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Fortune 500 Global Marketing and Communications Executive driving profitable revenue growth, strategic communications, and brand engagement for organizations exceeding $7 Billion annual revenue.Dynamic Business Strategy: Proven performance driving growth, innovation and brand engagement through complex, matrixed organizations that exceeded financial targets and delivered consistent 15%+ y/y growth in emerging markets. Oversaw strategic brand strategies enabling 30% y/y growth in a historically flat market by leveraging integrated marketing and communications expertise.Strategic Brand Development: Recognized for developing B2B and B2C, multifaceted product and brand visions for global regions across North America, South/Central America, Europe and Asia. Drove increases in brand sentiment scores by 9% consistently outpacing industry peers by as much as 30%. Successfully designed and implemented Marketing and Communication Shared Services (Agency Model) to increase brand impact and scale operations.Global Marketing Operations: 20+ years experience driving operational continuous improvement leading to as much as 345% increase in productivity over one 24 month period. Recognized for designing and building award winning teams who consistently delivered 10+% y/y growth. Demonstrated expertise in aligning leadership around strategic, integrated marketing and communications roadmaps. Aligned for-profit marketing spend to social and community objectives where applicable to ensure maximum, positive economic impact.Corporate Foundation Management: Responsible for overseeing foundation by-laws, governance, partnerships, impact measurement, and collaboration for a multi-million foundation, ensuring alignment with local community objectives and maximizing resources to drive meaningful social change. Leveraged an employee-led foundation board to promote professional development opportunities, leading to enhanced employee retention and promotion. Oversaw recruitment and fundraising campaigns through individual contributors, customers and corporate partnerships to leverage broader community engagement.Sustainability Strategy: Collaborated with corporate, educational, public, and private sectors to identify regional sustainability needs encompassing climate action, health and wellness initiatives, ethical business practices, and community health initiatives. Facilitated partnerships across technology and manufacturing sectors to enhance the organization's health and community well-being through alignment of desired business and community outcomes.
Milliken & Company
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Vice President, Global Marketing Strategy And OperationsMilliken & Company Nov 2023 - PresentSpartanburg, South Carolina, Us -
Vice President, Global Marketing And CommunicationsSonoco Jan 2022 - Sep 2023Hartsville, Sc, UsDirectly responsible for developing a world class Marketing vision and strategy which supported profitable revenue growth in excess of $2 Billion in sales. Designed, developed and directly managed the Global Marketing and Communications team delivering 110% increase in brand engagement. Drove innovation and recognition through strategic communications resulting in Sonoco being listed as a Fortune’s World’s Most Admired Companies for 2021 as well as being recognized in Barron’s 100 Most Sustainable Companies for 3 consecutive years. Implemented best practice key performance indicators and market analytics to enable data based decision making. Increased team productivity by 345% while decreasing SG&A by 23% to maximize program execution. Oversaw successful digital transformation initiative to integrate 32 disparate digital properties and implement best practice risk mitigation and data privacy compliance policies. Led brand, marketing and communications initiatives including goal setting, performance measurement, and team skill development to drive improved brand experience across. Created and implemented marketing and communications plans in alignment with business unit objectives including defining key messaging and positioning statements, determining allocation of resources based on market opportunity, and setting measurable objectives. Responsible for oversight of public relations, media relations, crisis management, internal communications, community services, and social/digital media across all audiences served. Led with an enterprise mindset, succeeding in enhancing the company’s brand reputation across key markets.Oversaw internal communication strategy to drive 40% increase in global associate engagement over 12 months, creating regional alignment to amplify positive associate culture and drive an 83% satisfaction rate for internal communications among 23,000 global associates. -
Global Marketing And Communications StrategySonoco Jan 2021 - Jan 2022Hartsville, Sc, UsResponsible for developing and leading the global marketing and communications team to enable world-class customer and employee experience. Working collaboratively with cross-functional and cross-regional leadership to leverage best practices across the enterprise, driving desired business outcomes and amplifying Sonoco's outstanding culture. -
Global Employee Experience StrategySonoco Nov 2019 - Jan 2021Hartsville, Sc, UsDrove strategy and development of Global Employee Experience aligning key employee journey milestones from candidate to retirement. Directly Responsible for Global Employee Experience Team overseeing the development and implementation and promotion of programs to impact overall engagement and productivity across the employee lifecycle. Strategic focus on increasing employee retention, improving employee satisfaction, and supporting ESG goal achievement for human capital management. -
