Chris Wise Email & Phone Number

San Francisco, California, Us

San Francisco, California, Us

• Work cross functionally with stakeholders across all verticals of the company from Uber Freight to Uber Eats.• Supervise 10 direct reports across two teams, CRM development and CRM data operations.• Onboard both internally built ESP’s as well as b2b specific, Marketo.• Define and collaborate with our platform partners to roadmap and build our internal automation tools enabling our marketers to execute campaigns at scale.• Own relationship with Salesforce Marketing Cloud.• Centralize all development globally, ensuring efficiency and production at scale.• Design and roll out modified agile process for 40 person operations team leading to increased productivity due to prioritization and capacity management.• Lead weekly technology development sessions to up level direct reports’ technical skill sets and coach them on business acumen.

San Francisco, California, Us

• Created an internal CSS framework (TRON) that is now the base for all email communications. Billions of emails have been sent with this base code.• Established the build flow all CRM developers now use with modern front end processes. These build tools have reduced the development cycle time by 85%.

Redwood City, California, Us

• Code complex, dynamic and responsive emails using best practice HTML, CSS, and VML for cross-client rendering and deliverability across desktop and mobile.• Create complex multi-track, multi-language programs for everything from education to monetization.• Single-handedly drove the creation and adoption of responsive emails across our team as well as internationally to increase email effectiveness.• Employ email best practices across 10 offices around the globe to ensure consistency and proper execution.

Redwood City, California, Us

• Built user welcome series, which boosted retention by 10% globally.• Performed extensive A / B testing on subject lines, content, device specific assets, CTAs, landing pages and checkout flows to increase conversion and optimize user flows.

Sf/Bay Area, California, Us

• Oversaw McAfee Latin American email efforts from start to finish.• Supervised the creation and execution of 25+ email communications a quarter.• Tracked campaign communications which ensured proper delivery for all major geographical regions.• Audited Dell US/UK websites monthly for price fluctuation and product offerings.• Analyzed competitors’ software; compiled the data and presented the findings to better our product for end users.• Evaluated email A/B split tests and created detailed reports explaining the strengths and weaknesses of every configuration.