Provide operational solutions including strategic planning, process improvement, brand development, marketing communications and financial managementInitiatives include: OPERATIONAL -Analysis of internal systems and integration of new technologies including case management, human resources, billing and timekeeping, risk management and client relationship management MARKETING - Create and launch brand, website content and design, implementation of email and direct mail campaigns, development and maintenance of social media presenceFINANCIAL - Oversee firm finances and investments in employee benefits

Responsible for coordinating and facilitating analytics used in the development of short and long-term marketing strategies to drive revenue, measure marketing campaign effectiveness, forecast sales and to understand customer behavior. Accountable for establishing and implementing comprehensive business plans to include financial analysis, marketing initiatives, scoping initiatives, product improvements, pricing simplification, tracking and analytics. Initiatives include:-Led “Communications First” initiative that resulted in improved company-wide communication from top to bottom-Coordinated, co-authored and distributed weekly company-wide sales communication-Led competitive initiative that identified competitive strategy initiatives and provided sales and client education -Identified internal competitive weaknesses and initiated solutions to better utilize competitive information, ultimately improving sales

Responsible for the state-wide strategic vision and direction of sales and marketing. Accountable for developing and executing marketing plans to grow new business, maintain current client base and improve overall sales moral.Initiatives:-Co-authored company-wide client presentation, sales training and all sales visuals used during client meetings-Executed direct mail campaigns from start to finish - writing copy, determining recipient base, determining sales incentives, providing marketing and sales training, and tracking internal and external results -Authored and published internal company newsletter-Improved company practices, saving $2M annually-Created and distributed weekly recognition blog to promote top sales consultants-Developed and trained Regional Marketing Managers on global initiatives

Responsible for the overall strategic vision and direction of a multi-million dollar sales division. Accountable for developing go-to-market business plans, including all products, pricing plans, advertising campaigns and distribution. Also responsible for training sales managers and sales consultants on all marketing initiatives.Initiatives:-Developed local strategic marketing plans for the Chicago marketplace resulting in a year over year increase of $2.4M in annual net revenue -Developed and executed new pricing program and customer appreciation plan that ultimately contributed to net gain growth-Executed and tracked performance of new online products that contributed to customer retention and new business development

Responsible for consulting over 150 businesses in the creation, development and management of their advertising program. Generated new business in the excess of $200,000 and maintained current clients worth over $600,000. Provided training and support for new account representatives through company mentoring program.

Responsible for recruiting, interviewing and selecting college students for summer direct sales program. Learned and shared principles of salesmanship and success. Trained, motivated and supervised top team of eight sales people that produced over $144,000 in retail sales in 11 weeks. Earned over $51,000 in personal retail sales over 12-week period. Operated personal business as an independent contractor while maintaining a rigorous 80+ hour work week.

Responsible for coordinating, scheduling and supervising campus-wide athletic leagues and programs. Created and implemented marketing campaigns for RecSports department and worked with outside sponsors to coordinate fundraisers and product promotions.