Chris Walker's Location
Austin, Texas, United States, United States
About Chris Walker
At my new venture Passetto, I help CEOs and GTM Leaders accelerate growth rate, lower CAC & maximize enterprise value through go-to-market optimization.How? We simplify GTM Performance & Investment Management through a department-agnostic data model. This provides the views necessary to see clear obvious paths for growth and value creation, and then drive the long-term strategic GTM roadmap against those objectives. Does your company have a GTM Strategic Roadmap? Is everyone aligned on what is the most important thing to do in 9 months across the entire GTM to achieve our long-term growth objectives? How do you prioritize key strategic initiatives and investments across GTM?Passetto is a Growth Advisory Firm for SaaS CEOs Scaling from $10MM - $100MM+We help CEOs & GTM Leaders:1. Get Instant GTM Clarity. Identify your biggest levers for Growth in less than 7 days. We give you an unbiased assessment of your GTM performance and create the necessary context with mathematical targets and benchmarks.2. Stop Driving GTM Strategy in Silos. Simplify GTM Performance & Investment Management through a department-agnostic data model. Optimize investments across the GTM with confidence and clarity, backed and validated by data and GTM experts.3. Know Your Next Strategic Move and the Next 6 Moves After That. We help you set, drive and optimize your GTM Strategic Roadmap aligned to growth rate and enterprise value creation. 4. Stop Competing for Credit. Align GTM Leadership to a Department-Agnostic KPI strategy that sets GTM Leaders and Team up for success. You can make tons of progress only adjusting this at the executive level w/o affecting departments & teams downstream. 5. Avoid painful, Costly GTM Mistakes. We’ve helped to clean up 100’s of GTM problems at SaaS companies and diagnosed the root causes. We know when and why these mistakes happen, and we help you mitigate risk and avoid big painful missteps.6. Deliver a Confident Narrative to the Board. We help you shape the narrative to the board around current performance, key progress, and the future GTM strategic roadmap.__I'm also the Founder and Executive Chairman of Refine Labs, the #1 Digital Marketing and Demand Generation Agency for High-Growth B2B Companies.And I'm a Limited Partner and Advisor at Hatch, the Video-First Content Production Agency. Hatch produces all of my video and audio content across all channels.
Chris Walker Work Experience Details
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ArchitectEncodedAustin, Tx, Us -
CeoPassetto Jan 2024 - PresentAustin, TxPassetto is a Growth Advisory Firm for SaaS CEOs Scaling from $10MM - $100MM+. We help CEOs & CFOs:1. Get Instant GTM Clarity. Identify your biggest levers for Growth in less than 7 days. We give you an unbiased assessment of your GTM performance and create the necessary context with mathematical targets and benchmarks.2. Stop Driving GTM Strategy in Silos. Simplify GTM Performance & Investment Management through a department-agnostic data model. Optimize investments across the GTM with confidence and clarity, backed and validated by data and GTM experts.3. Know Your Next Strategic Move and the Next 6 Moves After That. We help you set, drive and optimize your GTM Strategic Roadmap aligned to growth rate and enterprise value creation. 4. Stop Competing for Credit. Align GTM Leadership to a Department-Agnostic KPI strategy that sets GTM Leaders and Team up for success. You can make tons of progress only adjusting this at the executive level w/o affecting departments & teams downstream. 5. Avoid painful, Costly GTM Mistakes. We’ve helped to clean up 100’s of GTM problems at SaaS companies and diagnosed the root causes. We know when and why these mistakes happen, and we help you mitigate risk and avoid big painful missteps.6. Deliver a Confident Narrative to the Board. We help you shape the narrative to the board around current performance, key progress, and the future GTM strategic roadmap. -
Executive ChairmanRefine Labs Jan 2024 - PresentAustin, Texas, United StatesRefine Labs helps high growth B2B companies accelerate revenue growth and improve Marketing ROI with Demand/ABM Strategy & Reporting, Creative Campaigns & Content, and Digital Advertising - combining and aligning all critical capabilities to dominate B2B Digital Demand. We partner with companies of all sizes, including startups, scale ups, and F1000 brands. -
Founder & CeoRefine Labs Apr 2019 - Jan 2024Greater Boston AreaIn the first phase of Refine Labs, we built the fasting growing B2B demand gen agency in history. We consulted with executives and executed revenue programs with more than 200+ B2B companies. This breadth of experience across so many companies provided rapid pattern matching, learning, non-obvious insights, and new intellectual property. As Founder & CEO of a high-growth startup, I played every role in the company at some point based on what the business needed at that lifecycle stage.
