Chris Worden Email & Phone Number

Re-Imagining The Art of GTMFrom startup to scale-up, Vesna Marketing Group is a leader in go-to-market strategy and execution. We partner with experts to create, capture and convert demand, translating intent into revenue. Creators of the Velocity through Fundamentals model, we help businesses use brand marketing, communications, relationships and partnerships to hit escape velocity and take their business to the next level.We offer: Fractional CMO Services for Startups to ScaleupsWhat is Vesna Marketing Group?We help businesses plan and execute their go-to-market efforts in a way that aligns with how people buy today. Our mission is to make starting and growing a business more efficient and effective, and make marketing more scaleable and understandable across organizations.- Vesna GTM - Go-to-market subscription services for startups and scale-ups.- Vesna Network - Pre-screened service providers for everything from CRM implementation to influencer marketing.- Vesna DIY - Educational tools and resources for DIY-minded business people.

Us

Round Rock, Tx, Us

- Marketing Leadership, Innovation & Execution- Drive creativity and innovation within and across marketing teams through collaboration with other colleagues- Effectively lead a team of experienced marketing managers to ensure the delivery of fresh ideas that differentiate our brand and increase conversion- Develop comprehensive recommendations on the national marketing plan during annual business planning spanning: retail, media, opinion leaders, and occasions- Collaborate with marketing leadership on the strategy, planning and execution of the marketing mix, ensuring an unparalleled commitment to quality- Collaborate with sales leadership to maximize impact of initiatives on consumers and drive growth- Leverage consumer insights and trends to up-level the team’s strategic capabilities with building plans- Help direct reports and their teams build rich networks that help identify trends and maintain relevant brand positioning in both existing and emerging markets- Manage and lead major projects as needed- Manage and/or delegate budgets, expenses and other administrative responsibilities- Share best practices to leadership through open communication, recaps and reports

Salzburg, Austria, At

Drive connection and affinity for Red Bull through digital innovation, timely story-driven content and by staying current with the changing consumer sports landscape. Manage digital marketing, public relations, and creating and marketing content across Red Bull’s sports events such as Red Bull Rampage, Red Bull Soapbox Race, Red Bull 400, influencers and more. Implement and work across a 360-degree, integrated planning model; help facilitate editorial campaigns across Earned, Shared and Owned channels; and amplify Paid initiatives for greater consumer engagement, with the objective of driving impact, engagement and conversation.

Salzburg, Austria, At

Drive connection and affinity for Red Bull through digital innovation, timely story-driven content and by staying current with the changing consumer sports landscape. Manage digital marketing, public relations, and creating and marketing content across Red Bull’s sports events such as Red Bull Rampage, Red Bull Soapbox Race, Red Bull 400, influencers and more. Implement and work across a 360-degree, integrated planning model; help facilitate editorial campaigns across Earned, Shared and Owned channels; and amplify Paid initiatives for greater consumer engagement, with the objective of driving impact, engagement and conversation.

Salzburg, Austria, At

Drive connection and affinity for Red Bull through digital innovation, timely story-driven content and by staying current with the changing consumer sports landscape. Manage digital marketing, public relations, and creating and marketing content across Red Bull’s sports events such as Red Bull Rampage, Red Bull Soapbox Race, Red Bull 400, influencers and more. Implement and work across a 360-degree, integrated planning model; help facilitate editorial campaigns across Earned, Shared and Owned channels; and amplify Paid initiatives for greater consumer engagement, with the objective of driving impact, engagement and conversation.

Fuschl, At

Responsible for executing Red Bull's marketing strategies through Athlete Marketing, Events, Opinion Leader Marketing and Consumer Collecting, and maximizing local Communications output within the North and South Carolina Market. Adapt national strategies for relevant local sports, disciplines and scenes. Management and execution of the strategic marketing direction of the brand; tailoring brand marketing initiatives to the local market landscape. Creation, planning and execution of marketing programs, sampling and events with a specific focus on communications. Integration of marketing into key sales initiatives to grow the user base and build brand awareness, brand love and word of mouth for Red Bull and product sales.

