Chris Watson

Chris Watson Email and Phone Number

Vice President, Marketing and Communications @ KVH Industries, Inc.
Barrington, RI, US
Chris Watson's Location
Barrington, Rhode Island, United States, United States
Chris Watson's Contact Details
About Chris Watson

I'm an award-winning marketing and communications executive passionate about telling compelling stories on behalf of technology innovators. I'm also a dad, a sailor of small boats and tall ships, a lifelong Red Sox fan, a traveler, and a writer, speaker, and leader for corporate and nonprofit organizations for more than 20 yearsWhat I Do• Empower my team to be creative, take risks, and push themselves farther• Create compelling marketing programs to achieve strategic objectives• Engage internal and external stakeholders via dynamic communications• Deliver growth-driven, brand-enhancing marketing results

Chris Watson's Current Company Details
KVH Industries, Inc.

Kvh Industries, Inc.

View
Vice President, Marketing and Communications
Barrington, RI, US
Website:
kvh.com
Employees:
361
Chris Watson Work Experience Details
  • Kvh Industries, Inc.
    Vice President, Marketing And Communications
    Kvh Industries, Inc.
    Barrington, Ri, Us
  • Kvh Industries, Inc.
    Vice President, Marketing & Communications
    Kvh Industries, Inc. Mar 2022 - Present
    Middletown, Ri, Us
    Providing strategic leadership for marketing and communications initiatives while managing an in-house agency for an international, multi-market technology and manufacturing company. Directing all go-to-market, messaging, and brand strategies for new products and services, prospect nurturing, launch campaigns, thought leadership initiatives, sales enablement, and support for military/government and commercial proposals. Additional responsibilities include:• Serving as senior adviser to the Chief Executive Officer• Guiding overall brand and messaging for parent company as well as acquired subsidiaries• Leading communications strategy for corporate turnaround, aiding return to first operating profit in six years • Creating communications and marketing programs that contributed to growth from $19M to a high of approximately $180M annually (pre-2022 inertial navigation division divesture)• Acting as senior writer and editor for all corporate, marketing, thought leadership, and sales communications• Rebuilding and managing marketing department with staff in U.S., U.K., and Singapore responsible for: – promoting hardware and service portfolios to B2B, B2C, and government markets– communicating strategic vision, growth prospects, and details of innovative technology portfolio to the media, prospects, investors, customers, and employees– planning and implementing exhibits at 40+ trade shows, boat shows, and events worldwide annually– developing and maintaining corporate web presence, investor resources, and other digital properties– carrying out digital marketing through email and leading social media platforms – managing print and digital advertising campaigns supporting multiple markets – creating and conducting new product and service training for internal stakeholders and channel partners
  • Kvh Industries, Inc.
    Senior Director, Marketing
    Kvh Industries, Inc. Dec 2018 - Mar 2022
    Middletown, Ri, Us
    As Senior Director, Marketing, I led global initiatives and regional marketing plans for the company. Working with an outstanding team of creative professionals, I develop the go-to-market strategy, launch initiatives, thought leadership and content development, sales enablement, and proposals for KVH's marketing programs & campaigns to maximize the impact of our marketing investment.
  • Kvh Industries, Inc.
    Director, Content Marketing & Marketing Programs
    Kvh Industries, Inc. Feb 2016 - Dec 2018
    Middletown, Ri, Us
    In this position, I was responsible for content development and deployment and for managing content and other aspects of the marketing “mix” to fully leverage KVH’s competencies across media (e.g., print, digital, etc.) and audiences to maximize our marketing ROI. I actively collaborated with other marketing functions such as public relations, industry analyst relations, graphic design, digital marketing, sales and marketing automation, customer service, IT and human resources to help define both the brand story and the story as interpreted by the customer. Ultimately, my role was to think like a publisher/journalist, leading the development of content initiatives in all forms to drive new and current business.
  • Kvh Industries, Inc.
    Director Of Digital Marketing & Communications
    Kvh Industries, Inc. Sep 2014 - Jan 2016
    Middletown, Ri, Us
    Conceived, developed, and oversaw the implementation of high-impact, integrated, digitally delivered marketing and communications programs to support strategic objectives and initiatives for KVH Industries, a global leader in communication and sensor systems for a broad range of mobile applications in the leisure, commercial, and government/military markets.
  • Ship'S Log Communications
    Founder & Principal
    Ship'S Log Communications Jan 2014 - Jan 2019
    Providing strategic communications, marketing, and social media consulting to businesses and non-profit organizations, including:• writing and editing• inbound marketing and outbound marketing• social media strategy and interactive marketing• website planning and content creation• media and public relations• proposal development and editing
  • Gilbane Building Company
    National Director Of Marketing Services
    Gilbane Building Company Sep 2011 - Oct 2013
    Providence, Ri, Us
    Led national marketing, media relations, external communications, social media and web, event and branding efforts for Gilbane, a $3 billion global construction and facilities services company. Key achievements include: • Rebuilt marketing team as a strategic corporate resource following a significant reduction during economic downturn• Created new regional marketing support strategy serving 60 offices and multiple subsidiaries worldwide• Launched communication, inbound marketing, and social media campaigns via corporate website and multiple channels that doubled number of opt-in subscribers for more than 10 markets and qualified leads for business development• Established new vision and concept for the company’s annual publication and served as lead editor and promoter for quarterly industry economic report, each with distribution to more than 20,000 recipients, including partners, media, clients, and employees• Oversaw media outreach campaigns to trade publications and local TV, print, and online media
  • Kvh Industries Inc.
    Director Of Marketing
    Kvh Industries Inc. Sep 1998 - Sep 2011
    Middletown, Ri, Us
    Communicated strategic vision, growth prospects, and details of innovative technology portfolio to the media, investment community, customers, and employees on behalf of KVH, an international high-technology provider. Some key achievements include:• Created strategic communications, inbound marketing, outbound marketing, and social media marketing campaigns that helped raise product awareness and demand as well as cultivated new, qualified sales leads contributing to a more than 500% increase in revenue over 10 years• Established and led internal team along with outside resources responsible for communications and interactive marketing, including customer, media, employee, and investor relations efforts• Served as company’s primary spokesperson for proactive and reactive communications while building and maintaining constructive relationships with key members of the media• Acted as principal writer and editor for all corporate communications, website content and collateral materials, as well as investment prospectuses that raised $63 million in equity • Co-led and collaborated on government proposals, including successful bids for $42 million hardware and service contract with U.S. Coast Guard along with small business innovative research proposals worth more than $5 million• Implemented multi-faceted media outreach campaigns for multiple product lines to trade publications and national, regional, and local television, print, and online media
  • Gtech
    Corporate Communications Specialist And Senior Editor
    Gtech Feb 1994 - Sep 1998
    London, Gb
    Leader for collaborative proposal efforts and targeted corporate communications for a global, government services technology company, resulting in new business acquisition and helping to drive annual revenue growth from $600 million (1994) to $990 million (1998).
  • Coffee Kids, Inc.
    Publications Director
    Coffee Kids, Inc. 1994 - 1998
    Created communications programs for international non-profit organization specializing in micro-lending and community development programs, initially as a volunteer and later in a part-time capacity.

