As a seasoned leader in brand, marketing, and communications, I bring a wealth of experience across diverse industries including hospitality, arts & culture, sport, entertainment, live events and media. My career spans roles on both client side and within agencies, where I've honed a unique blend of strategic insight and creative execution.I've had the privilege of working globally, from Europe and the UK to Japan, Singapore, Australia, and New Zealand. This international experience has not only broadened my perspective but also sharpened my ability to manage complex projects, drive creative strategies, and foster meaningful partnerships across cultures and markets.Recently, I've served as a senior marketing consultant for Australian organisations such as St. Jerome's Laneway Festival, SXSW Sydney, Sydney Writers' Festival and Plate It Forward Hospitality Group. In these roles, I've led campaigns that resonate, managed intricate budgets, and navigated stakeholder relationships with a focus on authenticity and impact.My agency experience includes collaborating with global giants like Intersport Group, Adidas, BBC, Sony, Tokyo Marathon, UFC Japan, Nikko Hotels, and Discovery. I’m also proud to have worked directly for some of the best in the business; Merivale, AEG Europe, TEG, Sydney Festival, The Luna Entertainment Group, The Japan Times, Laneway Festival and MusicNSW.Beyond my professional work, I’m actively involved in the community as a board director for the Bondi & Districts Chamber of Commerce. I’m passionate about sharing my knowledge and insights, having featured as a guest speaker at major events and institutions including City of Sydney ‘City Talks’, Mumbrella’s Entertainment Marketing Summit, Big Sound, Vivid Sydney, TAFE NSW, Australian Institute of Music, Destination NSW, Sound Summit, Music NSW, Music NT, Bolster Group, Community Broadcasting Association of Australia and Amsterdam Dance Event (ADE).I'm deeply passionate about mental health and wellness, which led me to found Here We Breathe, a startup dedicated to providing breathwork and meditation classes and workshops for individuals, groups, and corporates, serving a diverse clientele across APAC, the UK, and Europe.At the heart of my approach is a commitment to authentic leadership and a desire to make a meaningful impact.