oct 2008Tempe, Arizona, UsCopywriter across client creative and investor relations. -
Brand CoordinatorSitewire May 2006 - May 2007Tempe, Arizona, Us -
Co-ChairSempo Az 2007 - Nov 2013SEMPO AZ was a local chapter of the Search Engine Marketing Professionals Organization. As co-chair of the board, I supported SEMPO AZ's mission to provide its members with networking opportunities, training, and industry best practices.
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Senior Supervisor/ProgrammerInstitute For Social Science Research Oct 2003 - Aug 2006At ASU's Institute for Social Science research, I led interviewers, operated focus groups, programmed web-based studies, and established improved scheduling, training, and hiring procedures.
Christy Cole Skills
Christy Cole Education Details
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W. P. Carey School Of Business – Arizona State UniversityMarketing
Frequently Asked Questions about Christy Cole
What company does Christy Cole work for?
Christy Cole works for Christy Cole Llc
What is Christy Cole's role at the current company?
Christy Cole's current role is Founder.
What is Christy Cole's email address?
Christy Cole's email address is cc****@****ind.com
What is Christy Cole's direct phone number?
Christy Cole's direct phone number is +148073*****
What schools did Christy Cole attend?
Christy Cole attended W. P. Carey School Of Business – Arizona State University.
What are some of Christy Cole's interests?
Christy Cole has interest in Nesting, Photography And Volunteering, Writing, Baseball, Cycling, My Personal Interests Include Reading, Hiking, Animal Welfare, Organizing, Health.
What skills is Christy Cole known for?
Christy Cole has skills like Online Advertising, Digital Strategy, Seo, Ppc, Marketing, Sem, Social Media, Online Marketing, Digital Marketing, Copywriting, Lead Generation, Advertising.
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