Chris Wych Email & Phone Number

Newcastle Upon Tyne, United Kingdom

I am responsible for driving profitable sales growth across 18 countries within 4 key regions across Europe - Scandinavia, Finland, Russia & Poland. I have a team of Regional Sales Managers & Key Account Managers as direct reports who in turn manage, Field Sales teams, direct customers, indirect customers & Architects & Designers. A key focus is on delivering high performance through personal development of a team of 18 across the regions.

I am currently working on an interim 6 month consultancy role as Interim Sales Director for the UK & Ireland with Formica Group Europe. My role is to focus on driving profit performance through the UK sales team, enhancing existing skills & contributing to the overall effectiveness of the European Leadership team.

- Responsible for the Pernod Ricard UK wine portfolio within Wholesale Cash & Carry & On Trade channels.- Develop & deliver the UK wine & champagne strategy across the On Trade & Wholesale Cash & Carry channels- Work with & manage a team of 9 National Account Managers to negotiate profitable trading terms across all customers- Complete P&L responsibility - Delivering results through people, motivating, developing & coaching- Manage brand leaders (Jacob's Creek / Brancott Estate / Campo Viejo / Mumm & Perrier Jouet)- Work effectively cross functionally to deliver ROI (Spirits Commercial / Brand Marketing / Trade Marketing / Supply Chain / Finance / Customer Services)

- Role is part of the channel Senior Management Team reporting to Channel Director- Play an influential role within the Leadership Team on developing channel strategy- Responsible for Managing a team of 3 x National Account Managers- Negotiate profitable trading terms with three major National customers for total Pernod Ricard Wine & Spirits portfolio- Coach team on commercial sales & negotiation skills- Work cross functionally to deliver maximum ROI

- Deliver Profitable Sales Contribution growth annually across the total Spirits & Beer portfolio - Achieve all Portfolio/Brand/Category initiative targets- Lead & motivate a team of 7 Business Development Executives in the London Region- Facilitate Sales Training Courses (Core Selling/Persuasive Selling/Negotiation Skills/Commerciality)- Develop a recruitment plan which ensures maximum efficiency- Manage budgets for region - Customer Facing / Point of Sales / Advertising- Ensure team comply with the Diageo Marketing Code with all activity

- Achieve all technical requirements for Guinness Draught In the London Region- Lead & motivate a team of 14 Technical Executives- Hit 100% of SLA's (Service Level Agreements) through the team- Manage workload when 100% resource not available- Manage contractor budgets

- Drive profitable growth through five key UK Regional brewers Greene King/Fullers/Youngs/Hall & Woodhouse/Gales- Negotiate contracts/terms agreements ensuring a positive return on investment

- Assist in developing an ATL/BTL campaign for a new brand launch (Draught Kilkenny Irish Beer)- Build close working relationship with outside agencies- Work with internal partners closely to ensure successful launch- Assist Account Team’s in launching brand to key wholesale customers- Monitor & react to sales data to ensure health of brand in it’s infancy

Held various Field Sales roles & junior Account Management roles