Christiana Reardon work email
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With 20 years of experience across loyalty, brand, CSR, and digital strategy, I bring a comprehensive skill set that enables me to make thoughtful, strategic, and impactful decisions for the organizations I work with. My career includes managing a loyalty program for a leading Canadian brand, founding and operating my own retail business, consulting as a social media advisor for one of the world’s top social media companies, and contributing to the growth of one of Canada’s first broadband start-ups.As a marketing graduate, I have continuously leveraged my educational foundation alongside my business and technology experience to adapt and excel in these dynamic industries.Saint John, New Brunswick is not only where I live but also a community I deeply value. Having lived, worked, and volunteered here most of my life, I’m committed to supporting local growth and development through board and committee work. This commitment reflects my dedication to creating positive, lasting impacts both professionally and within my community.Specialties: Strategic and Creative Thinking, Relationship Building, Social Media Consulting, Project Planning, Public Speaking, and Sales & Marketing.
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Senior Brand Manager - Leading Digital & Social, Corporate Branding And Csr ProgramsKent Building Supplies Jan 2023 - Nov 2024Saint John, New Brunswick, Ca -
Senior Marketing Manager - Managing Brand, Csr & Digital StrategyKent Building Supplies Mar 2022 - Jan 2023Saint John, New Brunswick, Ca
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Brand And Communications - LeadIrving Oil Sep 2020 - Nov 2021Saint John, New Brunswick, CaMy portfolio would include our energy customers (B2B and B2C) throughout Atlantic Canada, New England and Ireland. I work cross functionally with multiple business lines and stakeholders within Irving Oil and Top Oil to develop customer centric campaigns, create content, manage marketing programs and lead projects from inceptions to execution. -
Digital Experience - Content StrategistIrving Oil Dec 2017 - Sep 2020Saint John, New Brunswick, CaAs part of the Digital Experience team, I was responsible developing our social media strategy for Irving Oil. Organic content was my focus. I did this by sharing the Irving Oil story through storytelling on our various external and internal channels. I also managed engagement and content strategy through our partnering agencies. During this time, I was also part of the team developing the new company website. I would work with key stakeholders to hear their story and gather content for the various channels.
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Marketing And Communications - Retention / Loyalty MarketingIrving Oil Mar 2014 - Dec 2017Saint John, New Brunswick, CaFrom 2014 through 2016, my responsibilities included developing, working on and or implementing any marketing program or campaign targeted to our energy customers, both acquisition and retention; as well as all our commercial (B2B) marketing campaigns. Starting in 2016, the customer experience and retention side out the Irving Energy business became my focus; building out loyalty & marketing campaigns that would target our existing customer base, which includes customer retention, loyalty, customer experience programs, digital campaigns and safety marketing initiatives.
