Experienced marketing professional who is passionate about helping companies reach their full potential with great brand platforms and winning marketing strategies. I am equally as passionate about strong leadership and creating work environments that challenge, motivate and enable people to do their best.I have over 30 years experience in building effective consumer marketing and business-to-business programs, having cultivated a broad range of marketing expertise including digital marketing, social media, web development, web optimization, marketing technology, database marketing, traditional direct marketing and print advertising. Industry experience includes publishing, advertising, e-commerce, technology, retail, finance, non-profit, travel & leisure, financial services, food & wine and subscription based Saas products.I have held senior level marketing and product management roles for global companies such as HomeAway Inc., Dun & Bradstreet, Limited Brands, Travelocity, Harte Hanks and Meredith Publishing. In these roles, I had direct responsibility for developing the strategic marketing plans and executing multi-channel, targeted customer communication programs to drive new customer acquisition and improve retention rates of existing customer segments. My areas of specialty include: Customer acquisition, subscription marketing, direct marketing (mail, print, radio), data management, martech, marcom, MAP, event marketing, online marketing, site merchandising, email, search marketing (SEM), search engine optimization (SEO), CRM and database development for marketing applications, product management, brand development, sales and customer service operations.