Chris Wilson Email & Phone Number

Pool Supply Industry

Encore Image creates effective corporate business signs, architectural signage and branding-identity elements that will visually establish your business in the marketplace. We design and develop memorable custom signs and architectural images with impressive visual impact. From project design through final installation we can assist you. No signage project is too large or small.

Atlanta, Georgia, Us

Recruited to return to Fontana Operation generating $100M in Sales RevenueNotable Accomplishments:* Successfully consolidated competitor acquisition which consisted of a Distribution Center and seven stores.* Restructured company owned store management and turned profits around by $2M.* Increased productivity in the Distribution Center resulting in $1.7M payroll decrease.

Covington, La, Us

POOLCORP is world's largest wholesale distributor of swimming pool supplies, equipment and leisure products.Directed group of 100 locations in 5 U.S. divisions throughout Western, Midwest, and Eastern regions, plus Candian operations. Managed $680M P&L, budget, 6 direct reports and 1,300 indirect reporting employeesNotable Accomplishments:* Launched organizational restructuring initiative projected to improve market coverage, strengthen inventory management, and reduce expenses by $2.5M.* Delivered 17% increase in revenue ($30M) and over 100 retail clients by playing instrumental role in developing independent retail store marketing program.* Established Construction Warehouse on West Coast that became company model and generated $150M in 2008 construction sales.* Played key role in deploying 30 qualified managers to field management roles each year by assisting in facilitation of Manager in Training Program.

Covington, La, Us

Hired as first General Manager for Western Division with 4 direct reporting regional managers, over 300 employees, and territory covering California, Arizona, Nevada, Washington, and Oregon.Notable Accomplishments:* Grew division’s sales 119% from $91M to $200M and operating income from $1.5M to $20M in less than 6 years.* Achieved record sales per square foot by identifying and relocating 10 underperforming distribution facilities.* Added $5.4M in operating income by establishing 9 new distribution facilities.* Completely restructured sales department. Introduced standard procedures and introduced training in sales best practices for 35 sales reps; changed incentive package and introduced named accounts and account strategies. Result: exceeded targets every year for 7 years averaging 110% of goals and achieving as high as 135%.

Club President & Finance Committee

After turning around multiple regions, promoted to manage regional operations with 145,000 Square foot distribution center and 18 company-owned NAPA stores generating $70M+ in annual sales and employing 425 individuals. Managed P&L, plus all operational, revenue, and market expansion initiatives. Directed all financial reporting, internal controls, regional policy implementation, information systems, distribution planning, inventory controls, and staffing. Coordinated and led marketing, field, and support organizations.Notable Accomplishments:* Penetrated new markets, gained substantial market share, revenue growth, and profits by identifying and executing conversion of 19 independently owned, opening 5 company-owned locations, and relocating multiple existing stores.* Trained and developed 3 operations managers to earn promotions as General Managers.* Optimized store productivity by co-developing store management financial seminar and independent NAPA store owner training.

Atlanta, Georgia, Us

Assigned to another turnaround for operation with poor sales and service levels.* Improved net profit margins in first year to company record of 11.9% of sales.