Christy Poon Email & Phone Number

Hong Kong

• Act as the business owner and responsible for the revenue of online marketplace.
• Perform market research and explore new business opportunity
• Manage product life cycle and lead platform development projects include product design, requirement preparation, UAT, go-to-market plan and post-launch enhancement
• Drive marketing initiatives, implement and monitor KPIs in different channels (eDM, SEM, SEO, display, social media)
• Analysis user data, formulate marketing and CRM program for new user recruitment, usage similation, retention and reactivation
• Work with finance on budgetting, forecasting and develop pricing strategies

Hong Kong

Hong Kong

Hong Kong

• Perform market research and search for business opportunities
• Draft functional specification and select suitable vendor
• Liaise with internal and external parties and manage product development project
• Arrange with Sales and Operation teams on order logistic flow
• Analysis user data and manage post-launch enhancement

Hong Kong

• Manage website revamp project
• Perform market research and study user behavior
• Draft functional specification based on business requirements

Hong Kong

• Act as a product owner and responsible for revenue of online paid services
• Plan and draft functional requirements of website enhancement project
• Liaise with internal and external parties and manage project schedule
• Analysis statistics and plan marketing campaign

Education record

Master, Marketing Management