Chris Zegal Email & Phone Number

San Diego, Ca, Us

Irvine, California, Us

#1 online auction site for Commercial Real Estate (CRE) with $31B in transactions since inception. Acquired by CoStar Group in 2020. Responsible for building the company brand to grow property listings from brokers and sellers. Led digital marketing of properties on the auction platform to attract buyers. Managed advertising agency, PR agency, ten-person internal team, and $15M budget.• Sold $2 billion of properties in 2023, averaging less than 100 days from list to close.• Spearheaded marketing for Season 2 of Battle of the Bids: the largest CRE competition in the world. The online game brought together 10,000 CRE professionals to predict the final sales prices of properties in Ten-X's auctions. Players placed over 122,000 bets and won $3M of prizes over six rounds. Developed new marketing strategy to open the game to all brokers and owners, while simultaneously employing account-based marketing (ABM) targeting of top sales prospects. Routed 2,000 high-value players with $15B+ in active listings to sales for follow-up. • Revitalized PR program, focusing on executive thought leadership. Generated six times more top-tier and national publicity overall. Increased press for Battle of the Bids by 275% YoY. • Optimized digital marketing strategy for 1,000 properties listed on the auction platform. Increased inbound buyer engagement by 10% and cut $1M in expenses by remixing channels (display advertising, SEM, paid social, email, and print). • Launched new content marketing program to engage and convert prospective clients. Overhauled BID Magazine, the flagship publication, to deliver market insights and auction education. Grew content engagement from less than 1,000 downloads in 2022 to 150,000 in 9 months in 2023.• Partnered with sales to develop a new competitive sales toolkit and collateral, enhanced regional sales team support and exposure.

Bethesda, Maryland, Us

In this role, I lead a team of 12 employees and dozens of agency staff responsible for marketing strategy, branding, public relations, digital and content marketing, omnichannel advertising, and sales enablement. Together, we helped the company achieve the #1 market position and double in size over 5 years. As a result, the company stock is beating the S&P 500 Index.Walker & Dunlop is a $1.1 billion publicly traded provider of capital to the US commercial real estate industry with 1,400 employees and 5 subsidiary brands serving distinct market segments.

Bethesda, Maryland, Us

Bethesda, Maryland, Us

I was responsible for marketing strategy, solution positioning, brand awareness, and lead generation at this privately held IT services firm. I doubled marketing qualified leads and sales qualified leads with content marketing that positioned the company as a thought leader for CRM, ERP and BI solutions.

Wausau, Wi, Us

I led a team of 12 responsible for marketing strategy, branding, public relations, analyst relations, lead generation, inside sales, tradeshows, proposal response, and sales support. When I joined, Wausau’s core business was in decline. When the company shifted to SaaS and outsourced solutions, we repositioned the brand and products, educated the market on our offerings, and drove client adoption. Marketing initiatives were credited with bringing in 125 new logos. This success led to the company’s acquisition by Deluxe Company with solid returns for our PE owner, Frontenac. Wausau Financial Systems was an $80 million financial technology company providing electronic payments, integrated receivables, paperless banking, and treasury management solutions for commercial banks and corporations.

Bethesda, Maryland, Us

I led client engagements and developed business with top technology and financial services firms at this privately held sales and marketing consultancy. I grew the firm by establishing a new practice area focused on marketing. I further diversified by incubating and launching an in-house direct marketing agency that ultimately represented 25% of revenue. Clients included: IBM, Microsoft, Avaya, British Telecom, SAP, Mastercard, Safeco, Humana, Merck, Corporate Executive Board, and more.

Bethesda, Maryland, Us

I was hired to build a marketing program from the ground up. I renamed and rebranded the company to better communicate the company’s value proposition. Marketing programs helped bring in 13 new clients, doubling the firm’s revenue, by generating awareness of the company’s proprietary intellectual property and services.

Falls Church, Va, Us

In this role, I supervised a team of 7 design and editorial staff responsible for internal communication campaigns. I built this new function to support culture, recruiting and retention, as of which contributed to SRA’s recognition as a Fortune Best Workplace winner.SRA International was a $300 million privately held IT firm serving government, health care, government, and financial services clients.

Falls Church, Va, Us

I developed requirements and conducted field trials of emerging systems for automating medical records.

Emba, General Management

Photography And Design

Ba, Philosophy