• Campaign Planning: Develop and execute digital marketing campaigns across various platforms, including Search Engine, Social Media and Native Ads Platforms.• Budget Management: Allocate and manage budgets effectively to maximize campaign performance and ROI.• A/B Testing: Conduct A/B tests on ads, landing pages, and other campaign elements to identify successful strategies.• Conversion Optimization: Continuously analyze and improve conversion rates across different stages of the customer journey.• ROI Analysis: Measure and report on the return on investment (ROI) of campaigns, providing insights for future strategies.• Project Management: Ensure timely project delivery by coordinating tasks, deadlines, and resources.

• Implement SEO projects for BridesMade.ca (rank on the 1st page of Google within 4 months), and BridesMadeOnline.com (improve keywords ranking from #100 to #28 within 2 months)• Drive and increase organic traffic to the websites (increased by 180%)• Set up and optimize PPC campaigns on Google Ads, Bings Ads, and FB Ads. Google Ads monthly CTR increased by 85% (from 1.53% to 2.85%); monthly Google Ads conversion rate increased by 190% (from 1.91% to 5.61%)• Create various online campaigns, such as leads generation, semi-annual sales and seasonal promotions with marketing automation tools• Track and generate monthly data reports through Google Analytics, Search Console, Ads Manager, Hotjar and Shopify

1. Grow business with inbound marketing tactics：Email marketing, SEO, Social media marketing, Online campaign, and Conversion optimization2. Carry out the website audit and initial SEO proposal (audit more than 20 websites)3. Increase ranking and grow traffic by implementing SEO techniques (optimized 8 websites)4. Set up Google Ads campaigns and manage paid ads (Google Ads, Facebook ads)5. Generate social media content and operate daily posts and followers (Hootsuite)6. Initial email-marketing campaign, improve open rate, click-through rate and landing page performance (Mailchimp)7. Track performance and report data (Google Analytics, SEMrush, MOZ, Facebook Pixel)

1. Manage Google AdWords account and Google Analytics account;2. Execute AB test, collect and analyze data, identify trends and insights;3. Perform key words discovery, expansion and optimization;4. Track, analyze and report website performance analytics;5. Manage advertising expenses, staying on budget, estimating monthly costs and reconciling discrepancies;6. Optimize copy and landing pages;7. Research and analyze competitors online advertising strategy.

1. Developed marketing strategy and conducted marketing analysis;2. Extended market share and accomplished marketing goals;3. Generated leads and replenished pipeline; 4. Evaluated ROI by data analysis and managers budget;5. Stayed up to date with trends and provided competition analysis.

1. Implemented digital marketing plan, including advertising, event planning, and PR;2. Carried out campaigns and tracked data;3. Generated sales leads;4. Fulfilled marketing survey;5. Oversaw marketing materials.

1. Set up marketing strategy and execute marketing plan;2. Created official website and marketing materials;3. Led marketing projects such as advertising, trade show and campaign;4. Analyzed operation data;5. Researched competitive products.