Chris Anderson Email & Phone Number

Merrillville, IN, US

Overseeing all revenue generation engines including sales, marketing, revenue strategy, communications, food and beverage as well as business intelligence and data science.

Merrillville, IN, US

• I oversee commercial services and revenue strategy for a $1.4 billion rapidly growing hospitality portfolio. The business line includes 30 brands and 102 properties including 50 restaurants and bars, and the.
• Leading corporate rebrand to improve awareness among targeted millennial workforce, developing award-winning video and website, increasing web traffic by 65% and online employment applications by 45%.
• Developing initiatives and campaigns to drive associate engagement, recognized with Gallup Great Workplace Award in 2018.
• Enhancing social media presence, increasing Facebook and Instagram followers by 10K year over year.
• Creating a Glassdoor campaign to increase company awareness among a targeted audience of potential employees, resulting in 11K unique visitors to White Lodging’s website per month.

Merrillville, IN, US

• I developed the revenue strategy and implementation for a full service and lifestyle brand portfolio of 167 hotels, leading sales, revenue management, marketing and communications teams and initiative. I oversaw.
• Restructuring the sales division to streamline productivity and eliminate redundancy, enabling a more efficient process and increased cross-sell opportunities across hotel brands.
• Creating the IndyPlace brand to expand the company’s convention and meeting offering, enabling a higher conversion of group business and resulting in $4.5 million in incremental revenue.
• Writing I’m Not Buying It, a study of travel and buying habits of the millennial segment and generational trends of connected consumerism, published in February 2015.Media to add here: the PDF of I’m Not Buying It cover

Milwaukee, WI, US

• I provided strategic leadership for brand development and revenue generation and created new concepts for lifestyle hotels and restaurants, providing new experiences and broadening appeal for target consumers. My.
• Creating and producing a documentary about the historic Pfister property, increasing awareness of hotel with an expanded target audience and earning an Emmy nomination in 2013.
• Spearheading a commemorative 282-page coffee table book, The History, Art and Imagery of the Pfister Hotel, celebrating 50 years of ownership by Steven Marcus and earning a Communicator Award in 2015.
• Developing promotional marketing campaigns to increase brand awareness including an augmented reality art tour which increased tour visitors 14%, earning a silver Adrian Award and Telly Award in 2014.
• Increasing top line revenue, revenue per available room and total room night production, exceeding annual targets and establishing new company sales records.

Milwaukee, WI, US

• Led strategic efforts to grow top line revenue and maximize revenue channels. I established corporate strategy and marketing teams, directing initiatives for pricing, performance marketing and optimizing inventory and.
• Implementing an in-house national call center to service 9 hotels and 7 brands with 250K calls annually, managing $30M in bookings/revenue and dramatically improving the customer experience.
• Building and maintaining strategic relationships with key community organizations, holding board and committee positions with Wisconsin Department of Tourism’s Direct Sales Task Force, Governor’s Conference on Tourism.
• Building a company-wide system for Total Hotel Revenue Management, streamlining processes and enabling greater financial oversight. Led to 9% increase in revenue per available room year over year

Milwaukee, WI, US

Bethesda, MD, US

In this role, I led and implemented strategic plans for e-commerce, marketing communications and public relations, and oversaw group sales, catering, business travel and leisure sales for convention hotel with 1675 rooms. I spearheaded an initiative to transform the property though a $138M renovation and addition of 165,000 square feet of function space.

I directed sales for the third-largest hotel in Marriott’s portfolio and largest convention property in Georgia. Led initiatives to achieve sales revenues of $140 million annually and oversaw marketing and sales budgets of $6.7 million. I collaborated with the corporate sales team and ownership to plan and launch brand implementation initiatives. Managed.

Bethesda, MD, US

• I oversaw sales and marketing for this new hotel with over $50 million in annual revenue, and directed catering and sales managers to achieve bookings for 125K room nights each year. I collaborated with local hotels.
• Spearheading a marketing and operations plan to build a marina at the hotel to enhance leisure aspect of property, differentiating from convention hotels and increasing leisure bookings by 19% year over year.
• Being directly involved in securing headquarter status for Super Bowl XXXV.
• Exceeding corporate record for pre-opening room bookings, winning an award from Marriott International for most successful hotel opening, and being recognized as Hotel of the Year in 2000.