Chris So Email & Phone Number

• Lead a team of Product Specialists who have direct responsibility for a $80 Million purchasing budget and management of casino games (slots, live tables, electronic tables, bingo) across all 35 gaming facilities across.
• In 2019/2020, BCLC's casino products generated revenue of $1.833 Billion.
• https://www.casinosbc.com/

Vancouver, British Columbia, Canada

Vancouver, Canada Area

• Managed the slot and bingo lines of business for part of the BC casino network.Achievements
• Developed business strategy for $23 Million bingo business, incorporating new corporate social purpose mission.

• Oversaw new member acquisition for the Encore Rewards customer loyalty program.Achievements
• Developed internal incentive program that led to all-time high program usage rate.

Vancouver, British Columbia, Canada

• Led a team of Product Specialists who managed the customer loyalty program for casinos in BC, including: program feature development, new member acquisition promotions, existing member retention, technology and.
• https://www.encorerewards.ca/Achievements
• Led a multi-year program update that resulted in +32% year-over-year growth in program usage rate.

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

• Managed the slot business for part of the BC casino network (12 of 36 locations and 4,300+ games). This included direct responsibility for a purchasing budget of $8+ Million which in turn drove $300+ Million in revenue.
• Built and managed relationships with slot manufacturers, casino operators and various internal stakeholders. Achievements
• Designed and successfully launched BC's first-ever $1 slot progressive game and first-ever themed slot machine area.

Vancouver, British Columbia, Canada

• Managed the Video Game and Movie categories (merchandising, promotions, pricing) for both Futureshop.ca and Bestbuy.ca as part of a multi-channel retail strategy.Achievements
• Launched PlayStation 4 and Xbox One consoles successfully online in the biggest video game launch in company history while beating the competition on pre-order availability.
• Developed online marketing and merchandising plans to drive 2013 “E3” video game pre-order promotion resulting in all-time highest success, achieving 364% unit volume and 310% sales volume year-over-year, winning the.
• Won Multichannel Team Achievement Award in 2013 as part of Movies team for top performance within Merchandising department for efforts in driving multichannel sales and customer experience which produced department.
• Won Make the Holidays Award in 2014 as part of Video Games team for Top 2 team performance within Merchandising department (30 teams) for efforts in driving December profit results.

Burnaby, British Columbia, Canada

• Oversaw Online Store inventory for all departments under Future Shop brand.
• Improved customer experience and satisfaction by working with Order Management department and traditional Inventory Analysts to fill customer back-orders and resolve customer complaints.

Burnaby, British Columbia, Canada

• Managed Home Theatre Audio Components portfolio (DVD/Blu-ray players, home theatre systems, receivers, home speakers) for all Best Buy stores in Canada.Achievements
• In 2010, led Home Theatre Audio categories (home theatre systems, receivers, home speakers) to an all-time high market share (since 2002).

Burnaby, British Columbia, Canada

• Managed Home Theatre Source & Accessories portfolio (cable/satellite set-top box, audio/video cables, TV wall mounts and stands, remote controls) for all Best Buy stores in Canada.
• Managed the business from end to end: built annual budget and revenue forecast, built product assortments, developed and maintained vendor partnerships, developed and executed customer promotions, managed advertising.
• Won Boxing Day Gloves Award for top Boxing Day sales performance among all Best Buy buying teams.

Burnaby, British Columbia, Canada

• Managed in-store customer experience for Televisions department including interactive displays, signage and product merchandising for all Best Buy stores in Canada.Achievements
• Successfully overhauled the flagship ‘home theatre living room’ display, winning the Associate of the Month award for that effort.

Burnaby, British Columbia, Canada

• Supported Computer Peripherals portfolio (video cards, networking equipment, memory storage devices) for all Future Shop stores in Canada through promotions and advertising development and execution, internal/external.
• Took responsibility for E-Commerce program and through vendor negotiation and promotions development with ECom team achieved +130% same-store performance (vs. +23% prior year) driven by highly successful.

Mississauga, Ontario, Canada

Prince George, British Columbia, Canada

Bachelor Of Commerce (Bcom), Majors: Transportation & Logistics (Co-Op), Finance. Minor: Ecommerce

Activities and Societies: UBC Commerce E-Business Club. The University of British Columbia (UBC) is consistently ranking among the 40 best.

High School Diploma

Established in 1922, Vancouver College is the only all boys, independent Catholic school in British Columbia. https://www.vc.bc.ca/