Chris Yeager Email & Phone Number

Saint Joseph, Mi, Us

St. Joseph, Mi, Us

Responsibilities include: MARKETING - managing and executing a variety of marketing activities that helps to drive leads and opportunities to our sales department, and partner base, as well as create brand awareness across the channels. This is done through e-mail campaigns (Mail Chimp or Constant Contact), web development and maintenance, social media development and maintenance, as well as signing up for/creating/setting up/attending various trade shows across the country as PrintekMobile or with our partners. Work with our other sales associates to plan and execute marketing activities and needs for them to generate demand. Work with our resellers and distributors on marketing projects (email campaigns, trade shows, vendor fairs, lunch and learns, etc) to drive traffic. Responsible for all social media needs and updates. Maintain our web site and web presence by working with our web developers. Design and develop product brochures, case studies and other marketing materials as needed. Provide valuable input on new product development based on past experiences and market demands within the mobile printer market.MOBILE CHANNEL SALES - Search for, obtain, maintain, and expand relationships with current and potential channel partners in public safety, hospitality, DSD, route accounting, field service and other markets. Responsible for setting and achieving sales goals, profitability, and partner recruitment objectives. Support channel partners in their sales and marketing efforts to sell PrintekMobile products, and achieve sales and profitability. Train partner base, new and existing, on our line of mobile products so they can effectively sell our products. Create and provide leads and demo printer requests to our partners, allowing them to succeed in selling the PrintekMobile line. Stay current with latest developments in the marketplace and competitors activities.

St. Joseph, Mi, Us

As HR Manager, it was my responsibility to coordinate and manage all employee benefits, payroll functions through PayChex, recruiting and hiring duties, as well as many other daily HR functions. I worked closely with our health, dental, 401(k), work comp providers on making sure Printek and it's employees are getting the best possible coverage's available, and that these services are reasonably priced. In addition to HR , I also managed the shipping department, helping to make sure products got out flawlessly and were easily tracked. I worked directly with our Fed-Ex and UPS reps and other shipping vendors, and used their web based software packages to make sure we are getting the best prices and services possible. Quite a bit of variety in responsibilities, but I really enjoyed the constant change an challenge. As our employee count dropped over the years, the HR Manager job was no longer a full-time responsibility, and that's when I transitioned back into more Sales and Marketing.

St. Joseph, Mi, Us

- Worked to cultivate new resellers and distributors to sell our line of mobile printers into a few key markets, as well as support existing partners. - Developed processes to prospect new leads, qualify the leads, and then pass them onto the correct reseller/distributor for them to take the lead and sell . - Supported the resellers with product training, marketing material, marketing support, trade show support, etc.- Initiated sales process by building relationships; qualifying potential; scheduling appointments.- Helped develop sales by making initial presentations; explaining product and service enhancements and additions; introducing new products and services.- Closed sales by overcoming objections; preparing contracts.- Contributed information to sales strategies by evaluating current product results; identified needs to be filled; monitored competitive products.

St. Joseph, Mi, Us

Managed all marketing for the company and activities within the marketing department. Developed the marketing strategy for the company in line with company objectives. Co-coordinated marketing campaigns with sales activities. Involved with monthly mailing campaigns, new product development, product literature, trade shows, partner support, brand development, competitive analysis, PR campaigns, and product launches.

Responsible for managing company wide IT needs through an offsite IT Management company. Work with that company to maintain our servers and networks, computers, printers, Wi-FI networks, as well as troubleshoot any company IT related issues that arise. Work to source the most cost effective computer solutions and help set up any new computer needs. Work to maintain our internet and phone connections through Comcast and other providers. Work on periodic evaluations of the current systems with our IT Management company, and look to proactively implement solutions to keep the entire network running. Responsible for maintaining security system for the building and employee access cards.Help to maintain antivirus software, SPAM filtering software, and malware.

Education record

Masters, Business Administration And Management, General

Bachelors, Marketing With Minor In Business