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Senior Manager, Loyalty And RewardsCaa Atlantic Jan 2013 - Mar 2014Saint John, New Brunswick, CaAs Senior Manager of Loyalty and Rewards, I was responsible to maintain and grow the CAA Rewards program which included managing over 200 partners, the CAA Dollars program and the CAA Bridgewater Bank MasterCard portfolio. I managed partner relationships at a regional and national level, building strategies to better our membership experience. I also managed a marketing team that was responsible for the coordination of partner events for our Atlantic membership base and create positive member experience. -
Customer Experience ManagerDiamax Information Systems Sep 2012 - 2013Tysons Corner, Virginia, UsBased in Washington DC, I was a member of the Diamax's leadership team on a project to bring their current CMS platform,Milieu, to the Canadian market. I traveled to Washington, DC to help build the Canadian market strategy, where I worked directly with the founder. As Client Experience Manager, I was responsible for strengthening the Miliu customer expereince and maximizing account growth. I also helped ensure the overall success of the Diamax product suite and contributed to corporate strategy, employee development, culture, partner relations, and general management.I was also responsible for project managing an IT team from a client experience and marketing perspective, based on the knowledge that we gained during time spent in Washington, DC. -
Social Media Marketing - Account StrategistSalesforce Radian6 Feb 2011 - Sep 2012San Francisco, California, UsAt Radian6, now SalesForce Marketing Cloud, I worked with clients to build strategies to implement a successful social media program using the Radian6 platform. From a business development perspective, I was to assist in the growth of our clients to help them grow within our platform and maximize the products that Radian6 offered. I would assist in the discovery of different use cases and means of gathering data that they otherwise they would never have had access to. I consulted with clients, PR &; brand managers, marketers, and executive teams to develop a strategy that aligns with the different departments’ direction or vision. -
Producer - Project ManagerHemmings House Pictures Ltd. 2009 - 2011Saint John, New Brunswick, CaHemmings House Pictures (HHP) is an award-winning film and photography production house with office locations in Saint John New Brunswick and Halifax, Nova Scotia, Canada. HHP specializes in a wide range of film services from shooting television series and documentaries to concert tours and corporate ads. As project manager (producer) I was responsible for planning, organizing, delegating and implementing an outline for commercials, corporate videos, and short films. I often had to use effective communication skills to uncover objections or concerns and enforce project standards. It was my responsibility to create and execute project implementation schedules and to revise as appropriate to meet changing needs and requirements while maintaining budget and timelines. As the project manager on set, I had to Identify resources needed, assign and delegated responsibilities. I also managed day-to-day operational aspects of a project and scope while adhering to deadlines. -
Business Development ManagerRed Ball Internet 2008 - 2010Moncton, New Brunswick, CaAs Business Development manager, I worked with clients throughout New Brunswick to develop custom products that would work on the worlds more advanced broadband system, iBurst. Red Ball Internet has evolved and now is currently focused on helping clients reduce costs, create new revenues and improve customer service through turnkey advanced GPS tracking and onboard connectivity products. All delivered on a local high-speed 3G or 4G network. -
Territory Sales Manger For New Brunswick And Pei.Unps - First Data 2005 - 2008First Data powers the global economy by making it easy, fast and secure for people and businesses to buy goods and services using virtually any form of electronic payment.As Territory Manger, I was responsible for the strategic growth of First Data's market share in New Brunswick and Prince Edward Island. As well as for maintaining a strong relationship with corporate partners and other affiliated financial institutions. One of my clients, Red Ball Internet, recruited her from First Data to help grow this new organization and work with their clients and municipal partners in 2008.
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Founder, Owner & Contributing DesignerChristiana Lee Maternity 2005 - 2007Christiana Lee was woman's clothing store specializing in maternity and post pregnancy clothing and accessories. I was the owner and founder of this line and store. I created the brand, contributed to the design and marketed online and followed up by opening a physical location in Saint John, New Brunswick. Also, I help design the private label, Christiana Lee, for the boutique and on-line.
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Business Development ManagerXerox Canada 2002 - 2005Norwalk, Connecticut, UsProvincial Sales and Account Management
Christiana Reardon Skills
Christiana Reardon Education Details
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Saint John New Brunswick - Business AdministrationMarketing & Promotion -
.Business - Marketing
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.Marketing & Promotion
Frequently Asked Questions about Christiana Reardon
What is Christiana Reardon's role at the current company?
Christiana Reardon's current role is BRAND | CSR | DIGITAL | MARKETER | LEADER.
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What schools did Christiana Reardon attend?
Christiana Reardon attended Saint John New Brunswick - Business Administration, ., ..
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Christiana Reardon has interest in Children, Economic Empowerment, Politics, Education, Science And Technology, Arts And Culture, Health.
What skills is Christiana Reardon known for?
Christiana Reardon has skills like Social Media Marketing, Salesforce.com, Social Media, Account Management, Entrepreneurship, Social Media Measurement, Lead Generation, Strategic Planning, New Business Development, Digital Marketing, Direct Sales, Social Networking.
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