Bühler Group is a global technology manufacturer whose products process the food for billions of people around the world.I am providing the company with a variety of key services, including:-Leading the go-to-market strategy for product launches, driving demonstrable ROI through lead generation and customer acquisition.-Developing and managing comprehensive marketing roadmaps, ensuring alignment with overall business objectives.-Leading product messaging and storytelling.-Creating omnichannel campaigns to drive brand awareness, lead generation and revenue.-Utilizing marketing analytics to measure campaign performance, optimize strategies, and maximize ROI.-Researching and analyzing the competitive landscape.

- Providing go-to-market strategies for product launches including product positioning, messaging, market research, value propositions, demand generation, and analytics.Clients have included: Bühler Group, Playstation, Nike, Yankee Candle, the NFL and more. www.chriswardmarketing.com

-Spearheaded the successful launch of a new app and product platform integrated with Shopify.-Managed cross-website messaging across three international sites, collaborating with copywriters.-Developed and executed paid advertising campaigns on Facebook, Instagram, YouTube, and Google.-Achieved top ranking articles and impressions for competitive search terms through SEO strategies.-Liaised with an external design agency and affiliate partners.

-Crafted compelling and SEO-optimized product descriptions for high-profile merchants like Nike, Dell, Yankee Candle, ASOS, and more.-Tailored brand voice and messaging to resonate with specific target audiences for each campaign.-Conducted in-depth brand research to identify key product features and benefits.-Managed content uploads, ensuring optimized copy and imagery were integrated seamlessly within the CMS.-Implemented meticulous proofreading and editing procedures to guarantee error-free content delivery.

Responsibilities: -Developed & Executed Product Strategy: Created and implemented a campaign calendar aligned with business goals, increasing brand awareness and lead generation.-Analysed market trends, customer needs, and competitive landscape to inform product positioning.-SEO-Optimized Content Creation: Crafted engaging blog posts and articles to achieve consistent page 1 search engine rankings, driving organic traffic.-Ensured Brand Consistency: Collaborated with design, sales, and product teams for a unified message across all communication channels.-Designed & Implemented Promotional Campaigns: Increased engagement and audience growth through strategic campaigns for company events and initiatives.-Facilitated Training & Maintained Content Quality: Delivered training webinars and ensured content accuracy through rigorous quality assurance processes.

Responsibilities:-Writing engaging newsletters to promote upcoming events-Creating blog posts for SEO and business growth-Managing social accounts and implementing a social strategy-Producing a tone of voice document for company branding-Working on the fields with the teams

Responsibilities:-Monitoring effectiveness of SEO and traffic using Analytics to trackprogress-Optimising keyword use and effectiveness with a degree in creativewriting-Troubleshooting poor rankings and developing improvement strategies

I undertook work experience with PC Gamer and Future Plc. My responsibilities included; writingengaging and persuasive copy for both digital and print publishing, researching and reporting upcoming games and reviewing pre-releases, utilising social networks, fact-checking and providing all-round support for the editor.