Chris Anderson Email and Phone Number
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I thrive on affecting change and building brands. I’ve developed my career using an entrepreneurial-minded approach to leadership, marketing strategy, revenue generation and team management, and continually exceed company targets and my own personal goals.I have a deep understanding of consumer trends and buying behavior, and I leverage innovative and creative thinking to improve market share, elevate brands and drive revenue. In 2015, I wrote I’m Not Buying It, a study of travel and buying habits of the millennial segment and generational trends of connected consumerism. My marketing and promotional work has generated multiple industry awards, and I’m a frequent public speaker. In 2017 I was awarded Top 25 Extraordinary Minds in Sales, Marketing and Revenue Optimization by HSMAI. In addition, over the last 5 years I have received 10 Adrian Awards, 7 MarCom Awards and 6 Telly Awards for specific marketing campaigns.As an action-oriented decision maker and strong leader, I continuously develop and inspire teams to achieve success. I prefer to keep myself constantly challenged, and am always looking for the next opportunity to further my expertise, improve customer experiences and increase business. My additional areas of expertise are: Experiential Marketing, Brand Development, Revenue Growth, Creative Leadership, Hospitality, Sales, Market Analysis, Business Development, Public Relations, Communication and Concept creation and execution.
White Lodging
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Executive Vice President & Chief Commercial OfficerWhite Lodging Jul 2024 - PresentMerrillville, In, UsOverseeing all revenue generation engines including sales, marketing, revenue strategy, communications, food and beverage as well as business intelligence and data science.
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Chief Commercial OfficerWhite Lodging Dec 2017 - Jul 2024Merrillville, In, UsI oversee commercial services and revenue strategy for a $1.4 billion rapidly growing hospitality portfolio. The business line includes 30 brands and 102 properties including 50 restaurants and bars, and the development pipeline includes 18 hotels, a distillery, creamery and an underground wine cellar. I direct activations for 30 hotel brands and luxury independent properties, and lead the sales, revenue management, marketing and communications teams. My achievements include: • Leading corporate rebrand to improve awareness among targeted millennial workforce, developing award-winning video and website, increasing web traffic by 65% and online employment applications by 45%.• Developing initiatives and campaigns to drive associate engagement, recognized with Gallup Great Workplace Award in 2018.• Enhancing social media presence, increasing Facebook and Instagram followers by 10K year over year.• Creating a Glassdoor campaign to increase company awareness among a targeted audience of potential employees, resulting in 11K unique visitors to White Lodging’s website per month.
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Senior Vice President & Chief Revenue OfficerWhite Lodging Jan 2015 - Dec 2017Merrillville, In, UsI developed the revenue strategy and implementation for a full service and lifestyle brand portfolio of 167 hotels, leading sales, revenue management, marketing and communications teams and initiative. I oversaw corporate growth and fulfillment generating $1.6 billion in annual revenue. My successes in this role included:• Restructuring the sales division to streamline productivity and eliminate redundancy, enabling a more efficient process and increased cross-sell opportunities across hotel brands.• Creating the IndyPlace brand to expand the company’s convention and meeting offering, enabling a higher conversion of group business and resulting in $4.5 million in incremental revenue.• Writing I’m Not Buying It, a study of travel and buying habits of the millennial segment and generational trends of connected consumerism, published in February 2015.Media to add here: the PDF of I’m Not Buying It cover
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Senior Vice President, Sales, Marketing And Brand DevelopmentMarcus Hotels & Resorts Jan 2011 - Dec 2014Milwaukee, Wi, UsI provided strategic leadership for brand development and revenue generation and created new concepts for lifestyle hotels and restaurants, providing new experiences and broadening appeal for target consumers. My achievements included:• Creating and producing a documentary about the historic Pfister property, increasing awareness of hotel with an expanded target audience and earning an Emmy nomination in 2013.• Spearheading a commemorative 282-page coffee table book, The History, Art and Imagery of the Pfister Hotel, celebrating 50 years of ownership by Steven Marcus and earning a Communicator Award in 2015. • Developing promotional marketing campaigns to increase brand awareness including an augmented reality art tour which increased tour visitors 14%, earning a silver Adrian Award and Telly Award in 2014. • Increasing top line revenue, revenue per available room and total room night production, exceeding annual targets and establishing new company sales records. -