Fuschl, At

Responsible for executing Red Bull's marketing strategies through Athlete Marketing, Events, Opinion Leader Marketing and Consumer Collecting, and maximizing local Communications output within the North and South Carolina Market. Adapt national strategies for relevant local sports, disciplines and scenes. Management and execution of the strategic marketing direction of the brand; tailoring brand marketing initiatives to the local market landscape. Creation, planning and execution of marketing programs, sampling and events with a specific focus on communications. Integration of marketing into key sales initiatives to grow the user base and build brand awareness, brand love and word of mouth for Red Bull and product sales.

London, Gb

Mission: Build value for clients by developing strategy and assisting in activation of brand management activities via digital media, event activation and infrastructural design.• Ongoing Client: Strength Wraps (www.strengthwraps.com)• Purpose: Create a cohesive digital package that represents the brand; Develop a long term strategy for growth; Drive innovation in the direct-to-consumer experience.• Ongoing Client: 3FU3L (www.3FU3L.com)• Purpose: Create a cohesive digital package that represents the brand; Identify brandgrowth opportunities that position the company against tier 1 competitors on a verylimited budget; Advise on market conditions, provide insight.• Additional Clients: FMF, Dirt Rider, CrossFit, Yahoo and BMW.

Mission: Build a best-in-class media department capable of drastically growing the digital reach of the organization.• Conceptualized, captured, created and launched all digital media.• Built a scaleable working platform for the department to grow.• Served as a member of the leadership team during planning and decision makingprocesses for all business activities.• Served as the leader of the strategic planning team for 2015.• Accomplishment: Grew social media following by 430% in one year.

Mission: Grow an emerging equipment brand from good to great.• Utilized BTL strategies to build small fires, secure partnerships in event and product innovation, identify ATL model development strategies to level the playing field against tier 1 competitors.• Recruited, trained and managed a team capable of satisfying business goals while staying within operational budgets.• Developed and activated an integrated marketing communications plan with an emphasis on digital media to cultivate a broad and sustainable user following.• Accomplishment: Successfully restructured ecomm efforts to double sales from 2011 - 2012, from $800k/yr to $1.6 million.• Additionally: Functional Equipment was acquired by Forge Fitness in 2013.

Mission: Create a world class strength and conditioning facility in the heart of Orange County.• Managed day-to-day operations of program efficacy, marketing initiatives and enterprise planning.• Conceptualized CFCM's mission and communicated it to the member base through best- in-class communication channels.• Recruited, trained and managed a team of world class CrossFit coaches.• Successfully relocated the business twice, most recently to a 10,000 sq. ft. state-of-the-art facility.• Accomplishment: Drove membership base from 136 to 250 while simultaneouslybringing down general overhead per client.

Los Angeles, California, Us

Mission: Create the premier location to translate the global sport of motocross to a digital audience.• Directed all editorial content & managed budgets totaling $1.2 million dollars per year.• Ensured all silos of business were hitting key performance indicators for three straightyears — 100% success rate throughout 3 separate corporate acquisitions/mergers.• Accomplishment: Successfully launched the first digital ecomm and editorial partnershipin the motocross industry between MotosportOutlet.com and Motocross.com whichensured long term financial solvency for the editorial efforts of the publication.• Additionally: Motocross.com was acquired by Bonnier Group in 2013 and absorbed bythe Transworld Motocross brand.

Fuschl, At

Part of the most dynamic and empowered student ambassador program in the world. SBM's are passionate about Red Bull and share their love for the brand with their peers. They are responsible for driving the brand image on campus, building belief in the product benefits and ensuring long term loyalty starting with the college experience. The goals of the Student Brand Manager program are to reach new students, excite students, increase sales and manage the Red Bull brand on a collegiate level.

Bachelor'S Degree, Communications And Marketing

Bachelors, Pr & Marketing

Education record