Head: Corporate Communications & Pr
Johannesburg Area, South Africa
JSE listed Allied Electronics Corporation Limited (Altron) is invested in telecommunications, and information technology. The Altron group employs more than 8,000 employees globally.During my last eighteen months at Altron, the group went through a substantial restructuring and realignment. This included the transition from a family managed business to an independent management structure; the appointment of a new Group Chief Executive; a new and streamlined group executive committee;… Show more JSE listed Allied Electronics Corporation Limited (Altron) is invested in telecommunications, and information technology. The Altron group employs more than 8,000 employees globally.During my last eighteen months at Altron, the group went through a substantial restructuring and realignment. This included the transition from a family managed business to an independent management structure; the appointment of a new Group Chief Executive; a new and streamlined group executive committee; leadership changes at operational level; and the sale of non-core assets, with the consequent staff reductions. As can be expected, these changes had an impact both internally and externally with the associated reputational risks in terms of business continuity. During this time of transition I implemented an integrated communications strategy to effectively communicate with all stakeholders, internally and externally, to ensure understanding, support and buy-in for these changes. The implementation of this strategy resulted in employees positively embracing these changes, while externally, key stakeholders, including the financial, business and technology media, responded well to the consistent messaging we shared with the market, with a substantial uptick in positive media mentions and coverage. Show less