Christopher Ayala Email & Phone Number

Saint Paul, Mn, Us

Saint Paul, Mn, Us

Boston, Massachusetts, Us

Autonomously generates analytic insights on complex or ambiguously defined projects.Identifies project opportunities and collaborates with the manager to plan the research roadmap for the quarter. Oversees full projects according to the defined research roadmap.Creates comprehensive research plans and develops interview/test guides for all projects, including those with complex or ambiguously defined objectives.Independently coordinates recruitment efforts and develops quantitative sample recruitment plans.Leads increasingly complex studies, utilizing various methodologies, especially for Product Researchers.Designs and implements a mixed methods approach to extract actionable insights.Leads survey studies and demonstrates proficiency in advanced techniques such as max diff and TURF analysis.Effectively synthesizes qualitative and quantitative data into powerful insights.Consistently incorporates relevant data from analytics, industry reports, and internal sources to enhance the overall understanding.Produces high-quality reports that offer clear, actionable recommendations, with meticulous attention to detail.Delivers findings with a clear structure and a compelling "so what" perspective consistently.Utilizes engaging storytelling techniques to effectively communicate insights.Cultivates strong relationships with senior stakeholders within the defined domain.Assumes responsibility for a substantial business area, such as a product vertical.Regarded as a thought partner by peers within the business area.Provides strategic recommendations to influence stakeholders and product roadmaps.Sets reasonable timelines, provides updates, and ensures commitment follow-through. Capable of workload prioritization with manager support.Actively engages stakeholders throughout the research process and ensures post-delivery implementation follow-through.Identifies and acts upon opportunities for improvement within the defined business area.

Boston, Massachusetts, Us

Mixed-methods user researcher tasked with creating and compiling user-centric insights and information. Ensure consistent contact with teams across the organization to enable the DraftKings product and design teams to create engaging user experiences that are evidence-driven. Plan and conduct impactful user research to better understand our customers’ needs, behaviors, and goals, while informing product and business decisionsFocus on cutting edge experiences for our usersBe a trusted cross-functional partner to design, product, and engineering teams, executing actionable and timely research based on business needs and growth/innovation initiativesPartner with product analytics to present cohesive qualitative and quantitative research insights and recommendations to stakeholdersSynthesize research results, make key recommendations, perform market analysis, and gather strategic intelligence to provide insights regarding the market, trends, pain points, and our customers needs.Stay current with research techniques and tools in the field of User Experience in order to direct approaches for research projects and ensure the most effective and efficient methods are used

Minneapolis, Mn, Us

Conduct and deliver user experience (UX) design research work that meets or exceeds the stated business goals and which is clearly and objectively measured and reported to prove our return on design investment. Lead and craft UX research to ensure excellence in research, facilitation, artifacts, presentation skills, and distilling actionable insights for partners. Partner effectively with other UX disciplines, business line clients, product and channel management, marketing, analytics, delivery PMO, Information Technology and other teams to strengthen relationships and understand the business while delivering solid research. Derive measurable objectives against which UX research work will be evaluated for success.Member of a studio-based working group to plan a unified approach to Agile process and how we want that to look in our backlog tool.Alongside two other researchers, curate and compile a list of conferences and educational trainings, create a funding model for educational opportunities, and pitch the model to leaders and upper management, as a part of a broader UXR Education and Training Committee initiative.

Minneapolis, Mn, Us

St Paul, Us

Serve as primary contact between team and stakeholder. Revamp the navigational and content structure of an NHL multi-purpose arena using research methods, including, competitive analysis, card sorting, information architecture testing, A/B testing, contextual inquiries, and usability tests.

Ushered content inventory efforts, analytics synthesis, logistic operations, usability test protocol, and brand guideline development. Aide in developing high-fidelity prototypes, brand guideline documentation, and implementation.

