Christy Poon Email & Phone Number

Hong Kong

• Act as the business owner and responsible for the revenue of online marketplace. • Perform market research and explore new business opportunity• Manage product life cycle and lead platform development projects include product design, requirement preparation, UAT, go-to-market plan and post-launch enhancement• Drive marketing initiatives, implement and monitor KPIs in different channels (eDM, SEM, SEO, display, social media)• Analysis user data, formulate marketing and CRM program for new user recruitment, usage similation, retention and reactivation• Work with finance on budgetting, forecasting and develop pricing strategies • Coordinate with customer care, engineers and payment gateway provider on user enquiry, issue handling and continuous workflow improvement

Hong Kong

Hong Kong

Hong Kong

• Perform market research and search for business opportunities• Draft functional specification and select suitable vendor• Liaise with internal and external parties and manage product development project• Arrange with Sales and Operation teams on order logistic flow• Analysis user data and manage post-launch enhancement

Hong Kong

• Manage website revamp project• Perform market research and study user behavior• Draft functional specification based on business requirements

Hong Kong

• Act as a product owner and responsible for revenue of online paid services• Plan and draft functional requirements of website enhancement project• Liaise with internal and external parties and manage project schedule • Analysis statistics and plan marketing campaign

Education record

Master, Marketing Management