Vice President, Sales,Marketing & Revenue StrategyMarcus Hotels & Resorts Sep 2009 - Jan 2011Milwaukee, Wi, UsLed strategic efforts to grow top line revenue and maximize revenue channels. I established corporate strategy and marketing teams, directing initiatives for pricing, performance marketing and optimizing inventory and channel mix. I developed brand strategy for restaurants, spa, golf and snow sports for 5 independent hotels and resorts, and acted as brand liaison for Marriott, Starwood, Hilton and IHG corporate teams. Managed and developed a team of 26 national and regional sales directors, with oversight for 143 sales managers. My successes in this role include:• Implementing an in-house national call center to service 9 hotels and 7 brands with 250K calls annually, managing $30M in bookings/revenue and dramatically improving the customer experience. • Building and maintaining strategic relationships with key community organizations, holding board and committee positions with Wisconsin Department of Tourism’s Direct Sales Task Force, Governor’s Conference on Tourism Speaker Series and Milwaukee Convention and Visitors Bureau Marketing Committee. • Building a company-wide system for Total Hotel Revenue Management, streamlining processes and enabling greater financial oversight. Led to 9% increase in revenue per available room year over year
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Vice President, SalesMarcus Hotels & Resorts Oct 2007 - Sep 2009Milwaukee, Wi, Us
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Director Of MarketingAtlanta Marriott Marquis 2005 - 2007Bethesda, Md, UsIn this role, I led and implemented strategic plans for e-commerce, marketing communications and public relations, and oversaw group sales, catering, business travel and leisure sales for convention hotel with 1675 rooms. I spearheaded an initiative to transform the property though a $138M renovation and addition of 165,000 square feet of function space, increasing group room nights by 55K after the renovation. I also designed and implemented a national promotional tour across 30 cities to activate the hotel’s renovation, building awareness among meeting planners and resulting in 100K new group room bookings. -
Director, Hotel SalesMarriott Marquis Atlanta Nov 2001 - Feb 2006I directed sales for the third-largest hotel in Marriott’s portfolio and largest convention property in Georgia. Led initiatives to achieve sales revenues of $140 million annually and oversaw marketing and sales budgets of $6.7 million. I collaborated with the corporate sales team and ownership to plan and launch brand implementation initiatives. Managed and coached a team of 22 managers and coordinators to collectively achieve $65 million in group sales.
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Director, SalesTampa Marriott Waterside Hotel & Marina Apr 1998 - Nov 2001Bethesda, Md, UsI oversaw sales and marketing for this new hotel with over $50 million in annual revenue, and directed catering and sales managers to achieve bookings for 125K room nights each year. I collaborated with local hotels, convention center and convention and visitors board to target the convention market and encourage meetings and shows in Tampa. A few of my achievements in this role included: • Spearheading a marketing and operations plan to build a marina at the hotel to enhance leisure aspect of property, differentiating from convention hotels and increasing leisure bookings by 19% year over year. • Being directly involved in securing headquarter status for Super Bowl XXXV. • Exceeding corporate record for pre-opening room bookings, winning an award from Marriott International for most successful hotel opening, and being recognized as Hotel of the Year in 2000.
Chris Anderson Skills
Chris Anderson Education Details
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University Of Missouri-ColumbiaPolitical Science & Marketing
Frequently Asked Questions about Chris Anderson
What company does Chris Anderson work for?
Chris Anderson works for White Lodging
What is Chris Anderson's role at the current company?
Chris Anderson's current role is Strategic Leader I Revenue Generator I Brand Innovator | Author (25,000 + Followers).
What is Chris Anderson's email address?
Chris Anderson's email address is ch****@****els.com
What is Chris Anderson's direct phone number?
Chris Anderson's direct phone number is +141076*****
What schools did Chris Anderson attend?
Chris Anderson attended University Of Missouri-Columbia.
What are some of Chris Anderson's interests?
Chris Anderson has interest in Politics, Science And Technology, Children, Health.
What skills is Chris Anderson known for?
Chris Anderson has skills like Hotels, Brand Activation, New Business Development, Connected Consumerism, Brand Consulting, Brand Development, Hospitality, Marketing Strategy, Revenue Analysis, Marketing, Hospitality Industry, Sales.
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