Developing ontologies, taxonomies, and other information models to define data and content requirements, such information architecture and content categorizations.Translating content and mental models in order to map features and information to the needs of the product solution.Lead primary user research activities including participant selection/recruitment, and analysis of findingsTurn research results into actionable work items that will have product impactSynthesize and communicate findings via deliverables such as findings reports and presentations, personas, scenarios, user journeys, user flows, use cases, and user stories

Saint Paul, Minnesota, Us

Oversee day-to-day deployment of Xcel Energy Center, Saint Paul RiverCentre, and Roy Wilkins Auditorium communication across a range of social media platforms. Monitoring and engaging in online conversations, tracking engagement and appealing to fans/guests/clients with unique content and experiences.Create social media action plans that drive prospect and customer engagement.Manage the timely execution of social media campaigns, as well as monitoring and interpreting analytics in support of integrated marketing initiatives and sending social media recaps to clients.Create digital marketing collateral utilizing skills in graphic design, HTML editing, CSS coding and photography. The ability to translate business objectives into creative art production and supporting copy is critical.Actively participate in strategy, planning and execution of promotional efforts and marketing related to upcoming events at each facility.Serve as interim Minnesota Wild Social and Digital Specialist as neededProduce and distribute media releases, press kits and other PR materials pertinent to successfully publicizing events at each of the facilities.Assist in the pitching of story ideas to business, trade, sports and/or entertainment media related to events or news regarding each facility to increase media coverage locally, nationally and internationally.Support and champion Minnesota Wild initiatives, campaigns, strategy, planning and execution of promotional efforts to create a Greater State of Hockey.Establish and maintain relationships with local media by providing outstanding service; promote organizational themes and messages in a positive fashion and act as media relations representative at major events hosted at SPAC facilities and around the community.Help facilitate the needs of onsite media during events.Independently manage assigned tasks, projects, assorted administrative duties and other duties as assigned.

New York, New York, Us

The eyes and ears of the National Hockey League - based in the Twin Cities. Responsible for capturing creative, memorable and exciting content in the form of video footage and photos during each game on behalf of the home and away teams and NHL digital properties.2019-2020 season.

Bloomington, Minnesota, Us

Manage, monitor, respond and engage on social media channels and MOA text messaging platformAssist with MOA and Nick Universe content creation including copywriting, editing, storyboarding, and photographyCreate, update, and manage content strategy tasks and calendarsUtilize Mall technology and Mall devices to communicate with guests online and in personMonitor pop culture, competitor, influencer, industry and media trends that impact Mall of AmericaTrack customer engagement sentiment and opportunities for social care improvementCarry out community management activities: respond to customer questions, concerns and feedback, remove comments and spam that violate our community page guidelines, report conversations and feedback to appropriate Mall departmentsAssist with compiling social monitoring reportsComplete MOA social media engagement best practices and platform training; stay up-to-date with platform improvementsIdentify new training and growth opportunitiesRecognize and flag social influencers, bloggers and notable service interactionsReflect MOA voice and tone in all communications

Golden Valley, Mn, Us

Worked along side with marketing representatives and professionals to bring knowledge of a professional soccer club to new and existing fansProvided support for marketing events and exhibitions as requiredUpdated and maintained the marketing department's documentation and databasesDistributed promotional materials and literature, expanding marketing channels and increase fan activation

Blaine, Mn, Us

Assisted with content creation, more specifically projects and events that require photo experience to properly promote, capture, and marketDeveloped daily photo galleries for largest tournament of the summer Maintained social media presenceCollaborated with other departments and organizations to request, develop, administer, and assist with managing digital marketing content assetsProvided support for digital series marketing campaigns and initiativesDirected online traffic to website and social media sites

St. Paul, Minnesota, Us

Creatively documented and captured events around the universityEdited and processed imagesActive participant in marketing and advertising committee strategy to increase publication awareness and reachCollaborated with editors to meet weekly deadlines

Master Of Science - Ms, Software Development

Master Of Science - Ms, Human Computer Interaction

Bachelor’S Degree, Sociology

Associate’S Degree, Liberal Arts And Sciences, General Studies And Humanities