Christopher H. Email & Phone Number

Alameda, CA, US

San Francisco Bay Area

• Accountable for managing sales and distribution in the North West of Amaro Montenegro and Select Aperitivo
• Managed the supplier relationship between importer Gallo & Distributor Wine Warehouse.
• Facilitated sales initiatives and programming, marketing events to engage trade and increase brand affinity.
• Exceeded sales targets and achieved KPI’s increasing on and off premise distribution and volume goals.

California, United States

• Managed DIAGEO Reserve portfolio: Ketel One Vodka, Ron Zacapa Rum, Don Julio Tequila, Tanqueray, Bulleit Bourbon, Johnnie Walker Blue Label
• Developed sustainable programs, pricing, incentives, conducting QBRs and GSMs with DIAGEO and sales teams.
• Built and maintained relationships, develop programs with trade influencers and key local trade resulting in increased back-bar listings and menu placements. Achieved 60% growth in Q2 ’18.
• Consistently achieve KPI’s resulting in significant volume growth in accounts

San Francisco Bay Area

• Recruited to launch Casa Dragones in Metro NY and achieved 115% of annual sales goals in Y1.
• Launched Blanco tequila in NY, NorCal and NV respectively. Sold 60 cases in Metro NY in Month 1 and opened 15 new mixology accounts including PDT, Employees Only. In NV, got authorization at 5 locations of Total Wine.
• Created tailored programming and oversaw execution in key On & Off Premise accounts in all states.
• Oversaw 1DR in NorCal and developed KPI targets.
• Developed and presented sales objectives at SGWS monthly meetings
• Worked with Jim Meehan to produce a cocktail book, hosted multiple events (Dale Degraff at Soho House as Guest Speaker with 170 bartenders) to gain credibility in trade with USBG.

Greater New York City Area

• Worked with Empire Merchants to identify sales opportunities and target On-Premise and Retail accounts, achieving double digit growth each month in FY12 and FY 13. In Y1 grew from 300 to over 1000 cases.
• Engaged trade stakeholders by telling the Don Julio brand story, changed perceptions and leveraged the portfolio.
• Created Jose Cuervo Lab especially for mixologists, to educate, train and gain share of mind among consumers, trade and stakeholders. Developed new cocktails for trade, in tandem with DIAGEO mixologists. 04/2014 —.
• Recognized as the Top-performing Don Julio Ambassador.
• Involved with quarterly sales blitzes in markets including LA, SF, DC, Boston, TX and CT.
• Responsible for hiring, training and developing promotional team of 8 for events and executions

Brussels Area, Belgium

Media Plus Consulting specializes in the production of International Country Reports. Christopher consulted political and financial leadership of developing countriesTraveled 365 days a year on location to produce promotional country reports and TV programs aimed at promoting the investment climate of key sectors of different countries.Countries worked in.

Ba, Latin American Studies & Politics

Spanish Language & Culture Program, Concepción, Chile

Italian Language & Culture Program, Florence, Italy

Education record

Postgraduate Degree, Graduate Shool Of Journalism