Christina Jieun Lee Email & Phone Number

신규사업기획

대한민국 인천

e-Commerce- Lead and manage full eCommerce P&L- Build and drive online channel strategy including decathlon.co.kr, marketplaces, B2B sales, ship from store- Establish operational KPIs- Collaborate with internal stakeholders to implement strategy including IT, supply, logistics, stores- Recruit right profile as business expands- Coach online teammates to develop skills and behaviors- Lead user experience enhancements (UX/UI improvements)Marketing- Lead and… Show more e-Commerce- Lead and manage full eCommerce P&L- Build and drive online channel strategy including decathlon.co.kr, marketplaces, B2B sales, ship from store- Establish operational KPIs- Collaborate with internal stakeholders to implement strategy including IT, supply, logistics, stores- Recruit right profile as business expands- Coach online teammates to develop skills and behaviors- Lead user experience enhancements (UX/UI improvements)Marketing- Lead and manage full marketing budget- Build and drive marketing strategy including store and digital- Coach marketing teammates to develop skills and behaviors- Communicate with stakeholders to update actions, results and spending- Launched brand survey to optimize user communication Show less

대한민국 인천

- Built logistics strategy- Led 3PL selection including writing RFP, negotiating cost- Manage day-to-day operation, 3PL productivity, store implantation- Designed SOP and led CI- Pilot/manage annual logistics cost- Launched new logistics scheme as business requirement changes

Seoul

● Core Role: - Developing China business including fulfillment plan - Developing joint business plan with Chinese partners - Developing Global CBT fulfillment plan - Managing KPI and improving warehouse operation

Seoul

● Core Role: - Logistics PI consulting● Projects Delivered:1. Building penetration strategy for ocean transportation market for global express company - Logistics, Project Member [Feb. 2016] - Analyze Korean 3PL/Ocean/Air market, benchmark competitors and list up partnership/M&A candidates2. Design of logistics structure for e-commerce company - e-Commerce, Project Member [Jan. 2016] - Simulate delivery boundaries with estimated volume and analyze… Show more ● Core Role: - Logistics PI consulting● Projects Delivered:1. Building penetration strategy for ocean transportation market for global express company - Logistics, Project Member [Feb. 2016] - Analyze Korean 3PL/Ocean/Air market, benchmark competitors and list up partnership/M&A candidates2. Design of logistics structure for e-commerce company - e-Commerce, Project Member [Jan. 2016] - Simulate delivery boundaries with estimated volume and analyze quantitative and qualitative benefits3. Design of hub center for BGF retail - CVS, Project Member [Aug. - Nov. 2015] - Calculate estimated volume for CDC&RDC and number of workersCalculate the cost of construction, facilities and equipment per year4. Network optimization and process innovation for CJ Foodville - F&B, Project Member [Apr. - Jun. 2015] - Calculate estimated volume, number of workers and the cost of construction, warehouse facilities and equipment - Simulate optimal logistics network based on COG & green field analysis5. Design of nation-wide logistics operation structure for Samyang Corporation - Project Member [Aug.-Nov. 2014] - Develop to-be warehouse operation process and calculate expected number of workers 6. In-factory layout design for Iljin Bearing Art - Manufacturing, Project Member [Jun.-Aug. 2014] -Define estimated volume and design to-be process in warehouse/factory including automated facilities Show less

Shanghai, China

● Core Role:- Manage daily overall status of import/export, customs clearance, BLP, trucking with local employees- Expand sales in Chinese logistics market and maintain existing clients- Report sales performance to headquarter- Keep updating SOP and educate empolyees●Projects Delivered:1. Logistics operation/innovation management for Samsung SDI China - Electronics, Manager [May 2013-May 2014] - Analyze transportation patterns in Eastern/Southern China and… Show more ● Core Role:- Manage daily overall status of import/export, customs clearance, BLP, trucking with local employees- Expand sales in Chinese logistics market and maintain existing clients- Report sales performance to headquarter- Keep updating SOP and educate empolyees●Projects Delivered:1. Logistics operation/innovation management for Samsung SDI China - Electronics, Manager [May 2013-May 2014] - Analyze transportation patterns in Eastern/Southern China and design consolidation route for cost reduction - Manage transportation process via BLP(Bonded Logistics Park) 2. Import transportation of production machineries for Samsung LCD China - Electronics, Manager [May-Dec. 2014] - Set up inland transportation process for over-sized facilities - Conduct cargo tracking from ocean import via 4 different ports, customs clearance to inland transportation3. Logistics strategy design for Samsung Fashion(8 Seconds) China - Apparel, Project Manager [Apr.-May 2014] - Conduct benchmarking of other SPA brands in China and build 8 Second’s logistics strategy Show less

Jung-Gu, Seoul, Korea

1. H&M Korea Logistics Service 3PL TFT (May 2009- Dec. 2009) - Wrote a service propsal and won 3PL logistics service of H&M Korea, - Participated as a proposal writer, 2 other team members were involved, and; - Set-up wareshouse and transportation service.2. Hankook Tire Strategic Network Optimization Consulting (1st: Sep. 2009- Nov 2009, 2nd: Oct. 2010- Dec. 2010) - Conducted sole consulting for the client's Korea and USA region using SNO program by Oracle,… Show more 1. H&M Korea Logistics Service 3PL TFT (May 2009- Dec. 2009) - Wrote a service propsal and won 3PL logistics service of H&M Korea, - Participated as a proposal writer, 2 other team members were involved, and; - Set-up wareshouse and transportation service.2. Hankook Tire Strategic Network Optimization Consulting (1st: Sep. 2009- Nov 2009, 2nd: Oct. 2010- Dec. 2010) - Conducted sole consulting for the client's Korea and USA region using SNO program by Oracle, - Consulted optimizing the number and the size of DCs, or distribution centers, at certain service level with limited budget, and; - Experienced the process of global production planning by working with the client’s SCP team.3. Cargill Agri Purina Strategic Network Optimization Consulting (Oct. 2011-Dec. 2011) - Verified the reasonability of the client’s as-is warehouse location by COG calculation- center of gravity method, - Built a baseline and simulated DC merging scenario on SNO program, and; - Created visualized data report using Tableau Software- BI tool.4. Shinwon(Fashion) Logistics Process Improvement Consulting (May 2012- Jun.2012) - Analyzed in/outbound/return volume with various angles - such as seasons, regions, brands, retail channels - and redesigned nation-wide transport network,- Surveyed as-is warehouse layout and facilities and built a guideline for new warehouse layout, and; - Suggested the effect in terms of cost reduction and service quality.5. 8 Seconds(Fashion) Logistics Strategy Consulting for China (Nov. 2012-Dec.2012) - Benchmarked warehousing and transportation of other similar brands and derived insights for 8 Seconds operation, - Calculated the proper size of DC based on the logistics status of 8 Seconds Korea and suggested investement estimation for facilities, and; - Established a basic transport policy and proposed an approximate improvement plan after stabilizing transport service. Show less