Chris G. Email & Phone Number

Knutsford, Cheshire, GB

• Devise and manage the marketing strategy and other promotional activities that contribute to revenue generation in a lean and highly profitable e-learning business.
• Direct the company’s global marketing operations and lead sales forecasting to ensure all annual targets are achieved
• Lead the direction, analysis and experimentation across all digital channels, covering SEM, email, content marketing, social (ads and organic) and website optimisation
• Manage marketing budgets, ensuring wise investment and strong ROI at all times
• Conceive and develop the company’s customer facing brand values, ensuring they live and breathe throughout the marketing communications
• Manage the delivery of comprehensive market research to ensure products meet customer need

Ormskirk, Lancashire, GB

• Led the development of a compelling and highly visible market presence and effectively promoted the University and its wide range of programmes.
• Developed the University’s online presence through campaigns and social media, working without precedent to create and implement methods to promote messages to varied, dynamic audiences
• Adopted a strategic approach to online campaigns for University-wide advertising and brand development
• Produced high quality promotional materials including printed prospectuses, HTML emails and high production web videos
• Procured advertising agency services to achieve campaign objectives, ensuring best value and managing performance
• Introduced effective mechanisms to track and report campaign delivery and success, evaluating activity and making recommendations based on findings

Ormskirk, Lancashire, GB

Worked within a busy press office and provided creative editorial support to other colleagues in the Marketing Department. Main duties included: generation of content for the corporate website, various publications and press releases; handling incoming media enquiries; selling in stories to the press and specialist publications; liaison with departments to.

Provided an extensive publicity service to a diverse range of business clients. Main duties included: developing appropriate PR strategies in alignment with client aims and objectives; writing press releases; organising events; photography; design of leaflets, posters, brochures and company newsletters.

Marketing

Cipr Diploma, Public Relations

Master’S Degree, Contemporary Literature And Film

Bachelor’S Degree, English Language And Literature, General