Devise and manage the marketing strategy and other promotional activities that contribute to revenue generation in a lean and highly profitable e-learning business.• Direct the company’s global marketing operations and lead sales forecasting to ensure all annual targets are achieved• Lead the direction, analysis and experimentation across all digital channels, covering SEM, email, content marketing, social (ads and organic) and website optimisation • Manage marketing budgets, ensuring wise investment and strong ROI at all times• Conceive and develop the company’s customer facing brand values, ensuring they live and breathe throughout the marketing communications• Manage the delivery of comprehensive market research to ensure products meet customer need• Seek new, innovative ways to promote products and the wider company to the medical community• Manage the continued update and improvement of the company’s e-commerce website• Negotiate with decision makers in universities and trusts to secure institutional orders • Identify opportunities for future growth• Manage and motivate a diverse team of marketing professionals

Led the development of a compelling and highly visible market presence and effectively promoted the University and its wide range of programmes.• Developed the University’s online presence through campaigns and social media, working without precedent to create and implement methods to promote messages to varied, dynamic audiences • Adopted a strategic approach to online campaigns for University-wide advertising and brand development• Produced high quality promotional materials including printed prospectuses, HTML emails and high production web videos• Procured advertising agency services to achieve campaign objectives, ensuring best value and managing performance• Introduced effective mechanisms to track and report campaign delivery and success, evaluating activity and making recommendations based on findings• Led, motivated and developed Marketing Officers as members of a proactive and accountable team• Managed a complex budget, agreeing expenditure levels and ensuring costs were apportioned correctly across central and agreed Faculty budgets

Worked within a busy press office and provided creative editorial support to other colleagues in the Marketing Department. Main duties included: generation of content for the corporate website, various publications and press releases; handling incoming media enquiries; selling in stories to the press and specialist publications; liaison with departments to gain publicity for courses, staff, students and the University as a whole; marketing of the on-campus theatre to drive attendance figures.

Provided an extensive publicity service to a diverse range of business clients. Main duties included: developing appropriate PR strategies in alignment with client aims and objectives; writing press releases; organising events; photography; design of leaflets, posters, brochures and company newsletters.