Christopher Webb Email and Phone Number
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High-Impact Business & Brand Builder I Marketing Leader | Executive Strategist | Successful Private Equity ExitsExperienced in building and scaling organizations, leading strategy for successful private equity exits. Responsible for company positioning, brand equity studies, long-range planning, data room management, due diligence process, storytelling, and partnership fit. Persistently curious and highly motivated leader specializing in strategy creation for highly recognizable brands and products. Leadership of $100M+ global portfolio initiatives including new product launches, marketplace optimization, customer acquisition, and creative content development.High-performance organized leader: Ability to inspire, build, develop and motivate diverse teams. Skilled at enhancing productivity by deploying systems and processes that enable people to focus on high-value activities. Excellent talent development and retention track record.Reliable and consistent: Strategic in portfolio management including core acceleration and innovation pipeline building. A connection maker in go-to-market campaigns, creative plan development, shopper marketing, trade marketing, and market execution. Track record of uncovering hidden opportunities that drive profit, directing groundbreaking strategies, and forming strategic alliances with business leaders and key stakeholders.Leadership Style: A leader who empowers and energizes teams, creates opportunities for professional growth and development, encourages out-of-the-box ideas, and inspires best in class solutions aligned to strategic initiatives.SKILLS & COMPETENCIES:• Venture Capital Partnerships• Private Equity Exits• Due Diligence Process• Strategy Leadership• Brand & Company Building• Brand Management• Marketing Research • Analytics• Growth and Revenue Optimization• Brand Positioning• Brand Architecture• Consumer Segmentation• Presentation Development • Marketing Content Creation• Customer Relationships (CRM)• Employee Training & Development• Retail Execution• E-commerce and DTC• Business-to-Business Sales (B2B)• Advanced Excel, Tableau, and Power BI
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Founder And Principal StrategistStrategy SharkNaples, Fl, Us
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Vice President MarketingCirkul Dec 2024 - PresentTampa, Florida, Us -
Vp, Marketing - Head Of Brand ManagementThe Honey Pot Company Feb 2024 - Dec 2024Atlanta, Ga, Us -
Vice President - Head Of StrategyThe Honey Pot Company Jul 2022 - Feb 2024Atlanta, Ga, UsVP of Strategy for The Honey Pot Company responsible for marketing insights-led guidance to scale the company and exceed the desired growth multiple.•Established the Strategy and Analytics Department, creating the vision, goals, and role in the company to achieve maximum growth. Managed and built the team by identifying and hiring strategic roles that directly impacted company profitability. •Strategy lead during the Private Equity Exit Process including drivers of the long-range plan, brand heath and equity positioning, marketplace assessment and opportunities, management presentations, data room contribution and management, and due diligence process. Achieving a successful exit for the company.•Developed internal market research capabilities of longitudinal brand health studies, concept testing, IHUTs, marketing measurement, focus groups, whitespace exploration surveys, consumer segmentation, pricing & elasticity studies, A|B testing, packaging optimization, etc.•Strategic lead for Innovation pipeline responsible for voice of the consumer in ideation, opportunity sizing, concept refinement, execution measurement, and assortment recommendations. •Key presenter during quarterly board meetings informing investors of performance, strategic opportunities, and ROI with fact-based storytelling.
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Director Of Marketing & Head Of AnalyticsThe Honey Pot Company Nov 2020 - Jul 2022Atlanta, Ga, UsTasked with leading data-driven Marketing for The Honey Pot Company. Established the analytic and retail marketing execution capabilities for the company. Focused on key assortment optimization, distribution and sell-in opportunities, shopper marketing, messaging, displays, ISM, and consumer targeting.•Developed full suite of syndicated data analysis with Nielsen, IRI, SPINS, and retailer POS data to discover marketplace opportunities – powered by user-friendly PowerBI dashboards.•Established the in-store display program as the project lead responsible for vendor contracting, assortment planning, creative liaison, logistics coordination, and retailer implementation. •Insights lead for retailer selling stories and line reviews, leading to expanded retailer accounts, increases in distribution and shelf facings, innovation sell-in, and additional in-store trade opportunities. •Created shopper marketing toolkit with Numerator data to highlight brand specific and competitive KPIs.
