Chris Von Der Linden Email and Phone Number
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I have been a strategic & consultative partner for my clients for decades. The role I most enjoy with clients is being a problem solver. I have focused on sales, marketing, strategy, consumer/shopper, retail, promotion, pricing and operations. I approach these problems from a very analytical perspective. This perspective has allowed me to become a leader of teams of people with similar skills and motivations. I have built and led teams of SMEs in CPG that use data, analytics and insights to solve large problems that clients face. My own passion and experience is helping clients use many types of data to understand and predict consumer behavior. I have also been focused on business development by helping clients formulate high-growth strategies and actions. I have thrived in a startup, small and large organizations as a leader who focuses on revenue and profit maximization. I have worked directly with some of the biggest manufacturers and brands in the world on how best to grow using research, data and marketing analytics to optimize their performance. I have helped these large CPG clients: Anheuser Busch/InBev, Nestle, KraftHeinz Co., General Mills, ConAgra, Molson/Coors, Energizer, 3M, E&J Gallo, Clorox, Reckitt Benckiser, Hewlett Packard, Hormel, Tyson, Danone, Constellation Brands and many others.
X-Golf Glen Carbon
View- Website:
- xgolfglencarbon.com
- Employees:
- 4
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X-Golf Glen CarbonSt. Louis, Mo, Us
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Strategic AdvisorSeoul Juice Jan 2023 - PresentSeoul Juice is an early stage CPG beverage growth company having tremendous success: www.seouljuice.comI have been advising this early stage, fast-growing firm in multiple areas. Specifically on Market Strategy, Sales strategy, Brand strategy, Innovation and competitive analytics. I have been able to contribute to the 5x growth in stores selling in 2023. I have also participated in the direct-to-consumer portion of the business through direct website sales, marketing campaign development on Instagram, TikTok, Shopify and Facebook.I have made a significant impact on the growth in distribution in 2024. Specifically in Costco stores in Los Angeles, Hawaii and the Northeast Division. In 2024, I have helped drive 4x growth in stores selling in the grocery channel. -
Executive Vice President, Market And Shopper IntelligenceIri Jan 2018 - Feb 2023Chicago, Il, UsI have had an ever increasing role in the Consumer/Shopper group. In July of 2022 I was given the leadership role for the Healthcare and Mid Market Practices along with those practices I had been running since early 2018 which were the Protein Practice, the BWST (Beer, Wine, Spirits, Tobacco) Practice and the practice for Dairy, Bakery and Fresh. This equated to roughly one third of the total divisional revenue and was delivered by my team of 40+ experts. This collection of Practices are in areas where data availability is much more challenging (i.e. coverage gaps) and therefore the use of data, use of IRI services and the general client adoption is much more difficult and complex. These businesses require a team of specialists who are resourceful and creative in order to deliver the types of insights that can fuel growth strategies required by these clients. I have grown this business significantly with gains of 11%, 10% and 7% for the last three years. -
Principal (Svp), Shopper Marketing And Consumer Marketing For Beer/Wine/Spirits-Dairy/Bakery-ProteinIri Jan 2013 - Dec 2017Chicago, Il, UsI was asked to lead the Consumer Marketing and Shopper Marketing (CSM) portion of IRI's business generated in two practice areas: Beer, Wine, Spirits, Tobacco (BWST) and Dairy, Bakery, Perishable (DBP). At the time, this accounted for 10% of the annual divisional revenue. While leading this business, it has averaged a 9.0% growth rate. I lead a 15+ person team of specialists who sell and deliver various marketing research services to the clients in these Practices. We specialize in both marketing and sales solutions. We focus on consumer studies, brand research, digital media analytics, social media analytics, brand health studies (Trial & Repeat, New/Lost/Retained buyers), ethnic studies, multi cultural studies, consumer propensity models, etc.
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Senior Vice President, Shopper Marketing & Consumer MarketingIri Jan 2011 - Dec 2012Chicago, Il, UsI joined IRI early in the product life cycle of a new consumer and shopper activation platform known as ShopperSights. Initially my responsibility was to build a specialist service team that could support ShopperSights for clients that adopted it. I was also asked subsequently to be involved in the product development, the sales process, the marketing process and the P&L associated with this product. As one of the earliest and most material innovations for IRI in the Consumer Activation space, I was instrumental in building this business and growing it by 20x in just 2 years.
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Vice President, Business DevelopmentAnsira 2009 - 2010St. Louis, Mo, Us -
Senior Vice President , Consumer MarketsEquifax / Ixi Corporation 2007 - 2009Atlanta, Ga, Us -
Client Business Partner / Senior Vice President, Client ServiceNielsen 2004 - 2006New York, Ny, Us -
Vice President, Client ServiceNielsen 2002 - Jan 2004New York, Ny, Us
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Director, Client ServicesNielsen / Spectra Marketing 1998 - 2001New York, Ny, Us
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Manager, Corporate Category ManagementRalston Purina Jun 1995 - May 1998 -
Account ExecutiveEisenhart And Associates Mar 1990 - May 1994Eisenhower was a full service food brokerage with multiple Midwest locations.
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Sales RepresentativeNabisco Foods Group Jun 1989 - Mar 1990
Chris Von Der Linden Skills
Chris Von Der Linden Education Details
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Richard A. Chaifetz School Of Business - Saint Louis University -
Saint Louis UniversityBusiness Administration - Marketing
Frequently Asked Questions about Chris Von Der Linden
What company does Chris Von Der Linden work for?
Chris Von Der Linden works for X-Golf Glen Carbon
What is Chris Von Der Linden's role at the current company?
Chris Von Der Linden's current role is Strategic Leader | Business Advisor | Marketing & Sales Expert | Analytics & Insights Executive | Consumer & Shopper Expert | CPG | SaaS | Private Equity.
What is Chris Von Der Linden's email address?
Chris Von Der Linden's email address is cv****@****hoo.com
What is Chris Von Der Linden's direct phone number?
Chris Von Der Linden's direct phone number is +161840*****
What schools did Chris Von Der Linden attend?
Chris Von Der Linden attended Richard A. Chaifetz School Of Business - Saint Louis University, Saint Louis University.
What are some of Chris Von Der Linden's interests?
Chris Von Der Linden has interest in Shopper Marketing, Digital Media, Media Analytics, Social Media, Marketing, Business Development, See Less, Shopper Segmentation, Consumer Survey, Retail Analytics.
What skills is Chris Von Der Linden known for?
Chris Von Der Linden has skills like Segmentation, Strategy, Market Research, Analytics, Marketing Research, Management, Shopper Marketing, Customer Insight, Strategic Planning, P&l Management, Competitive Analysis, Direct Marketing.
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