Chris began his career in Toronto at FutureBrand, where he had the opportunity to work on national and international brands like Coca-Cola, Cadbury, RBC, Heinz, and Empresas Polar. Following his move to the West Coast, Chris’ thoughtful and strategic approach to design led him to become Creative Director at renowned agencies including TAXI and Cossette, leading creative for TELUS, McDonald’s, WestJet, and MINI, to name a few. Along the way, Chris also found the time to create one of the world’s most popular packaging design sites – lovelypackage.com.Chris champions beautiful design with purpose, guiding our creatives and directing a wide range of projects encompassing digital, product development, advertising content, and more.