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Brand Management Lead - DasaniThe Coca-Cola Company Jan 2020 - Nov 2020Atlanta, Ga, UsBrand management lead for DASANI sustainability platforms and pillar programs. P&L responsibility for end-to-end processes for product development, campaign creation, agency management, commercialization, customer partnerships, and consumer insights. • Led new brand positioning through consumer insights in the sustainability space. Launched a portfolio of products into the marketplace from concept development to execution, creating millions in incremental revenue and increases in brand equity.• Created revamped brand architecture to target key consumers and develop new marketing communications. Transformed the entire portfolio with updated VIS-ID and iconography to effectively communicate new brand essence on packaging and comms. -
Senior Manager Of Brand Strategy & AnalyticsThe Coca-Cola Company Apr 2016 - Jan 2020Atlanta, Ga, UsAnalytical leadership of a portfolio of brands across multiple categories. Identified strategic opportunities and developed initiatives to build brand equity, achieve commercial goals, and deliver incremental revenue. Responsible for delivering key performance indicators to senior management to increase market penetration and marketing effectiveness. Led marketing research efforts to analyze consumer behavior, test messaging, measure media effectiveness, optimize packaging, influence product design, promotions, and discover innovation pathways.• Recommended data-driven business case to enter new beverage category. Identified long range strategy, product development pathways, partnership opportunities, new channels, competitive analysis, SKU optimization, and required trade support. Efforts lead to a 10% share of a $1.6B category and over 90% product awareness. • Leveraged consumer insight to develop marketing programs and measure marketing effectiveness for innovation of 5 brand extensions in packaging and product variants delivering $13.4M of incremental revenue. • Achieved sell-in of optimal flavor presentation to distributors as an initiative that generated $12M+ of incremental sales.• Led repositioning efforts of stagnant carbonated soft drink brand. Used consumer feedback to develop new Vis-ID, marketing content, and commercial strategy for annual business planning which lead to a $24M increase in annual sales. • Developed and hired support staff to execute marketing plans for the organization. Responsible for coaching and mentoring team towards industry leading methods and procedures, while inspiring creativity.
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Brand Manager - Strategic InitiativesThe Coca-Cola Company Sep 2018 - Apr 2019Atlanta, Ga, UsLed strategic brand initiatives in a GM capacity with project management ownership across departments. Responsible for developing creative concepts, agency management, and influencing senior leadership.• Developed business plans for portfolio totaling $1.1B in annual revenue. Created a projected $50M of innovation ideation for pipeline focusing on emerging consumer trends and marketplace opportunities. • Led brand strategy to improve tea brand profitability and gain market share. Project led to strategic brand positioning and revamped product and merchandise strategy projected to deliver an additional $28M in annual revenue.
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Category Insights Manager - National Retail SalesThe Coca-Cola Company Jan 2014 - Apr 2016Atlanta, Ga, UsCreated national categorical selling stories to gain retail and distributor partnership and favorable position for Coca-Cola Initiatives in a $27B category. Responsible for providing marketing content to 1000+ member sales organization often via video conferencing to support programs and products. Collaborated with our system to develop Brand Strategy to deliver best in class customer experience, while implementing a trade plans to deliver our annual business goals.• Driver of ideation for beverage aisle concepts of the future to target unique, high value consumers and reposition portfolio to align to customer preferences. Optimization delivered $88M in incremental revenue.• Developed brand architecture based on competitive assessment. Applied marketing concepts to capitalize on growing consumer segments and industry trends, which lead to positive experience scores and a 30% increase of market penetration. • Influenced retailers as a category leader by creating brand standards for messaging, merchandise packaging, and pricing. Implementation of optimal merchandising lead to 3+ years of consecutive share growth. • Hosted monthly online forums to present latest marketplace trends and opportunities to achieve record market share of 41%. Created marketing content in the form of newsletters, PowerPoint presentations, data sheets, infographics, and video.
