Chris Young Email and Phone Number

Working closely with the Digital Marketing Manager and in-house Creative and Digital team of developers within the Marketing Division, we collaboratively provide creative for bike/product launches, video launches, and campaigns for Norco Bikes and promote the Norco Race Division of elite riders around the world.Website UX/UI design, digital product design, SmartEtailing (online catalogue), email marketing, Shopify/ShipEarly workflow, app design and creation.Strategize, conceptualize, prototyping, test and website development of Norco.com and other Live To Play Sports web properties. A handful of Project Management is thrown into the mix.

Design lead overseeing an in-house team of designers, programmers, marketing staff and social media department. I also oversaw freelance designers, photographers, videographers and video production teams as needed.Art direction, strategy, design and brand development, UX/UI, front-end responsive website design, digital and traditional/OOH advertising campaigns including SEM, economic development campaigns, brand strategy, brand/website audits, strategic marketing, packaging, print production and large-scale integrated social media campaigns. Creating and presenting concepts to clients and working closely with stakeholders throughout the process.Clients include: Clients range from high-tech companies, government agencies (federal, provincial and municipal), restaurants, and healthcare to retail brands.NSIRA - National Security and Intelligence Review Agency of Canada, Fisheries and Oceans Canada, Government of British Columbia (GCPE - Government Communications and Public Engagement, Ministry of Agriculture, Ministry of Citizens’ Services, and Ministry of Education), Government of Saskatchewan, BC Liberal Party, District of Squamish, FarmFolk CityFolk, Invero Digital, Alpine Credits (Amur Capital), Coast Mental Health, Cystic Fibrosis Canada, Downtown Vancouver Business Improvement Association, Ambleside-Dundarave Business Improvement Association, BC Forestry Innovation Investment, University Neighbourhood Association (UBC), Kwantlen Faculty Association, Providence Health, Industry Training Authority (ITA), McKenzie’s Country Farm Honey, Sunshine Coast Regional District, City of Surrey, City of Prince George, City of Campbell River, District of Kitimat and more.

Conceptualize, strategize, art direct and design brand development, UX/UI, print and digital collateral, digital and traditional advertising campaigns, websites, annual reports, packaging, environments, tradeshow booths, signage, editorial layouts, lead social media campaigns and more.Clients include:Red Bull, MacNeil Bikes, Industrial Brand Creative, Latitude Agency, Gardens British Columbia, Cycling British Columbia, The Salient Group, Coercion Design, Chum Television (CityTV Vancouver), Free Agency Creative, Twin Fish Creative, Blenz Coffee, Peoples Jewellers and more.Achievements:Gardens British Columbia identity: A new brand includes a logo, brand standards guide, print collateral, print/digital ads and a fully-responsive website. Gardens British Columbia is a coalition of public gardens that promotes British Columbia as a tourism destination for garden visits and experiences.

Conceptualize, art direct and design brand development, UX/UI, print and digital collateral, websites, packaging, environments, tradeshow booths, signage and more. Full understanding of Drupal and WordPress CMS frameworks, PPC and SEM landing pages.Clients include:Windset Farms, Jind Fruit Co., Taylor Farms, What’s at the Market, Vista D’oro Winery, Mink Chocolates, British Columbia Ministry Of Forests and Range / Forestry Innovation Investment, BC Construction Industry Training Organization, Reimer Alliance Concrete Mixer, and more.Achievements:Windset Farms Office Environmental and Wayfinding Design – Interior design/environmental design and wayfinding signage at Windset Farms’ office and three million sq ft greenhouse in Santa Maria, California.Windset Farms Packaging Design – Redesign of Windset Farms’ entire product line with a fresh new look, including resealable bags, net bags, clamshell labels and packing cases.Tugboat Group Website Redesign – a major update to the design agency’s website was no easy feat, trying to incorporate all the different stakeholders’ ideas.You can see these projects on my website.

(formerly David Wylie Communications Inc.)Conceptualize, create and produce branding and collateral for Coercion, an award-winning design studio whose focus is on many of Vancouver’s high-end condominium developments and historic conversion projects. Materials include branding, identity work, brochures, websites, presentation folders, stationery, and specialty promotional items.Achievements:Using my web experience, I brought Coercion closer to a full-service studio, which previously concentrated on print projects within the real-estate marketing sector. This resulted in many more websites staying within Coercion’s studio – keeping the project’s branding more on-point. Full corporate website redesigns for Intracorp, The Salient Group and the Townline Group of Companies, as well as websites for some of those developer’s projects.Clients include:The Salient Group, Townline Homes, Intracorp, Bogner Developments, Mosaic Homes and more.