Executive Vice President Worldwide MarketingScansource Sep 2013 - Sep 2019Greenville, Sc, UsResponsible for leading 150+ marketing professionals and $25 Million+ annual marketing spend for 7 North America and 5 International business units achieving annual financial targets at 10% + growth rates outpacing industry standards. Successfully integrated 12 regional marketing teams to create one omni-channel experience enabling scalability, increasing team productivity by 200%, lowering SG&A by 12% and improving brand sentiment by 10%. Developed and managed 125+ strategic, third-party business partnerships to optimize performance, drive customer satisfaction, improve profitability, and deliver value-added solutions in collaboration with the Senior Executive team. Established companies first corporate sustainability and social responsibility initiative including workforce development and human capital management resulting in 160% increase in brand engagement. Achieved consensus and maintained alignment with Executive leadership and Board of Directors for multi-faceted, fully integrated communications and marketing plans targeting B2B and B2C stakeholders. Successfully integrated disparate marketing teams following 7 unique company acquisitions. -
Director Of Strategic MarketingScansource Mar 2005 - Aug 2013Greenville, Sc, UsResponsible for the development and execution of Strategic Marketing Plans designed to grow regional business across multiple routes to market. Oversee research initiatives to better understand channel landscapes and customer/vendor satisfaction.Directly managed 25+ cross-functional marketing professionals (average tenure 7 years) and delivered marketing initiatives to secure $15 million in cooperative marketing funds annually through 50+ product merchandising representatives enabling growth rates that exceeded corporate financial targets.Successfully implemented a new corporate brand transition strategy, replacing a 19 year established brand and uniting 5 independent businesses under one brand resulting in 10%+ y/y growth.Developed strategic partnership with external marketing suppliers including the negotiation of pricing, processes, and procedures to maximize effectiveness of annual spend and deliver 400+ annual trade events. Successfully deployed global implementation of new digital properties including CMS, Marketing Automation, and social platforms across 5 North American Business Units. -
Director Of Marketing And Public RelationsThe Capital Corporation Jul 2004 - Mar 2005Greenville, S.C., UsWorked closely with Independent Merger and Acquisition Specialists to develop custom marketing campaigns based on their vertical market expertise.Developed lead generation programs and Marketing Communications strategies with a solid ROI for services with a high degree of confidentiality and sensitivity.Executed effective 1:1 marketing campaigns to generate a high degree of trust. Integrated key testimonial and referral campaigns to drive relationship development and future business opportunities.Worked closely with CEO to coordinate Public Relations Objectives, and Media Relationships. Managed Research Initiatives and conducted Database Clean-up and Statistical Analysis. -
Director Of Sales And Marketing, NationalElectric City Printing Mar 2000 - Jun 2004Promoted to Director of Sales and Marketing after 2 years.Oversaw Sales and Marketing Plans for 4 major divisions. Responsible for the support of the sales and marketing team including 2 internal and 11 external sales representatives and 5 customer service representatives.Worked as a member of Senior Management Group to develop corporate plans including the implementation of turn-a-round and stabilization programs. Created conditions for 6% sales growth annually. (Industry Standard at the time: 3.5%)Created and Maintained all corporate promotional materials and communications including news releases, press kits, and trade show materials.Implemented base-line forecasting program, lead generation tracking, and annual customer surveys.Implemented leadership team training program to support employee empowerment. Developed companies first formalized recruiting program involving Graphics Arts Universities throughout the Southeast to support hiring needs and develop formalized Education Initiative. -
Sales And Marketing CoordinatorCopac Inc Aug 1997 - Feb 2000UsCreated Conditions for acquiring and maintaining yearly annual sales of $20 million (net profit 9%). Worked with Executive team to develop corporate and departmental plans for 1-3 years.Assisted in the development of the first Integrated Marketing Plan identifying target markets, product lines,and geographic areas of focus. Established and integrated new corporate identity. Created and Maintained all collateral and presenation materials, research library, and sample portfolios.Installed and trained seven national and one inter-national office on a contact, lead generation, and opportunity tracking database system. Oversaw lead tracking, monitoring, and sales reports for both Northern and Southern Sales Divisions.Managed Events for up to 150 participants. Organized quarterly sales and marketing training seminars for 15+ participants. Initiated employee appreciation programs to maintain morale and high productivity.
Christy Thompson Skills
Christy Thompson Education Details
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Clemson UniversityEnglish -
Clemson UniversityPsychology -
Professional & Executive Development - Harvard Division Of Continuing EducationExcellence In Leadership Certificate -
Furman UniversityCorporate Sustainability -
University Of Virginia Darden School Of BusinessMilliken - Lead Organizations Program
Frequently Asked Questions about Christy Thompson
What company does Christy Thompson work for?
Christy Thompson works for Milliken & Company
What is Christy Thompson's role at the current company?
Christy Thompson's current role is Fortune 500 Global Business Executive driving profitable revenue growth, business transformation, and brand engagement..
What is Christy Thompson's email address?
Christy Thompson's email address is ch****@****ail.com
What is Christy Thompson's direct phone number?
Christy Thompson's direct phone number is +186428*****
What schools did Christy Thompson attend?
Christy Thompson attended Clemson University, Clemson University, Professional & Executive Development - Harvard Division Of Continuing Education, Furman University, University Of Virginia Darden School Of Business.
What are some of Christy Thompson's interests?
Christy Thompson has interest in Children, Economic Empowerment.
What skills is Christy Thompson known for?
Christy Thompson has skills like Marketing Strategy, Integrated Marketing, Marketing, Marketing Communications, B2b, Online Marketing, Strategy, Product Marketing, New Business Development, Social Media Marketing, Management, Business Development.
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