Social media marketing solutions at any budget.

- Built in-house social media agency from ground up including content, advertising and community managers, creative team and contractors.- Build innovative paid and content campaigns in the social space in multiple countries and languages.- Manage large social media team including content, community and ad managers.- Create and execute social ad campaigns for 1,000's of Facebook and Instagram pages.- Work closely on social technology implementation with Public Relations, Content, Marketing, Sales, Business Development, Customer Care and Product Development.- Curate content for various enterprise clients globally.- Monitor and recommend emerging social networking trends and social media best practices.- Develop and execute strategies to manage all social media channels.- Drive social media awareness and education within corporate culture.- Track all social content and ad campaigns to determine success and/or failure based on performance.

-Thought leadership in the social space-Maintain awareness of new Social Media marketing techniques being used by others, as well as look for opportunities to innovate and develop existing communities-Develop, and track measurement metrics and targets around social media programs-Manage the social media budget -Develop and implement VCA Animal Hospital's integrated social media strategy, including reputation management, community management, marketing and event support-Develop, grow, and actively participate in VCA's online community-Work closely with Marketing teams to integrate social media into their plans, and to maximize social media channels for acquisition and retention purposes-Knowledge of Social CRM: establish social media platforms as a key driver of consumer engagement, revenue and margin growth-Track performance of Social Media marketing programs on an on-going basis to establish best practices, while comparing against internal and industry benchmarks. Interface with internal Social Performance Analytics Team to report and optimize results on channels.

Clients: Mobile Electronics Retail Association, School Transportation News-Responsible for marketing and promotional strategy for all of STN Media Groups assets including two magazines, industry social website and two industry trade shows -Developed and manage creative and marketing strategy for digital magazine editions of School Transportation News and Mobile Electronics Magazine for web, smart phones and iPads-Supervised and manage full time creative team and freelancers-Created and manage and execute all social media strategies-Developed and supervise online content and promotions-Planned and oversee all marketing/promotions/event budgets-Created and manage industry wide social community: www.stnsocial.com-Planned and manage two industry wide trade shows

Clients: SportsBuy.com • Netflix • DIRECTV-Created and managed SportsBuy.com social media strategy -Maintained SportsBuy.com site blog, Twitter and Facebook feeds-Developed and grew SportsBuy.com community through forums, blogs and message boards-Planned and implemented digital media promotions including The Netflix Greatest Kiss and The Netflix Find Your Voice Film Competition (Trailer Park)-Supervised in house creative team and agency for DIRECTV Acquisition Marketing-Managed all DIRECTV Acquisition broadcast, print and collateral

Clients: Miami Dolphins, Dolphin Stadium, Tire Kingdom-Initiated and guided development of annual strategic marketing communications, advertising plan, promotional events and sponsorships-Key contact person, provided daily account service for all clients including supervising production of broadcast, print, collateral and outdoor media-Managed creative team in development of all advertising materials including creative briefs, budgeting and presenting to client

Clients: Los Angeles Master Chorale • Shark Energy Drink • Cablevision • Kaiser Permanente-Managed and supervised account services for medium sized advertising agencyKey contact person, provided daily account service for all clients including supervising production of broadcast, print, collateral and outdoor media-Implemented and executed advertising and media plans along with tracking budgets-Managed creative team in development of all advertising materials

-Created, supervised and executed national sports memorabilia trade show tour -Oversaw tour budget including facility management, marketing, staffing and athlete appearances-Developed partnerships/sponsorships with sport collectors industry leaders including Fleer, Upper Deck, Topps, NetPro, Beckett, Krause, PSA and Global Authentication

-Developed and implemented 1999-2001 marketing strategy in five markets while managing and tracking multimillion dollar marketing budget-Negotiated and implemented multiple sports sponsorships

Clients: The NBA on TNT/TBS • The Reserve Hotel & Casino • United Paramount Network • Madame Tussaud’s Las Vegas • TelePacific Communications

Client: Florida Marlins Baseball Club

Clients: The Florida Panthers Hockey Club • Miami Subs Grill • Tenet Healthcare