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Associate Client Manager, Coca-Cola AnalyticsNielsen Aug 2012 - Jan 2014New York, Ny, UsLed analytics and key performance metrics for Commercial, Pricing & Revenue Growth Management, and Category Management. Responsible for measuring brand equity, optimizing trade strategy, and gaining incremental consumers.• Use competitive intelligence analysis to uncover $25M+ opportunity for a key customer by using a consumer segmentation strategy developed specifically for each of the 36 Territories.• Performed SWOT Analysis to discover expansion opportunity for Coca-Cola’s specialty portfolio. Presented findings to top retailer partners to generate $15M in additional incremental revenue.• Developed trade strategy and media planning schedule to target loyal consumer habits at top retailer. Created marketing mix assessments to prove promotion and messaging lead to increased sales lift of +25%. -
Project Manager, Digital MarketingNcr Corporation Jul 2011 - Aug 2012Atlanta, Georgia, UsLed collaboration between Marketing and Technology departments to deliver annual strategic initiatives totaling over $100M. Identified digital expansion opportunities through new mobile app development, enhancements, and messaging optimization.• Managed a cross-functional team of 10 domestic and international employees, including direct reports, to develop new and optimize existing SaaS solutions. Responsible for an annual budget of $8M in resources. • Developed key indicators of customer experience to drive prioritization of projects. Initiatives lead to a 50% over-delivery of performance improvement targets on consumer interactions and 100% delivery of deadlines.• Created optimized organizational structure of project team by streamlining people-processes and creating a forum for open communication. New wiring improved scores in time management and collaboration. -
Marketing Analyst, Saas & DigitalNcr Corporation Jul 2010 - Jul 2011Atlanta, Georgia, UsLead analyst for proprietary Software as a Service solution to major financial and retail customers. Managed customer relationships and identified marketplace opportunities to improve service delivery and expand customer base. • Analyzed customer trends and marketing efforts to develop lead generation pipeline. Identified MQLs and SQLs to expand SaaS offerings and generate new business. Efforts lead to a +20% increase in incremental sales.• Used predictive analytics and modeling to identify improvement to current product offerings. Efforts lead to creation of an incremental revenue stream that yielded an additional $1M to the P&L quarterly.
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Program Coordinator, Goverment GrantsHabitat For Humanity International Apr 2008 - May 2009Atlanta, Georgia, UsManaged end-to-end responsibilities for Federal HUD grant program including identification community housing needs, grant writing strategy, and disbursement of funding to Habitat for Humanity Affiliates.• Collected and analyzed syndicated housing data to determine areas in need of funding, which lead to record annual grant award. Managed $7M budget and made investment recommendations to senior leadership to build 100+ homes. -
Marketing & Sales CoordinatorHabitat For Humanity International Oct 2005 - Apr 2008Atlanta, Georgia, UsBuilt and maintained strong relationships with donors capable of $10K+ contributions and aligned to targeted programs. Responsible for lead generation and sales presentations to achieve annual donor targets. • Developed creative briefs and marketing materials to support donor programs. Segmented donors by areas of interest and passion points to increase annual donations and pledges by +$30M.
Christopher Webb Skills
Christopher Webb Education Details
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University Of Georgia - Terry College Of BusinessMba -
Georgia Southwestern State UniversityMarketing & Business Management (Dual Degree)
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Americus Sumter High School (Old Americus-Sumter High School S)College/University Preparatory And Advanced High School/Secondary Diploma Program
Frequently Asked Questions about Christopher Webb
What company does Christopher Webb work for?
Christopher Webb works for Strategy Shark
What is Christopher Webb's role at the current company?
Christopher Webb's current role is Founder and Principal Strategist.
What is Christopher Webb's email address?
Christopher Webb's email address is ch****@****ail.com
What is Christopher Webb's direct phone number?
Christopher Webb's direct phone number is +140467*****
What schools did Christopher Webb attend?
Christopher Webb attended University Of Georgia - Terry College Of Business, Georgia Southwestern State University, Americus Sumter High School (Old Americus-Sumter High School S).
What are some of Christopher Webb's interests?
Christopher Webb has interest in Ppt, Bev360, Fundraising And Promotions, Sharepoint, Cbl, Shopper Segmentation, Tools, Sports Marketing And Management, Salesforce, Service Marketing.
What skills is Christopher Webb known for?
Christopher Webb has skills like Leadership, Marketing, Marketing Strategy, Analytics, Management, Brand Management, Project Management, Nielsen, Shopper Marketing, Consumer Package Goods, Retail Category Management, Business Analysis.
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