Created and supervised all design and promotions for MacNeil Bikes, Ten Pack Distribution, the Metro BMX Jam contest series, and Pivotal Seats. Duties included:Producing brand identities, catalogues, posters, websites, copywriting and website news updates, studio product photography, and everything under the sun. Oversaw design, editing and production of four full length action-sport commercially released DVDs (The MacNeil Video, MacNeil San to Van tour video, Ten Pack Evolution, Props Metro Jam video)Achievements:While wearing many hats, and utilizing several skill-sets across multiple platforms, I elevated the worldwide recognition of the many brands that World Bicycle Sports promoted. This includes their in-house bicycle brand MacNeil Bikes; their Canada wide distribution company, Ten Pack Distribution; their patented Pivotal seat/seatpost combo accessory; and the professional BMX Metro Jam contest series in Singapore, Toronto and Vancouver over 5 years; and also the infamous Red Bull Elevation contest series in Guadalajara and Whistler over 4 consecutive years.

Created and supervised all design and promotions for MacNeil Bikes, Ten Pack Distribution, the Metro BMX Jam contest series, and Pivotal Seats. Duties included:Producing brand identities, catalogues, posters, websites, copywriting and website news updates, studio product photography, and everything under the sun. Oversaw design, editing and production of four full length action-sport commercially released DVDs (The MacNeil Video, MacNeil San to Van tour video, Ten Pack Evolution, Props Metro Jam video)Achievements:While wearing many hats, and utilizing several skill-sets across multiple platforms, I elevated the worldwide recognition of the many brands that World Bicycle Sports promoted. This includes their in-house bicycle brand MacNeil Bikes; their Canada wide distribution company, Ten Pack Distribution; their patented Pivotal seat/seatpost combo accessory; and the professional BMX Metro Jam contest series in Singapore, Toronto and Vancouver over 5 years; and also the infamous Red Bull Elevation contest series in Guadalajara and Whistler over 4 consecutive years.

Created and supervised all design and promotions for MacNeil Bikes, Ten Pack Distribution, the Metro BMX Jam contest series, and Pivotal Seats.Duties included:Producing brand identities, catalogues, posters, websites, copywriting and website news updates, studio product photography, and everything under the sun.Oversaw design, editing and production of four full length action-sport commercially released DVDs (The MacNeil Video, MacNeil San to Van tour video, Ten Pack Evolution, Props Metro Jam video)Achievements:While wearing many hats, and utilizing several skill-sets across multiple platforms, I elevated the worldwide recognition of the many brands that World Bicycle Sports promoted. This includes their in-house bicycle brand MacNeil Bikes; their Canada wide distribution company, Ten Pack Distribution; their patented Pivotal seat/seatpost combo accessory; and the professional BMX Metro Jam contest series in Singapore, Toronto and Vancouver over 5 years; and also the infamous Red Bull Elevation contest series in Guadalajara and Whistler over 4 consecutive years.Event Management includes large scale international filmed/televised sporting events for:- Red Bull Elevation: Guadalajara, Mexico (2008), and Whistler, Canada (2007, 2006, 2005)- Metro BMX Jam contest series: Singapore, Vancouver, Toronto, Kingston, filmed for the RushHD network and FuelTV network, USA (2002-2008)- ERA Elite Race Association- 2008 Kingston Bike Festival

Designed layouts for both the print and web versions of the magazine. Produced content for the news component of the website on an almost daily basis.

Created promotional collateral and advertising campaigns for a largely corporate client base.Clients:Future Shop, Masev Communications, Stormtech Outerwear, Champion Sportswear, Ryders Eyewear and more.(Freelance position turned into full-time position)

Created annual reports, identities, advertising campaigns, brochures, presentation folders, packaging, websites, and tradeshow boothsClients include:BC Rail, Sun Peaks Resort, Forbes Medi–Tech, ReturnAssured.com, SoBe, Cool Canadian Water and Virgin Cola.

Created promotional collateral such as kit folders, magazine campaigns, tradeshow booths, websites, and some small multimedia projects for a wide range of clients.

I worked part-time throughout the school year, and full time during my summers while attending Conestoga College. I designed packaging solutions for a broad range of applications, from medical supplies to automotive. Tasks included working with the Senior Industrial Designers creating samples and prototypes, quality control of first-offs prior to moving into production, creating Autocad drawings for tooling, as well as verifying dies.