Chris Worthington Email and Phone Number

Overseeing international expansion of the Free People brand in Europe, leading marketing and direct-to-consumer

Lead brand + performance marketing, consumer insights and analytics teams. Responsible for e-commerce, site merchandising, content, ux + ui design.

Responsible for e-commerce, Marketing, Analytics, Consumer Insights and UX.

Led digital strategy, CRM, loyalty and commerce engagements across Retail, CPG, Auto and media clients. Work included designing a crm-driven loyalty construct for an NBA team client, launching a natural & organic lifestyle brand, developing customer-centric digital marketing programs for a major investment firm, and leading the direct to consumer strategy for a CPG client.

Lead email acquisition and engagement-marketing strategy and program execution for Comcast’s national Cable group – its highest revenue-generating business unitResponsible for conceiving and executing incremental business development projects that drive profitable ROI for Comcast and Comcast.comSource and vet external partnerships and profitable ROI-driven ventures for ComcastCreate and execute multi-channel digital marketing programsManage development of customer segmentation, purchase-propensity, and customer life-cycle marketing programs, including acquisition, engagement, up-sell, and win-back for multiple product teamsManaged six-month complete ESP migration, including data architecture and integration, business rules, and optimizationOversee email creative, copy, and campaign execution process, liaising with Legal and Communications teamsDirect cross-functional team meetings integrating CRM, Display, email, site marketing, and social

Responsible for the creation, management and allocation +$50MM dollar direct response marketing budget and strategy, across ten online direct-response channels, representing the Gap Inc. portfolioDeveloped strategy and identify areas of new, profitable business opportunities on behalf of Gap Inc.'s portfolio of on-line and off-line brandsManaged and developed strategy for acquisition mobile marketing initiativesRepresented Gap Inc. at industry-related conferences and forumsManaged marketing team analytics and reporting, evaluating marketing efficacy by programDeveloped strategies that drove customer formation and the growth of incremental purchases within the Gap Inc. customer baseManaged search and mobile marketing agency relationshipVetted and analyzed hundreds of business and partnership proposals from external vendors and business partners

Barcelona and Madrid, Spain; Milan, Italy; Dublin, Ireland; London, United Kingdom