Associate Director, Strategic Mobile Publishers
Millennial Media
• Operationalized partner products and strategies for post-Nexage merger• Led development and execution of strategic partnerships (data, monetization, advertising, sponsorships) with top app developers and publishers on the West Coast and Latin America.• Created and managed GTM strategies for target partners, including EA, FoxNews, Demand Media, Pandora, Disney, Stitcher, Weatherbug, and PicsArt.• Managed and consulted 40+ premium publishers on monetizing and growth strategies• Presented information on industry trends and digital strategy at multiple mobile conferences, including iDev360, 360intersect, LA Dev Week, Andevcon, Android BBQ, and Detroit Mobile Monday.• Synthesized data, campaign metrics, performance analytics, and market feedback for business reports, c-level meetings, and account management recaps to evaluate any concerns, trends, or opportunities.• Led multi-million-dollar outsourced campaign opportunities for the Global Monetization Solutions team and communicated cross-functionally with operations and sales teams to ensure complete delivery of campaigns