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Limited PartnerHatch Jan 2024 - Present -
AdvisorHatch Nov 2022 - Feb 2024
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AdvisorCs2 Feb 2024 - Present -
MemberRevenue Collective Aug 2020 - Dec 2022Boston, Massachusetts, United StatesThe Revenue Collective is a private, invitation-only community of sales and marketing executives at growth-focused companies. -
Director Of MarketingEversound Jul 2018 - Apr 2019Greater Boston AreaServed as Head of Marketing and led key business initiatives for this early-stage wellness startup. Qualitative customer interviews, market research surveys, marketing strategy, product positioning, messaging, branding, product pipeline, website overhaul, social media properties, in-house marketing/creative core competencies, content strategy, communication strategy, lead/demand generation, and organizational structure. The company recently raised $5MM Series A financing.
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Brand Marketing ManagerVapotherm Oct 2017 - Jul 2018Greater Boston Area2017 Innovator of the Year Award recipient Manages all aspects of Vapotherm® brand & sub-brands including Hi-VNI® Technology and Precision Flow®-Leads brand management & digital marketing strategy. Develops and executes marketing campaigns to drive brand awareness, demand generation, and revenue growth-Develops & executes market research associated with brand awareness/perception, purchasing process, customer satisfaction, messaging/positioning, and competitive intelligence-Supports global team of 100+ field Sales & Clinical with training & collateral-Acts as liaison for consultants & external agency partners (Web, Creative, SEM/PPC, SEO, Email) -
Marketing Manager, Neonatal And Pediatric CareVapotherm Jul 2016 - Oct 2017Exeter, New HampshireLeads brand strategy and execution. Develops strategy and executes marketing initiatives for acute care hospitals, specializing in the Children's Hospital segment. -Manages all aspects of Vapotherm Neonatal & Pediatric Care segments-Develops & executes marketing campaigns to drive brand awareness, demand generation, and revenue growth-Led brand refresh & marketing strategy overhaul including website rebuild on Wordpress CMS-Manages six-figure marketing budget -Responsible for strategy and execution of social media and paid advertising campaigns with expertise in Facebook, LinkedIn & Instagram Ad targeting and optimization-Cultivates relationships with thought leaders and creates content with those influencers (webinars, conference presentations, video interviews, case studies, etc.)-Serves as liason for agency partners and consultants (PR, SEM/PPC, Web, Email, Creative)-Manages digital analytics using advanced tools (SEMRush, Google Analytics, Hubspot, Wistia, and Hotjar)-Executes market research surveys to gather insights and drive future activities -Administers Hubspot CRM database and marketing automation including custom-built Salesforce integration _____________Vapotherm lives by our six Guiding Principles which govern how we interact with our customers, suppliers, and each other.1. We Are A Team2. We Hire, Develop, & Retain The Very Best People in the Medical Device Industry3. Customers and Their Patients Are Our Total Focus4. We Have Clear, Direct, and Respectful Communication with Everyone5. We Make & Keep Commitments6. We Deliver Consistently Superior Results Through Disciplined Planning & Execution
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Product ManagerSensorex (A Halma Company) Apr 2015 - Jun 2016Garden Grove, Ca-Managed all aspects of $13MM industrial sensor product line-Led development of the website (www.sensorex.com) including fully-featured ecommerce for 100+ SKUs-Increased GM 50% for high volume product line through COGS reduction and pricing uplift.-Strategically managed the product roadmap and created MRDs, positioning statements, use-case scenarios, product specifications, and business cases.-Directed and implemented all product launch activities for an innovative optical measurement technology.-Designed and executed Sales training programs to internal Sales staff and distribution partners.-Independently led business development activities for strategic OEM & distribution partnerships.-Created all marketing/communications collateral including user manuals, product labels and graphics, brochures, sales support documents, and price lists, packaging, trade shows.-Managed product beta trial programs to garner customer feedback, generate competitive intelligence, and ensure all release criteria are met prior to product launch. -Gathered market intelligence data and communicated VoC data to all internal stakeholders to fuel Marketing and NPD activities.-Generated multi-channel distribution strategy covering OEMs, strategic partners, distributors, resellers, manufacturer's representatives, and direct sales. -Established and built strong relationships with industry experts, researchers, and influencers. -
Product ManagerSuntech Medical (A Halma Company) Apr 2014 - Apr 2015Raleigh-Durham, North Carolina Area-Managed all aspects of $8MM Oscar 2™ Ambulatory Blood Pressure product line-Led implementations resulting in 35% annual growth in export sales-Executed brand update including packaging, pricing, and product design aesthetics-Managed New Product Development by creating and maintaining product specifications, MRDs, positioning statements, profitability analysis, market feedback and business cases-Created and deployed sales training seminars for internal and external stakeholders in North America, Europe, and China-Localized packaging, documentation and sales collateral for products in Latin America, Europe, India, and Asia-Pacific-Created and executed the product marketing plan including all upstream and downstream activities -Performed extensive competitive analysis and created compelling product differentiation-Managed a multi-million dollar portfolio of international private-label customers-Maintained relationships with industry KOLs, researchers, and customers leading to clinical studies, publications, beta testing, and VOC-Developed, communicated, and executed sales promotions while coordinating with sales, customer service, and marketing/communications-Generated and maintained yearly/quarterly/monthly sales forecasts -Assisted in all regulatory compliance activities for FDA Class II hardware and software products -
Halma Graduate Development ProgramHalma Holdings Jul 2012 - Aug 2014Various U.S. LocationsA rotational program aimed toward gaining experience in three core aspects of business including product development, commercial development, and manufacturing process improvement. Training of communication, teamwork, and leadership was also provided by experienced external sources. Additionally, the program focuses on developing the ability to work with people of different nationalities and cultures.
