Develop marketing, sales and branding strategies to promote global B2B business. Work with owner on defining short and long-term business vision. Create cost efficient, streamlined operations by implementing technology solutions. Integral part of growth for CFS - company has realized 115% growth since tenure began.

Partnered with CEO in vision and long-term strategy creation for B2C company, with responsibility for daily oversight of Sales, Marketing, Purchasing, HR and Warehouse teams. Developed and executed new business plan including competitive pricing analysis and adjustment, updated Sales compensation structure and territories, responsible for new product development and sourcing, vendor relations and just-in-time cost center management. Increased revenue 18% while increasing profits 600%.

Combining data analysis, marketing strategies and consumer behavior insights to increase revenues and profitability for clients. Examine processes and systems, creating execution and adoption plans. Increasing client product sales through strategic marketing plan creation and execution, including extensive Social Media development, brand management, and digital content creation. Evaluation and modification of sales team structure, distribution and compensation. Creation and implementation of interview and hiring strategies.

Partnered with Private Equity group to develop and implement business purchase and transition plan, implementing a shared future vision and delivering 90% recoup of initial investment and 95% of earn-out to previous owners within 12 months of purchase while exceeding company fiscal goals.Facilitated all daily operations of 124,000 sq ft custom OEM steel fabrication facility, including hiring and management of sales, production, and finance teams. Responsible for corporate strategy, annual budget, sole P & L accountability, financial analysis and macroeconomic forecasting, product design and innovation, market penetration, management of complex client logistics and high profile contract negotiation.

Directed Strategy, Sales, and Marketing Team hiring, management, and operations for multimillion-dollar OEM company, including competitive analysis, strategic pricing, marketing material creation, metrics, training and coaching. Implemented new business model and Salesforce CRM software and quoting system increasing booked orders 50% and gross profit margins 13%.

Directed all Marketing efforts, creating compelling, strategic and unique marketing plans, and content. Oversaw outside advertising agency in creating both traditional and digital campaigns.