Chris Watson Skills

Marketing Communications Press Releases Public Relations Marketing Strategy Corporate Communications Writing Marketing Media Relations Editing Email Marketing Management Social Media Proposal Writing Strategy Strategic Communications Social Media Marketing Copywriting Advertising Internal Communications Blogging Integrated Marketing Microsoft Excel Leadership Newsletters Public Speaking Online Marketing B2b Marketing Strategy B2c Marketing Social Networking Problem Solving Marketing Management Digital Strategy Adobe Creative Suite Digital Marketing Strategic Planning Content Strategy

Chris Watson Education Details

  • Macalester College
    Macalester College
    Biology
  • Sea Education Association
    Sea Education Association
    Navigation

Frequently Asked Questions about Chris Watson

What company does Chris Watson work for?

Chris Watson works for Kvh Industries, Inc.

What is Chris Watson's role at the current company?

Chris Watson's current role is Vice President, Marketing and Communications.

What is Chris Watson's email address?

Chris Watson's email address is cw****@****fsd.org

What is Chris Watson's direct phone number?

Chris Watson's direct phone number is +140171*****

What schools did Chris Watson attend?

Chris Watson attended Macalester College, Sea Education Association.

What are some of Chris Watson's interests?

Chris Watson has interest in Science And Technology, Education, Arts And Culture, Environment.

What skills is Chris Watson known for?

Chris Watson has skills like Marketing Communications, Press Releases, Public Relations, Marketing Strategy, Corporate Communications, Writing, Marketing, Media Relations, Editing, Email Marketing, Management, Social Media.

Who are Chris Watson's colleagues?

Chris Watson's colleagues are Shankara Durga Vadagana, Min-Ren Adrian Lu, Dhananjay Kumar, Jeffrey St Pierre, Skarlet Maldonado, Ron Paradis, Niaran Aind.

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