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Product Manager - Volk ImagingVolk Optical (A Halma Company) Sep 2013 - Mar 2014Cleveland/Akron, Ohio AreaHalma Graduate Development Program (Rotational #3)-Organized and executed market research to determine market strategy, market size, growth potential, pricing, competitors, and revenue projections-Led a cross-functional product team-Established and maintained relationships with industry key opinion leaders (KOLs)-Identified and cultivated new markets for existing products-Orchestrated product launch for innovative mobile medical device to optometry, opthalmology, and pediatric market segments-Developed and executed sales training program to internal sales team-Created and managed the product roadmap-Assisted in regulatory compliance activities -
Process Improvement EngineerSensorex Corporation (A Halma Company) Jan 2013 - Sep 2013Garden Grove, CaHalma Graduate Development Program (Rotation #2)-Planned, managed, and implemented material/labor cost reductions resulting in > $150k annual savings-Designed microprocessor-based in-process test systems to reduce labor cost and improve product quality-Utilized lean manufacturing tools to improve tooling, employee efficiency, and manufacturing layout-Strategically identified alternative suppliers for cost savings and material improvements-Completed full development of a National Instruments LabVIEW-based test system for evaluating the performance of new products. The package included a full PC-based software program with an interactive, responsive user interface (UI), in addition to data acquisition hardware. The setup can be used for testing pH buffer accuracy, sodium ion error, and glass impedance. All data was automatically stored in a network database for traceability and analysis.
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Electrical EngineerBea, Inc. (A Halma Company) Jul 2012 - Dec 2012Greater Pittsburgh AreaHalma Graduate Development Program (Rotation #1)Responsible for assessing the feasibility of adding an ultrasonic sensor to the product portfolio. The sensor will be used as a touchless proximity switch. The sensor will have the capability to provide high-accuracy distance measurements by utilizing the principle of time-of-flight (TOF). -Designed and fabricated a low-cost, durable ultrasonic sensor-Conducted market study to assess commercial potential-Identified prospective customers-Applied existing technologies to meet customer needs -Created ROI models-Generated new revenue streams and diversified sales channels-Maintained design documentation -
Engineering InternAtrium Medical May 2011 - Jan 2012Hudson, Nh-Developed automated software programs using National Instruments LabVIEW (Version 2010) to be implemented for product verification and validation-Drafted test protocols based on the requirements of the firm's Quality and Regulatory Affairs divisions-Gained exposure to various hardware devices (e.g. National Instruments USB/PCI/PXI DAQ) -Designed automated test platforms to establish substantial equivalence (SE) to predicate devices for 510(k) submission (premarket notification) to the FDA-Performed intensive comparable testing between prototypes and competitor devices in order to determine positive marketable features/functions-Familiarized with proper lab notebook documentation for the protection of intellectual property-Demonstrated the ability to utilize resources to solve complex problems -
Clinical Research Assistant / Engineering AssistantGrove Instruments Aug 2011 - Dec 2011Greater Boston Area-Facilitated clinical research on human subjects-Meticulously followed test protocols for proper data collection-Assisted in various engineering projects to produce statistically significant clinical data for the development of a non-invasive, optical blood glucose meter.-Obtained CPR/AED Certification -Obtained certification from the National Institute of Health (NIH) for participation in research with human subjects
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Electrical Engineering InternAxsys Technologies, Gdais Jun 2010 - Apr 2011Greater Boston AreaResponsible for conducting internal research and development, while also completing electrical maintenance on in-process product verification test systems. Specifically, utilized National Instruments LabVIEW to develop software for optical monitoring and detection.
Chris Walker Education Details
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Electrical & Computer Engineering And Biomedical Engineering
Frequently Asked Questions about Chris Walker
What company does Chris Walker work for?
Chris Walker works for Encoded
What is Chris Walker's role at the current company?
Chris Walker's current role is Architect.
What schools did Chris Walker attend?
Chris Walker attended Worcester Polytechnic Institute.
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