Digital Specialist, Arlington Transportation Partners
Arlington, Va, Us
As the Digital Specialist for the Arlington Transportation Partners (ATP) program, Christy works closely with sales and marketing to help build strong business-to-business relationships. She manages multiple databases to run reports, finds leads/prospects, and implements analytical-based outreach efforts. Christy also creates digital and print marketing pieces and is the driving force behind the ATP and the Destination Sales & Marketing Group (DS&MG) website functionalities. Her expertise and contribution to the website’s development, SEO, and analytics has contributed to increase awareness of ATP and its flagship program, Champions.Edits, codes, and creates newsletters, blogs, website pages, and gated landing pages for search engine optimization, integrating keywords into the copy while incorporating and creating brand editorial guidelines.Designs digital assets and edits photos for email newsletters, social media (Instagram, Twitter, Facebook, LinkedIn), and the ATP website (HubSpot, WordPress) on a daily basis. Assists with the creation and organization of direct mailings, promotions, and outside events and meetings promoting transportation benefit programs. Supports sales team with the implementation of TDM programs to over 800 businesses, 300 residential properties, 150 commercial properties, and 41 Arlington County Public Schools, finding prospects through tenant data using CoStar.Creates monthly reports based on data from SugarCRM, HubSpot CRM, and Act! CRM of nearly 3,000 contacts to present to the Metropolitan Washington Council of Governments.