Copywriting Manager
CurrentI lead a small but mighty team that's responsible for all of Booking.com's global and business-wide marketing copywriting efforts, connecting with diverse audiences across partners (hotel and property owners and other service providers), travellers/customers, employees, the wider industry and more. We produce everything from creative ideas for large-scale marketing campaigns to sensitive messaging around tax changes and crisis communications.Among other things, I'm responsible for… Show more I lead a small but mighty team that's responsible for all of Booking.com's global and business-wide marketing copywriting efforts, connecting with diverse audiences across partners (hotel and property owners and other service providers), travellers/customers, employees, the wider industry and more. We produce everything from creative ideas for large-scale marketing campaigns to sensitive messaging around tax changes and crisis communications.Among other things, I'm responsible for people and craft management of eight core and senior copywriters, quality assurance and craft learning and development, operational workload and capacity management and assignment, stakeholder and process management, and future-facing strategic planning. Show less